- The client is Swiss Toni, a car salesman who wants to promote his dealership, Swiss Toni's Cars, beyond his local area and around the UK. - The target audience is people over 18 who are looking to buy a car at an amazing price from a reliable dealership. - The advertisement will first be placed on billboards locally and then in magazines nationwide if the dealership finds success, in order to promote Swiss Toni's Cars across the UK.