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AMANDA LEIGH PENNY
                                                      719 Bryant St Raleigh NC, 27603
                                                  Cell (919) 208-1424 al-penny@hotmail.com
                                           Marketing/Advertising Sales Profile
      My objective is to obtain a full-time position where my marketing knowledge, experience, business thinking &
 interpersonal skills can be utilized to develop & execute marketing/advertising solutions in order to grow market share
                                               and maximize the bottom line.
Career Profile:
Over the last 4 years I have gained valuable experience in how a business operates in order to grow. I have been involved with planning and executing
advertising efforts for small to medium sized businesses. I have watched businesses evolve their advertising efforts towards a unique, technical and
innovative concept. There's so many ways to advertise these days (whether it's mobile, TV, networking, radio, events, social, etc..) and finding the right
fit for your business is essential. I have the ideas to help.

EDUCATION
University of North Carolina at Wilmington, Wilmington, North Carolina
Cameron School of Business, Bachelor of Science, Business Administration, Concentration in Marketing
Minor in Psychology
Graduated Cum Laude December, 2006; Deans List; 3.4 GPA

EXPERIENCE HISTORY
Account Executive: Sinclair Broadcasting Group, Raleigh NC
August 2007 to present
        Developing new business clients by cold calling and presenting possible business solutions to help grow their market awareness and
        build sales
        Maintaining and continuing to grow already developed business by offering new ideas and business solutions for their current
        marketing campaigns
        Developing strong relationships with new and already acquired accounts
        Ranked Top 30 of out of all Sinclair account executives nation-wide (2008)
        Maintained steady billing during recession- learned how to modify and adapt to current market transition and how to more easily target
        consumer behavior (2009)
        Execute independent businesses unique marketing ideas (digital, mobile, events, social media, etc..)
        New Business leader 1Q and 2Q (2010)

Account Executive: JRW Marketing, Raleigh, NC
March 2007 to August 2007
        Learned business to business sales and implemented techniques
        Reached daily goals
        Acquired new customers and retained current customers
        Trained and interviewed prospective entry level candidates
        Assisted sales meetings in office

Marketing Director Assistant: Chik-Fil-A, Raleigh, NC
Summer of 2007
        Assisted Marketing Director with events, catering, advertising and new product promotions
        Learned how to plan, organize and execute promotions in order to further expand brand awareness through sampling, and getting more
        involved with the community.
        B2B Sales.

Marketing Program Developer: CertaPro, Raleigh, NC
Summer of 2007
        Expanded new business sales by setting appointments with homeowners for the sales team
        Created an internship that would effectively develop new leads for sales team
        Trained interns

CORE COMPETENCIES
Marketing Campaign Design; New Product launch with Mobile; Market and Consumer Research; Key Accounts Management; Product
Positioning; Event Marketing; Increasing Brand Awareness Tactics, Ability to partner and maintain Alliances, online marketing in Social Media
and Digital forms; Competitive Analysis; Using Social media to gain consumers perspective; Consumer Behavior Targeting; Advertising and
Promotional Strategies; Propose ideas to potential/current clients

SKILLS
Results oriented, Strong communication and interpersonal skills, Successfully build strong relationships with clients/business partners
High energy, optimistic thinker, well-suited for an active environment, Proficient in MS Office Suite, Experienced in Event
Coordinating/Advertising/Sales (Events Committee chair Renaissance Park 2008-Present), Knowledge in NEW innovative marketing technology
Ad

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Amanda Leigh Penny Marketing Resume2010

  • 1. AMANDA LEIGH PENNY 719 Bryant St Raleigh NC, 27603 Cell (919) 208-1424 al-penny@hotmail.com Marketing/Advertising Sales Profile My objective is to obtain a full-time position where my marketing knowledge, experience, business thinking & interpersonal skills can be utilized to develop & execute marketing/advertising solutions in order to grow market share and maximize the bottom line. Career Profile: Over the last 4 years I have gained valuable experience in how a business operates in order to grow. I have been involved with planning and executing advertising efforts for small to medium sized businesses. I have watched businesses evolve their advertising efforts towards a unique, technical and innovative concept. There's so many ways to advertise these days (whether it's mobile, TV, networking, radio, events, social, etc..) and finding the right fit for your business is essential. I have the ideas to help. EDUCATION University of North Carolina at Wilmington, Wilmington, North Carolina Cameron School of Business, Bachelor of Science, Business Administration, Concentration in Marketing Minor in Psychology Graduated Cum Laude December, 2006; Deans List; 3.4 GPA EXPERIENCE HISTORY Account Executive: Sinclair Broadcasting Group, Raleigh NC August 2007 to present Developing new business clients by cold calling and presenting possible business solutions to help grow their market awareness and build sales Maintaining and continuing to grow already developed business by offering new ideas and business solutions for their current marketing campaigns Developing strong relationships with new and already acquired accounts Ranked Top 30 of out of all Sinclair account executives nation-wide (2008) Maintained steady billing during recession- learned how to modify and adapt to current market transition and how to more easily target consumer behavior (2009) Execute independent businesses unique marketing ideas (digital, mobile, events, social media, etc..) New Business leader 1Q and 2Q (2010) Account Executive: JRW Marketing, Raleigh, NC March 2007 to August 2007 Learned business to business sales and implemented techniques Reached daily goals Acquired new customers and retained current customers Trained and interviewed prospective entry level candidates Assisted sales meetings in office Marketing Director Assistant: Chik-Fil-A, Raleigh, NC Summer of 2007 Assisted Marketing Director with events, catering, advertising and new product promotions Learned how to plan, organize and execute promotions in order to further expand brand awareness through sampling, and getting more involved with the community. B2B Sales. Marketing Program Developer: CertaPro, Raleigh, NC Summer of 2007 Expanded new business sales by setting appointments with homeowners for the sales team Created an internship that would effectively develop new leads for sales team Trained interns CORE COMPETENCIES Marketing Campaign Design; New Product launch with Mobile; Market and Consumer Research; Key Accounts Management; Product Positioning; Event Marketing; Increasing Brand Awareness Tactics, Ability to partner and maintain Alliances, online marketing in Social Media and Digital forms; Competitive Analysis; Using Social media to gain consumers perspective; Consumer Behavior Targeting; Advertising and Promotional Strategies; Propose ideas to potential/current clients SKILLS Results oriented, Strong communication and interpersonal skills, Successfully build strong relationships with clients/business partners High energy, optimistic thinker, well-suited for an active environment, Proficient in MS Office Suite, Experienced in Event Coordinating/Advertising/Sales (Events Committee chair Renaissance Park 2008-Present), Knowledge in NEW innovative marketing technology