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O L L I E K I N G 1 0 N
Unit 3 AO2
My Client
My client will be Swiss Toni. Swiss Toni is a car sales man and
would like an advertisement to promote Swiss Tonis Cars not only
around his local area but around the UK. To achieve my target of
making Swiss Tonis Cars a widely known company across the UK I
have come up with a few ideas to promote Swiss Tonis Cars. I am
looking to create an unusual piece of car advertisement to be used
on billboards and pages within magazines to ensure more people
visit Swiss Tonis Cars dealership and hopefully this will catapult
Swiss Tonis business from being an unsuccessful one to being
widely known as a successful car dealership. I will also make sure
the dealerships website is on the advert to ensure that if people
cannot reach our dealership but can purchase the cars we are
selling online, making our website as successful as the company.
Target Audience and Purpose
Target Audience
The audience for my advert for Swiss Tonis car dealership is mainly
for people over the age of 18+, of course people can view the
site/advert under the age of 18 but the advert mainly focuses on
people over 18 and those who can drive. This target audience is very
suitable from what Im trying to promote and I feel that if I can use
key features to attract my target audience then Swiss Tonis Cars will
be more successful as a business.
Purpose
The purpose of my advertisement is to attract people who are looking
to buy a car but, for an amazing price. By getting across Swiss Tonis
Cars are a massively reliable company and the public can trust Swiss
Tonis Cars with choosing what car they may like to purchase. By
taking these two key aspects in to consideration when designing my
advert, I reckon that my advert will be more successful with what Im
trying to promote which is Cars for Swiss Tonis Car dealership.
Where it will be used
My advert will be advertised around billboards in
Swiss Tonis hometown to attract people locally then, if
the company becomes more successful then we will
look in to advertising in big magazines to not only
promote Swiss Tonis in the local area but to promote
it around the UK to ensure that Swiss Tonis car
company gets the recognition it deserves and becomes
widely known as a successful car business.
Size and Resolution
When it is on the Swiss Toni website the resolution will
be W:300 H:200 this will allow a lot of text and
information on the page alongside with professional
looking web graphics.
I think that a reasonable size for the billboard poster is
around 70 Pixels per square to ensure that my poster
looks as professional as possible and to attract more
viewers.
Deadlines
The deadline for the Car advertisement will be around
the start of September roughly from the 1st to the 10th.
This is because many people will be out on holiday
from the end of July till throughout August so
advertising my advert around the start of September
will be more suitable to attract my target audience and
will attract more buyers and more people will notice
the advert being in England rather than being abroad.

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Ao2 planning

  • 1. O L L I E K I N G 1 0 N Unit 3 AO2
  • 2. My Client My client will be Swiss Toni. Swiss Toni is a car sales man and would like an advertisement to promote Swiss Tonis Cars not only around his local area but around the UK. To achieve my target of making Swiss Tonis Cars a widely known company across the UK I have come up with a few ideas to promote Swiss Tonis Cars. I am looking to create an unusual piece of car advertisement to be used on billboards and pages within magazines to ensure more people visit Swiss Tonis Cars dealership and hopefully this will catapult Swiss Tonis business from being an unsuccessful one to being widely known as a successful car dealership. I will also make sure the dealerships website is on the advert to ensure that if people cannot reach our dealership but can purchase the cars we are selling online, making our website as successful as the company.
  • 3. Target Audience and Purpose Target Audience The audience for my advert for Swiss Tonis car dealership is mainly for people over the age of 18+, of course people can view the site/advert under the age of 18 but the advert mainly focuses on people over 18 and those who can drive. This target audience is very suitable from what Im trying to promote and I feel that if I can use key features to attract my target audience then Swiss Tonis Cars will be more successful as a business. Purpose The purpose of my advertisement is to attract people who are looking to buy a car but, for an amazing price. By getting across Swiss Tonis Cars are a massively reliable company and the public can trust Swiss Tonis Cars with choosing what car they may like to purchase. By taking these two key aspects in to consideration when designing my advert, I reckon that my advert will be more successful with what Im trying to promote which is Cars for Swiss Tonis Car dealership.
  • 4. Where it will be used My advert will be advertised around billboards in Swiss Tonis hometown to attract people locally then, if the company becomes more successful then we will look in to advertising in big magazines to not only promote Swiss Tonis in the local area but to promote it around the UK to ensure that Swiss Tonis car company gets the recognition it deserves and becomes widely known as a successful car business.
  • 5. Size and Resolution When it is on the Swiss Toni website the resolution will be W:300 H:200 this will allow a lot of text and information on the page alongside with professional looking web graphics. I think that a reasonable size for the billboard poster is around 70 Pixels per square to ensure that my poster looks as professional as possible and to attract more viewers.
  • 6. Deadlines The deadline for the Car advertisement will be around the start of September roughly from the 1st to the 10th. This is because many people will be out on holiday from the end of July till throughout August so advertising my advert around the start of September will be more suitable to attract my target audience and will attract more buyers and more people will notice the advert being in England rather than being abroad.