Unfair competition laws in the UAE are based on international conventions like the Paris Convention and TRIPS agreement. The UAE commercial transactions law prohibits misleading the public, false allegations that create confusion between competitors, and other fraudulent acts. Violations can result in civil and criminal penalties like fines and imprisonment. Authorities responsible for enforcing unfair competition laws include consumer protection departments, economic departments, and trademark offices. Respecting these laws is important for companies to avoid reputational damage, costly lawsuits, investigations, and other severe consequences.