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April Showers Bring  May Flowers Gardening Exhibition  and Floral Arrangement  Competition New PNC Branch Sustaining Event
Event Specifications -Who-  Florists, Community, Other Branches -What-  Floral Exhibition and Competition -Where- Any branch - When- Mid-late May (after Mother’s Day)   - Why- What better way to celebrate spring?
Situation Community celebration Highlights advent of spring Opportunity to learn and share
Objectives To increase awareness of branch and maintain base voters To plant the seeds of future banking relationships and ensure follow-up
Strategies Create an event that appeals to a targeted audience: women. Women make more than 80% of the decisions in the home. 2. Develop new marketing ideas targeted to  women. Use chocolate: put free personalized Hershey bars at front desk weeks before the event. 3. Show another side of PNC. Use event to ensure a lasting impression PNC
Event Details (normal) -Seasonal Cool Pix-  pictures taken in Branch Garden  -Face Painting-  flowers, trees, bees, butterflies -Gardening Trivia-  identifying flowers, memory games, etc. -Balloon Man-  flower shaped balloons with bright spring colors -Flower Pot Decorating- paint, sparkles, and glitter on small terracotta pots
Event Details (good) Pick-the-Pot guessing game for gift cards/prizes hidden in pots -Free Refreshments- garden party theme- all ladylike finger food -Sweepstakes- patio furniture, landscaping makeover,  all expense paid trip to Philadelphia Flower Show   -Gardening Info Sessions- how to plant, nurture, arrange, and recognize flowers
Event Details (better) -Gardening Exhibition- Florists from all over are invited to display their best arrangements, most exotic flowers, decorating ideas, or floral displays.  Parking lot will become a hothouse of beautiful colors, shapes, and scents. Event day will become a summit of learning, sharing, and display for the community.
Event Details (best) -Floral Arrangement Competition- Categories for professionals, PNC branches, botany clubs, community groups, families, and individuals (by age). Prizes for each entrance, best in class, and best in show. Grand prize: article in newspaper, PNC Directions, trip to Flower Show, and named PNC’s Florist of the Year.
Community Relations Florists Botany Clubs Girl Scouts Boy Scouts Home Depot Lowe’s Schools Church groups Craft Stores Libraries Bakeries Senior Citizen Centers Candy Shops Boutiques Other PNC Branches Government Officials
(See ºÝºÝߣ 13)
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April Showers Power Point

  • 1. April Showers Bring May Flowers Gardening Exhibition and Floral Arrangement Competition New PNC Branch Sustaining Event
  • 2. Event Specifications -Who- Florists, Community, Other Branches -What- Floral Exhibition and Competition -Where- Any branch - When- Mid-late May (after Mother’s Day) - Why- What better way to celebrate spring?
  • 3. Situation Community celebration Highlights advent of spring Opportunity to learn and share
  • 4. Objectives To increase awareness of branch and maintain base voters To plant the seeds of future banking relationships and ensure follow-up
  • 5. Strategies Create an event that appeals to a targeted audience: women. Women make more than 80% of the decisions in the home. 2. Develop new marketing ideas targeted to women. Use chocolate: put free personalized Hershey bars at front desk weeks before the event. 3. Show another side of PNC. Use event to ensure a lasting impression PNC
  • 6. Event Details (normal) -Seasonal Cool Pix- pictures taken in Branch Garden -Face Painting- flowers, trees, bees, butterflies -Gardening Trivia- identifying flowers, memory games, etc. -Balloon Man- flower shaped balloons with bright spring colors -Flower Pot Decorating- paint, sparkles, and glitter on small terracotta pots
  • 7. Event Details (good) Pick-the-Pot guessing game for gift cards/prizes hidden in pots -Free Refreshments- garden party theme- all ladylike finger food -Sweepstakes- patio furniture, landscaping makeover, all expense paid trip to Philadelphia Flower Show -Gardening Info Sessions- how to plant, nurture, arrange, and recognize flowers
  • 8. Event Details (better) -Gardening Exhibition- Florists from all over are invited to display their best arrangements, most exotic flowers, decorating ideas, or floral displays. Parking lot will become a hothouse of beautiful colors, shapes, and scents. Event day will become a summit of learning, sharing, and display for the community.
  • 9. Event Details (best) -Floral Arrangement Competition- Categories for professionals, PNC branches, botany clubs, community groups, families, and individuals (by age). Prizes for each entrance, best in class, and best in show. Grand prize: article in newspaper, PNC Directions, trip to Flower Show, and named PNC’s Florist of the Year.
  • 10. Community Relations Florists Botany Clubs Girl Scouts Boy Scouts Home Depot Lowe’s Schools Church groups Craft Stores Libraries Bakeries Senior Citizen Centers Candy Shops Boutiques Other PNC Branches Government Officials
  • 12. Ìý
  • 13. (4)