Andrew information revolution
- 1. Are you ready for the new information revolution?
- 2. Connected Customer CommunicationThe Content Optimization LoopAndrew BredenkampCEO, acrolinxSpeak with one voice
- 3. About acrolinx IQGlobal leader in Information Quality ManagementGrammar, Spelling, StyleTerminologyReuse
- 4. Customers
- 5. Yes, its really a revolution!息 2010 acrolinx Speak with one voiceInformation Revolution?
- 6. a cohesive multi-channel communication strategy息 2010 acrolinx Speak with one voiceYour mission
- 7. Information Ecosystem息 2010 acrolinx Speak with one voice
- 8. Moving from Information Paralysis to Information Intelligence息 2010 acrolinx Speak with one voiceBig Picture Goal
- 9. Corporate information is just a seed
- 10. Do you listen to your customers?We all know it is important, butCan you integrate it with data?Can you act on your findings?
- 11. What is information intelligence?The management and implementationof a cohesive multi-channel informationstrategy
- 12. Its all about the words. be proactive, not reactive!Engage your customerMake Content FindableNurture Community Content息 2010 acrolinx Speak with one voiceHow do you get it?
- 13. 息 2010 acrolinx Speak with one voiceA World without Words
- 14. Content is produced across the organization - is it search ready? Is it consistent?
- 15. Customers are around the world - can they find you? Can they understand? What are they saying about you?
- 16. Information changes - are you engaging in a conversation?息 2010 acrolinx Speak with one voiceThe Power of Words
- 17. How do people find information about your products?Typing the exact URL into the browser windowGoing to a website and then trying to navigate to their contentUsing a websites internal search featureFollowing a link or book markAsking a friendUsing a search engine - where will this take them?
- 18. Moving Search to the Next Level25% of product searches lead to user-generated content息 2010 acrolinx Speak with one voice
- 19. Symantec Enterprise Support Explosive Growth of Community Interactions5%3%2%2%27%Jul-Sep 08Apr-Jun 0937%93%60%71%6,609,817Customer interactions8,002,883Customer interactionsJul-Sep 072,895,302Customer interactionsCommunity activitySelf-service activity息 2010 acrolinx Assisted new case activitySpeak with one voice17Introduction
- 20. 息 2010 acrolinx Speak with one voiceVirtuous cycle of benefits
- 21. Information is too parochialGlobal Revenue Distribution50% of revenues are coming from RoWWhy is everything in English?North AmericaROW息 2010 acrolinx Speak with one voice
- 22. This is not about translationThe key to global information delivery is not translation, but search息 2010 acrolinx Speak with one voice
- 23. The Information Lifecycle息 2010 acrolinx Speak with one voice
- 24. SEO is reactive息 2010 acrolinx Speak with one voice
- 26. Keyword Management息 2010 acrolinx Speak with one voice
- 27. Discover - Validate - Deploy息 2010 acrolinx Speak with one voice
- 28. 息 2010 acrolinx Speak with one voiceKeyword Visualization
- 29. 息 2010 acrolinx Speak with one voiceKeyword Visualization II
- 30. 息 2010 acrolinx Speak with one voiceGlobal SEO example
- 31. Global SEO息 2010 acrolinx Speak with one voice
- 32. Towards Semantic Search息 2010 acrolinx Speak with one voice
- 33. Keyword context is important [sentiment analysis]息 2010 acrolinx Speak with one voiceOverview
- 34. The New CSAT DashboardNB: This is a simulation!
- 35. Define, Deploy, MeasureDefineBranding and DifferentiatorsTechnical PrecisionTone of VoiceSearch OptimizationGlobal-readiness
- 36. Define, Deploy, MeasureDeployWherever content gets created
- 37. MeasureMetrics & Reporting DashboardsDefine, Deploy, Measure
- 38. High Quality ContentKey to getting attention is high quality content
- 39. CreateSearch-Ready WritingEnable writers to create search-optimized contentConnect and leverage user-generated content
- 40. AnalyzeContent-Aware Web AnalyticsBI on customer conversations / competitive intelligenceSentiment Analysis
- 41. Deliver globallyCross-language Search Optimization
- 42. Why does it matter?Drive revenue through: Better customer engagementBetter product focus through clear understanding of customer voice
- 43. Reported customer benefitsSource: Jive Software: http://bit.ly/eIm6nl
- 44. What does it deliver?Enable real Enterprise Content Strategy:Coordinate global messaging / brandingEnsure messaging across content creation teamsProvide actionable analyticsEmpower deployment of SEO strategy
- 45. SummaryConnect Marketing, Engineering, Technical Publications and Support in one user experienceEngage with your customers and tailor your content to them
Editor's Notes
- #17: Web analytics is becoming more content aware