The document discusses ways to create memorable experiences for customers to encourage repeat business. It proposes: 1) A monthly birthday party where customers can celebrate with snacks, drinks and prizes. Birthday vouchers are also provided. 2) Celebrating individual customer birthdays in the club with a table of food and drinks, well-wishes from staff, and a birthday song. 3) Playing audio advertisements in the club to promote services, jackpots and promotions to all customers.