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Advertisement Copy
Aniket A. Pujari
What is Advertising Copy ?
An advertising copy is a term used to describe the
main text used in the advertisement. ... It is a print,
radio or TV advertising message that aims at
developing and retaining an interest of the target
customer and prompting him to purchase the product
within a couple of seconds.
Types of Advertising Copy
Examples
 Human Interest Copy 
Zindagi ke baath bhi, Zindagi ke baad bhi (LIC)
 Reason Why Copy -
 Institutional Copy 
 Educational Copy -
 Suggestive Copy 
 Expository Copy -
THANK YOU

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