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- 1. Cost Effective - Less than Rs.1 per viewer . High Frequency, High impact Unsurpassed Recall Rates Geographic Targeting Larger than life visuals
- 2. Old Ways of Advertising Do Not Work Ask any Newspaper if the world has changed
- 5. After 24 hours of exposure to theatre advertising, 72.6% of moviegoers recalled one or more advertisers After 1 week 64.3% After 1 month 49.4% 1-3 months 31.8% 3-12 months 18.6% Over 1 year 5.7% Source: K. Johnson Cinema Advertising Journal of Advertising
- 6. Only pennies per viewer HUGE VISUALS 40x 20, 15-second spots in High Defintion Low CPM Less expensive than most media yet more impactful No one can forget Chennai Express!
- 7. Last year (2012) Indian movie box office admissions were nearly ten times greater than admissions for all 4 professional major sports leagues combined. 2 billion moviegoers each year! Source Nielsen Media Research
- 8. 75% are ages 18-49 47% are ages 18-34 46% are college educated Average household income is $75,000 54% of moviegoers are female 46% are male Sources: Exhibitor Relations
- 10. Indexed Against Population Agree / Strongly Agree It's important to have a full social life 123 I like to be with a crowd of people 119 I love to do as many sports as possible 115 I look for new experiences every day 112 I was born to shop 130 If I could eat out every night I would 120 I wear clothes that will get me noticed 132 It's important to look fashionable 116 I will buy a product because of the label 119 Computers and technology give me more control 124 over my life Source: Brand Initiate Jan 2012 - Dec 2012
- 11. Movie-going is year-round entertainment Several new films debut each Friday An average of $22 million is spent advertising each new film release, driving the crowds to the theatres Utilize their millions to promote your brand Associate your company with the attraction of Bollywood Differentiate your brand! Source: Exhibitor Relations
- 12. 際際滷 program three 10-second ads that run before the feature film Digital Spots commercials that run before the feature film Concessions popcorn bags & buckets, soda cups, kiddie packs In-lobby signage- Plasma lobby screens, posters, floor graphics, window clings Audio spots heard throughout the lobbies Print products distribute flyers, coupons, mini-applications
- 13. Why place your media buy through us? We are not limited to certain theatre circuits. We can place your advertising campaign on any screen nationwide. We negotiate the lowest advertising rates because of volume buying. We are trained specialists with experience in marketing & advertising. We make it easy! We handle all the details. One call. One proposal.