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Angel Deck
- 1. So Called Games Lauren Glaubach | Ben Handzo | Kassidee Kipp
- 2. Mission: To become the primary destination where viewers interact with live events
- 3. Summary Real-time gaming for live events, providing value to all stakeholders Viewers Content / Events ? Second screen gaming for live ? Real-time gaming to encourage: and televised events ? Live television viewing ? Compete by predicting the ? Increased engagement on outcomes in real time TV and in stadium ? Provide > value to advertisers Advertisers ? Enhanced connection between ads and viewers ? Interactive communication and consumer feedback
- 4. Founding Team Lauren Glaubach Ben Handzo Kassidee Kipp Director of Marketing @ Product Manager and Director of Product @ Bloomspot Designer, Mobile Bloomspot @ CitySearch Past: Brand Manager Past: Google @ ESPN & Walt (AdSense) Disney (Strategic Planning) BA (Phi Beta Kappa) BA Princeton BA Dartmouth Princeton University, MFA College, MBA University, MBA School of Visual Arts Harvard Harvard Technical Team ? Jeff Michels, Developer (contract): MS Stanford, former Googler, startup experience ? Jon Cooper, Advisor: Carbon Five team lead, Giftly founder, 16 yrs dev. experience
- 5. Problem/Opportunity In-Stadium Advertising Threats to Traditional Mobile Advertising a Inefficient TV Advertising Nascent Market ? Local businesses too ? Time shifting: 86% of ? Mobile ads make up only small to handle people watching time- ~5% of all ad spending manually shifted shows fast ? Limited amount of space ? Larger footprint needed forward the ads makes it difficult to serve for most national brands ? Growth in advertising mobile ads without ? ROI metrics opaque coming from live events disrupting experience Live Event Spectators TV Viewer ADD / Real-Time Connection on Mobile Devices Second Screen and Interaction ? Mobile phone becoming ? 52% use device while ? Live NFL generates more prominent at live watching TV mobile web usage spikes events, with spectators ? 23% text others watching (6M hourly UVs vs. 2M) eager to share and the same show ? 1,300 tweets about record opinions, pictures ? 38% use phones during Luck¡¯s first TD pass and video commercials (during pre-season)
- 6. So Called Games 1st Game: Your Call Football Closing the loop between what¡¯s on TV (in this case, NFL games) and who¡¯s watching it 1. Join or Create a Room: 2. Start Calling Plays: 3. See how you Rank: these are the people rack up points for every each possession is a you¡¯ll be playing against correct call new hand, so there are plenty of chances to win
- 7. The Market: Your Call Football Football Viewers ? 200 M unique viewers in 2011 season ? Each game: 17.5 M viewers on TV | Over 67,000 attend in person Fantasy Footballers Casual Gamers ? 27 M in 2011 season ? 60% of MSN survey (13.5% of audience) respondents planned ? Spend 6-15 hrs/wk to fill out an NCAA bracket A more casual Fantasy. A more intense Bracket. Likely a mix of all 3 groups. 1% of Football Viewers: 2M Market Opportunity 13.5% of Football Viewers: 27M Market Opportunity 60% of Football Viewers: 120M Market Opportunity
- 8. User Acquisition Strategy Alpha Local National Word of mouth & viral, In-game text and FB challenges, Newsfeed updates, Tweets Targeted Outreach Stadiums Paid Advertising ? Fan Communities ? Support live games for ? SEO / Search ? FB Fan Pages in-person play ? Internet Ads / Adwords ? Twitter Feeds ? Distribute flyers to ? Fan Blogs incoming ticket holders Distribution Partners ? College List Serves at stadium gates ? Affiliate networks (NFL ? Provide instant prizes bdcasts / commentary) to winners (i.e. Local Efforts beverages, signed ? Sports Bar Contests / jerseys, etc.) Parties ? Sports Bar Signage Local Advertising ? Local businesses and merchants who want to attract ticket holders
- 9. Monetization Advertising ? Integrated in-app advertising ? Consumer research during game breaks Sponsorships ? Sponsorships of various elements of game play (possessions, rooms, leaderboards, chat) ? Brands targeting sporting audiences In App Purchases ? Virtual currency with paid refills for continued play ? Virtual goods for decorating user avatars & broadcasting team allegiances ? Revenue Expectations: $.10 - $.50 ARPU/month
- 10. Competitive Landscape Key Competitor: Preplay Potential Entrants ? Non-integrated ? Develop free prediction ads, banner ads game to increase disruptive viewer engagement ? Technology issues ¨C ? Acquire PrePlay or delays in real-time other entrant game updates ? Little traction ? Non-intuitive options So Called Games Comp. Advantages So Called Games Defensibility ? Complementary, integrated experience ? High switching costs between viewers and content ? Lifetime personal record + ? Ads served during game down time accumulated points ? Ads interactive + feedback-oriented ? Social network co-investment; ? Real-time game updates with no friends stay / leave together delay ? Player inertia ? Easy and intuitive user interface ? Speed to develop and add new features
- 11. Financing Rounds & Goals ANGEL FUNDING SERIES A FINANCING BOOTSTRAP ($500k¡ª$800k ) June ¨C ? FINANCING ($45k) Nov. ¡¯12¡ªMay ¡®13 * Launch and scale June ¨C Oct. ¡¯12 products for prime time * Test football product with televised games * Build and refine alpha live football games @ football product Stanford * Build, test, and launch * Test with friends & family products for other sports * Launch in-app ads categories (live and during Sunday Night Prime Time games * Build and test baseball televised) product @ AT&T Park * Explore reality TV opp.
- 12. Opportunities for Expansion Product Extensions ? High Stakes Rooms / Virtual wagers ? Brand and Content Feedback
- 13. Appendix
- 14. Angel Funding: Uses of Funds