Aileen viado.assignment1
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In our Marketing Management (MARMA) class, we were asked the question, "Do you exist in the digital world?" I found out that the digital world barely knows me and that I am thankful that I am not Brazilian Portuguese or else I will be bullied for life. See the slides for my findings.
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?? Add credentials to bios.
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?? Inject original data, your expertise, testimonials.
?? Use headers & bullets for AI parsing.
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?? Analyze top-ranking pages content type.
?? Use SEO tools keyword intent filter.
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?? Publish original research (surveys, A/B tests, etc.).
?? Add ¡°Meet the Team¡± pages.
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?? Turn support logs into guides.
?? Use simple language.
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?? Use Answer The Public & Semrush Keyword Gap.
?? Target micro-niches.
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Featured snippets/image packs eat 65% clicks.
?? Answer questions in 40¨C60 words.
?? SEO-optimize images with descriptive alt text.
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Overview of Print Advertising Trends
The latest TAM AdEx report reveals a 58% increase in print ad space in 2024 compared to 2020, with a modest 1% rise over the previous year. The quarterly trends show a 9% growth in ad space per publication in the fourth quarter of 2024 compared to the first quarter.
Leading Sectors and Categories
The auto sector led print advertising in 2024, contributing 15.2% of the total ad space, followed closely by the services sector at 14.9%. Within the auto category, cars accounted for 8% of ad space, while two-wheelers secured a 6% share. Notably, two-wheelers recorded the highest growth among the top 10 categories, increasing by 29% year-on-year.
Advertisers and Brands
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Sales Promotions
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Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
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The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
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Digital Marketing Workshop Florence Fashion Society.pdfNicoleJaroscak
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This slideshow explores the fundamentals of digital marketing in fashion, covering its purpose, key elements, and what makes a campaign successful. It includes case studies of standout fashion campaigns from the past year and a hands-on assignment where members created their own digital marketing strategies for their favorite brands.
Presented at Florence Fashion Society, this workshop was designed to help students understand branding, visual storytelling, and consumer engagement in the digital space.
Check it out to gain insights into how fashion brands craft compelling marketing campaigns!SEO TRENDS 2025 - Presentation - Matej ?otar - Digimedia.pdf
SEO TRENDS 2025 - Presentation - Matej ?otar - Digimedia.pdfDIGIMEDIA
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? SEO TRENDS 2025: Adapt or Get Left Behind
What really matters in 2025 SEO?
The SEO landscape is evolving¡ªfast. If you¡¯re stuck in old playbooks, you¡¯re already behind.
?? Swipe also through the carousel below for more detailed tips about each trend.
? 1. E-E-A-T: The Non-Negotiable Core
Google prioritizes Experience, Expertise, Authoritativeness, Trustworthiness (critical for YMYL topics).
?? Share case studies, customer journeys, etc.
?? Add credentials to bios.
?? Earn niche-related backlinks; update content regularly.
? 2. AI Tools: Speed vs. Substance
Help yourself with AI, but have in mind that purely AI content lack uniqueness and expertise; Google¡¯s AI Overviews reward expertise.
?? Inject original data, your expertise, testimonials.
?? Use headers & bullets for AI parsing.
? 3. Search Intent
65% of searches trigger SERP features (Ahrefs).
?? Analyze top-ranking pages content type.
?? Use SEO tools keyword intent filter.
? 4. Firsthand Experience: Your Unfair Advantage
Google¡¯s ¡°OriginalContentScore¡± is a ranking factor.
?? Publish original research (surveys, A/B tests, etc.).
?? Add ¡°Meet the Team¡± pages.
? 5. User-Centric SEO: Solve, Don¡¯t Sell
Algorithms prioritize content that solves problems, not just
keyword matches.
?? Turn support logs into guides.
?? Use simple language.
? 6. Hyper-Focused Keywords: Win Niches, Not Battles
Long-tail keywords convert 3x higher (Backlinko).
?? Use Answer The Public & Semrush Keyword Gap.
?? Target micro-niches.
? 7. SERP Features: Steal the Spotlight
Featured snippets/image packs eat 65% clicks.
?? Answer questions in 40¨C60 words.
?? SEO-optimize images with descriptive alt text.
? 8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
?? Repurpose blogs into posts, reels, and videos.
?? Use hashtags.
? 9. UX: Google¡¯s Secret Metric
Dwell time / bounce rates impact rankings.
?? Ditch autoplay videos, unnecessary & intrusive pop-ups.
?? Use subheadings, visuals & short paragraphs.
? 10. Technical SEO: Silent Rank Killer
53% abandon slow sites (>3s load).
?? Fix slow pages.
?? Compress images.
?? Improve Core Web Vitals.
?? Minify JS & CSS.
? 11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
?? Optimize titles & descriptions.
?? Add tags, timestamps & transcripts.
? 12. Local SEO
46% seek local info (BrightLocal).
?? Target ¡°near me + service¡± keywords.
?? Encourage reviews.
? 13. Voice Search
20% of searches are voice-based.
?? Target question-based keywords.
?? Use FAQ schema.
? 14. SEO Basics
Core SEO principles remain critical.
?? Clean URLs.
?? Compelling meta titles & descriptions.
?? Quality content + internal linking.
? Pro Tip: SEO Audit your site regularly. Monitor Google Search Console.
