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AO2
PLANNING
BY OLLIE KING
10N

MY AUDIENCE
My audience for my multimedia product are mainly people who
are quite into technology such as iPhones, iPads etc. My
product is going to be based around the iPhone 5. I’m going to
try to make the product as clever as possible by adding clever
features like having my home button as the back button on the
iPhone. Another audience maybe for people who own a iPhone
but do not know the extent of the actual phone. By including
apps it may surprise the viewer/customer what else there is to a
iPhone. Rather than including the normal features on a iPhone
like the internet or videos it may not appeal to them as much
but by adding the information about the apps the product may
appeal more to the customer and they may be more interested in
using the phone for different reasons rather than just texting,
calling & taking pictures etc. Even introducing it to a person
who knows nothing about the iPhone, by bombarding them with
information about the iPhone it may seem something of a
revelation to them which may put them of buying the iPhone as
it maybe a bit to much for them to handle.

PURPOSE
The purpose of my multimedia product is to promote the sale
of the iPhone and to show all the new features within my
product. It’s a smart phone so by adding features like ‘Safari’
or even apps like ‘Skype’ to connect to people around the
world. By adding Safari on to the product it gives the
viewer/user to browse the web whilst using my multimedia
product. By also adding a music button I can import music
on to the product to promote maybe new bands or new and
upcoming music.

PLAN OF MY
PRODUCT
HomeCamera Roll
Safari
Music/iPod
Apps for eg.
Skype, Faceb
ook

HOUSE STYLE
The house style of my product will be
based around the colours of the iPhone.
Black and White. By using this simple
house style it will get across the point &
purpose of the iPhone in a quick and
efficient way and to make the product as
successful as possible.

NAVIGATION SYSTEM
My navigation system will be based around the
apps and buttons of a iPhone. The ‘Camera Roll’
app will link to a slideshow and the ‘Safari’ app will
lead to a web browser like Google or Bing.
The button on the iPhone which takes you back to
the previous page (the circle with the rectangle in
it) will be my home button. I think this is quite a
clever idea

STORYBOARD
When you click the button at the bottom of the phone- Takes
you back to the home page.
When you click ‘camera roll’ it will play a slideshow of
amusing pictures.
When you click the ‘iPod’ button it will play up to date music.
When you click ‘Safari’ it will let you use a search engine like
Google or Bing.
When you click the across arrow it will take you to the next
section full of apps like ‘Angry Birds & Skype’.

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