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Agnes Chan Resume
- 1. Agnes Chan agchan53@hotmail.com +6012-2077473 Profile Agnes Chan is a product executive offering experience in product management through developing, coordinating and executing brand planning strategies and activities. An all- rounder marketer who have dabbled into marketing beauty care to health care products. A multi-tasker who maintains communication with trade marketing and sales build a brands market share. Also, driven to be challenged with the opportunity to join a different field and job scope. Highlights Manage and market brands from inventory, brand planning, channel strategy and A&P tracking, budget planning, and compliant to regulatory Execute trade activities and displays for brands to further support ATL activities Versatile in adapting to current trends Excellent communication skills Exceptional multi-tasker Social media savvy MS Office proficient Dedicated team player Analytical Reliable and dependable High learning curve Positive outlook Cheerful and energetic Spoken Language : English, Malay, Cantonese (fair) Written Language : English, Malay
- 2. Education SEGI University affiliation to Upper Iowa University Bachelor of Science (HONS) Degree in Marketing and Communications 2009-2013 Accomplishments Grew Hiruscar Post Acne (HPA), an after-acne scar gel at 13% in 2016 to-date against last year. Developed the brand awareness through multiple advertising channel: TVC Brought HPA to heightened awareness with RM2mil media value advertising on TV Social media campaigns Increase engagement between HPA and target consumers through contests, Facebook post ads and video ads brought likes up from approximately 14,000 to 32,000 likes in a year. On-Ground Organize a major dance campaign, Step Up Dance for HPA which engage college dance teams to compete involves video dance submissions, engage online voting among the public, campus roadshow tour and a grand finale with appearance of celebrity dance judges. Taken part in campus roadshows targeting both private and public campuses Print Engage PR activities to strengthen the brand further in conjunction with major campaigns such as Step Up Dance. Taken part in media launches such as the My Skin, My Confidence campaign which accumulates to RM1mil over PR value. Trade Activities Influence consumer purchase with POSM displays and promotions in trade. Grew Hiruscar in both Watsons & Guardian double digit 30% and 17% respectively. Digital Have experience dabbling on digital platforms such as FB, Youtube, GDN. And, exposed to digital workshops trained by Google certified trainers. Grew Hiruscar, a general scar care gel to be one of the main players in the scar care market in Malaysia with an average sales of RM120K per month in 2016. Employment NewageSdn Bhd Marketing Executive 2013 - 2014 Manage a portfolio of 5 beauty and personal care brands, which generated 7-digits sales per annum. Work with sales team to push brands distribution penetration into independent pharmacies, chain pharmacies, hospitals, hypermarkets, drugstores/minibars.
- 3. Plan and execute advertising and promotional activities to build brand awareness and develop sales. Manage orders and supply with specialized sectors, ie Starbucks, Amway, MAS. Train sales teams on products' education and selling skills. Conduct workshops and organize events. Plan, create and deliver sales presentations. DKSH Malaysia Sdn Bhd Product Executive 2014 Present Support Product Manager to plan, organize and implement activities in line with the departments marketing objectives. To integrate the client needs and local requirements, through the various marketing functions advertising and promotions, product management and trade marketing. To support the management of the clients P&L within assigned portfolio and ensure pre-set objectives are met through execution of sound marketing strategies To receive the approved Marketing Budget and allocate toward optimizing utilization of funds in raising awareness and promoting sell-through for relevant clients brands To continuously strengthen mutually beneficial trading relationship with our clients through enhancing value and meeting agreed objectives To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities Guide sales and promoters in terms of promoting the product and also motivating them to perform better Build and maintain strong relationships with key external suppliers To ensure optimum balance between various marketing activities: Brand building exercises (media advertising, prize and event sponsorships, product launches, etc.) Education (internal and external product training, etc.) Trade marketing (POSM, promoters, fixtures, display stands, etc.) Consumer marketing (bundle buys, gift with purchases, etc.) translating to increased sell through and strengthened market share. Current Salary MYR4,000 (with MYR 50 H/P Allowance) Expected Salary MYR5, 200 (Negotiable)
- 4. Reference Contact: Pang Koon Yin Senior Product Manager, DKSH Healthcare 012-2853318 May Ang Product Manager, DKSH Consumer Goods 012-3176382