#SEOTRENDS2025 #HOWTOSEO2025
#SEOTIPS #SEO #MATEJ?OTAR #DIGIMEDIA
? What¡¯s your #1 focus for 2025 SEO? Would you add any additional important SEO trend?
? Comment below ??TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdf
TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdfSocial Samosa
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TAM AdEx reports 58% rise in print ad space since 2020
Overview of Print Advertising Trends
The latest TAM AdEx report reveals a 58% increase in print ad space in 2024 compared to 2020, with a modest 1% rise over the previous year. The quarterly trends show a 9% growth in ad space per publication in the fourth quarter of 2024 compared to the first quarter.
Leading Sectors and Categories
The auto sector led print advertising in 2024, contributing 15.2% of the total ad space, followed closely by the services sector at 14.9%. Within the auto category, cars accounted for 8% of ad space, while two-wheelers secured a 6% share. Notably, two-wheelers recorded the highest growth among the top 10 categories, increasing by 29% year-on-year.
Advertisers and Brands
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
Biography of David Kircus
Biography of David KircusDavid Kircus
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David Kircus serves as the Chief Operating Officer (COO) at TEAM Strategies, where he combines his experience as a retired NFL wide receiver with a strong leadership mindset to guide the company. In addition to his executive role, he is passionate about helping young athletes develop and often spends his summers volunteering at recruiting camps. During these camps, he works with incoming athletes to perfect their drills and techniques, preparing them for future challenges in their athletic careers. His commitment to helping others succeed is a key aspect of his leadership style.The best content marketing in the travel industry
The best content marketing in the travel industryvanessaguedou
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I¡¯m exploring the world of content marketing in the travel industry.
Travel brands have mastered the art of storytelling and digital engagement to attract and inspire travellers. But which strategies stand out the most?
The Role of Influencer Marketing in 2025
The Role of Influencer Marketing in 2025Leadcrew - Digital Marketing Agency in Karachi
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Influencer marketing continues to evolve, shaping consumer behavior and brand strategies in 2025. With AI-driven personalization, micro-influencers gaining traction, and a shift toward authentic content, brands are leveraging influencers to drive engagement and sales. This document explores the latest trends, challenges, and opportunities in influencer marketing, highlighting its growing impact on digital marketing strategies.
EEAT your way to the top of Google - Enhance your SEO
EEAT your way to the top of Google - Enhance your SEOQuibble
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If you're looking to enhance your SEO and conversions, consider EEAT. Showcasing your experience, expertise, authority and trust is vital in helping your stand out against your competitors. During this session we take a look at the steps you can take to ensure you cover all of these elements and maximise your results. How to make a strong marketing plan.pptx
How to make a strong marketing plan.pptxMohammadFaiz776142
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includes how to make a marketing plan for a product marketing 
GetResponse-The-All-in-One-Marketing-Platform.pdf
GetResponse-The-All-in-One-Marketing-Platform.pdfMarc Clarysse
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Getresponse has evolved significantly since its inception as a simple autoresponder over two decades ago. Today, it stands out as a comprehensive all-in-one marketing platform that caters to the needs of businesses at various stages of growth. The Getresponse Autoresponder not only streamlines email automation but also enhances user engagement by allowing for tailored communication strategies.
Users appreciate its intuitive interface, which simplifies the process of setting up email sequences and workflows. With features designed to manage lists effectively and provide insightful analytics, Getresponse empowers marketers to make informed decisions. This review will dissect these essential capabilities, highlighting how they can benefit businesses aiming to optimize their email marketing efforts.How Audiences use Technology and its Impact on their Lives
How Audiences use Technology and its Impact on their Livesamiejulianoamaral
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In this presentation, "How Audiences use Technology and its Impact on their Lives", I explore how audiences (or people) engage with technology and its profound effects on individuals, society, and the world at large.
l examine the evolution of technology and the rise of the internet and its profound effect on human interactions, reshaping personal relationships, business practices, and global connectivity over the past two decades. A mix of key statistics and case studies will highlight the significant changes in how we communicate in the digital age.
KEY TITLE SLIDES:
- Introduction
- Access to the Internet
- History of the internet and technology
- Internet Connection Types
- Types of Electronic Devices
- Digital Device Applications
- Digital Devices used by Audiences
- How Consumers Search for Information
- What Consumers Buy Online
- Online Buyer Process
- Online Video Trends
- Consumer Trends
- Top Strategic Technology Trends
- 5 Biggest Changes Technology has Made to Modern Life
- Pros & Cons
- Summary
- References
In conclusion, we have the unprecedented ability to shape and envision different future through technology. As we continue to innovate, it's crucial to reflect on the ethical implications these advancements have on society and the diverse groups it affects. The rapid pace of technological change brings both opportunities and challenges, making it essential to consider how our decisions today will influence the world of tomorrow.Aileen viado.assignment1
- 1. Aileen Viado in Digital World As of November 3, 2014
- 2. Google search for ¡°Viado¡± as of November 3, 2014
- 3. Yahoo search for ¡°Viado¡± as of November 3, 2014
- 4. Bing search for ¡°Viado¡± as of November 3, 2014
- 5. Google search for ¡°Aileen Viado¡± as of November 3, 2014
- 6. Yahoo search for ¡°Aileen Viado¡± as of November 3, 2014
- 7. Bing search for ¡°Aileen Viado¡± as of November 3, 2014
- 8. The Digital World barely knows me It even says that my surname is a standard diss in Brazilian Portugese! http://www.urbandictionary.com/define.php?term=viado