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Analysis of magazine front covers
Cover 1.NME Sept 2009
Dizzee Rascal Edition

THE MASTHEAD
FRONT COVER ANALYSIS THE HEADER
The header has stuck to the consistent
This is bold and stands out so house style and allows extra information
that the target market can if required. It also rounds off where the
recognise it. This takes up quite title and image begin
a large portion of the magazine
to it can be seen. Also the NME THE SELL LINES/COVER LINES
sounds like ‘enemy’ which is
associated with rebellion which Attracting the reader to the magazine
hip hop music is linked to. as they give an insight into what will be
included in the magazine
USE OF A FLASH
This is offering the target THE MAIN IMAGE
audience something extra, The main image of a famous star,
this may attract them Dizzie Rascal as it says on the
further into buying the page, this is a recognisable face
magazine. and links to the genre people will
BACKGROUND be expecting to read about. It is an
unusual shot which makes the
The background looks reader take a longer look, the front
like graffiti which is a cover is image dominated as he
typical street stereotype, takes the whole entire frame.
this also is very colourful
yet the main image still THE MAIN COVER LINE
stands out.
The main cover line is the celebrity
USE OF A PULL artist’s name
QUOTE
RULE OF THIRDS/THE LEFT THIRD BARCODE-
This is something date/issue/price
Dizzee has said which The left third is usually kept free from cell lines THE FOOTER
intrigues you into what however this hasn’t happened here as dizzie is This is so the magazine is
else he has said leaning towards the left and taking most of the Giving a summary of sellable and so the reader
space up. His face will be in our direct eye line what the contents of the knows when it was issued,
abiding by rule of thirds however he isn’t magazine contains whether it’s new or old

TARGET AUDIENCE OF THIS MAGAZINE

The target audience for this magazine will be somebody who
enjoys all kind of music from Dizzie Rascal’s rap to indie and
punk this edition focused on Dizzie Rascal’s genre of music
therefore he will be attracting those people, they are likely to
enjoy different types of music as NME cater for lots of types.
Their gender could be male or female however
stereotypically I would say male for this magazine in
particular, NME cater for both genders as different covers
have been female too. They would be in their teenage years
and come from a middle class family as they have money to
buy this music magazine to begin with which costs £2.49
every week which would be hard to manage without some
sort of stable income. You can tell the magazine is aimed at
this age group as without being young and tacky the
magazine still looks exciting with the way the photo is taken
and the big fonts that attract your eye and are easy to read
at a glance.

-The main image will initially attract the target audience as they will want to read
about Dizzee Rascal who appears on the front.
Also by mentioning the ‘Autumn Tour
-By naming the other artists this will also attract the target audience to find out
Special’ this is showing that perhaps the
about them.
reader may be working and have an
-The colours of red, white and black will also attract them as it looks cool and income so that they can afford to go to
stylish. these sort of festivals.

STRETCH AND CHALLENGE
ACTIVITY-

The New Musical Express, known as NME is known as an indie/rock
NME, is a music magazine in the United magazine. Including typical music
Kingdom, published weekly since March magazine content such as music news,
1952. It started as a music newspaper, reviews, charts, tickets, newsletters,
and gradually moved toward a magazine info on festivals, tours, clubs, concerts,
format during the 1980s, changing from rock, indie, rap and hip-hop as well as
newsprint in 1998. It was the first British exclusive photos of the artists from
paper to include a singles chart, in the 14 photo shoots.
November 1952 edition. In the 1970s it
became the best-selling British music
newspaper. During the period 1972 to NME features current bands and artists
1976 it was particularly associated with as shown on the right.
gonzo journalism, then became closely
associated with punk rock through the
writing of Tony Parsons and Julie Burchill.

It was initially published in a non-glossy The target audience for NME would be older teens
tabloid format on standard newsprint. into early twenties as the music is more mature and
On 14 November 1952, taking its cue established than young pop bands. The front covers
from the U.S. magazine Billboard, it are stylish and professional, quite minimalistic yet
created the first UK Singles Chart. with key details included. The front still attracts the
readers as the colours are bright and inviting like the
big bold fonts. The main image will also entice the
target audience as the artist will be somebody they
desire to read about.

Editor: Mike Williams
Categories: Music Magazine
Frequency: Weekly
First Issue: 7 March 1952
Company: IPC Media NME readers:
Country: United Kingdom MALE 69%
Magazine reaches: 1.1 millions music fans every week FEMALE 31%
Issued: every Wednesday AVERAGE AGE 24
WORKING FULL TIME 52%
WORKING PART TIME 7%
STILL STUDYING 29%

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