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Are you ready for the new information revolution?
Connected Customer CommunicationThe Content Optimization LoopAndrew BredenkampCEO, acrolinxSpeak with one voice
About acrolinx IQGlobal leader in Information Quality ManagementGrammar, Spelling, StyleTerminologyReuse
Customers
Yes, its really a revolution!息 2010 acrolinx Speak with one voiceInformation Revolution?
 a cohesive multi-channel communication strategy息 2010 acrolinx Speak with one voiceYour mission
Information Ecosystem息 2010 acrolinx Speak with one voice
Moving from Information Paralysis to Information Intelligence息 2010 acrolinx Speak with one voiceBig Picture Goal
Corporate information is just a seed
Do you listen to your customers?We all know it is important, butCan you integrate it with data?Can you act on your findings?
What is information intelligence?The management and implementationof a cohesive multi-channel informationstrategy
Its all about the words. be proactive, not reactive!Engage your customerMake Content FindableNurture Community Content息 2010 acrolinx Speak with one voiceHow do you get it?
息 2010 acrolinx Speak with one voiceA World without Words
Content is produced across the organization - is it search ready? Is it consistent?
Customers are around the world - can they find you?  Can they understand? What are they saying about you?
Information changes - are you engaging in a conversation?息 2010 acrolinx Speak with one voiceThe Power of Words
How do people find information about your products?Typing the exact URL into the browser windowGoing to a website and then trying to navigate to their contentUsing a websites  internal search featureFollowing a link or book markAsking a friendUsing a search engine - where will this take them?
Moving Search to the Next Level25% of product searches lead to user-generated content息 2010 acrolinx Speak with one voice
Symantec Enterprise Support Explosive Growth of Community Interactions5%3%2%2%27%Jul-Sep 08Apr-Jun 0937%93%60%71%6,609,817Customer interactions8,002,883Customer interactionsJul-Sep 072,895,302Customer interactionsCommunity activitySelf-service activity息 2010 acrolinx Assisted  new case activitySpeak with one voice17Introduction
息 2010 acrolinx Speak with one voiceVirtuous cycle of benefits
Information is too parochialGlobal Revenue Distribution50% of revenues are coming from RoWWhy is everything in English?North AmericaROW息 2010 acrolinx Speak with one voice
This is not about translationThe key to global information delivery is not translation, but search息 2010 acrolinx Speak with one voice
The Information Lifecycle息 2010 acrolinx Speak with one voice
SEO is reactive息 2010 acrolinx Speak with one voice
Real Text Analytics
Keyword Management息 2010 acrolinx Speak with one voice
Discover - Validate - Deploy息 2010 acrolinx Speak with one voice
息 2010 acrolinx Speak with one voiceKeyword Visualization
息 2010 acrolinx Speak with one voiceKeyword Visualization II

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Andrew information revolution

Editor's Notes

  • #17: Web analytics is becoming more content aware