Cinema Ads

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The document discusses the effectiveness of cinema advertising, noting that it has high recall rates among moviegoers even weeks and months after viewing. It provides statistics showing that cinema advertising has a large potential audience, as billions of people go to movies each year, many of whom are in key demographics. The document also outlines the various ways brands can advertise in theaters, such as slide programs, digital spots, concessions, signage, audio spots, and online banner ads.

Cost Effective - Less than $1 per spot about 3 cents/viewer High Frequency, High impact Unsurpassed Recall Rates Geographic Targeting Larger than life visuals DURANCinemaAds

Old Ways of Advertising Do Not Work Ask any Newspaper if the world has changed

After 24 hours of exposure to theatre advertising, 72.6% of moviegoers recalled one or more advertisers After 1 week �C 64.3% After 1 month �C 49.4% 1-3 months �C 31.8% 3-12 months �C 18.6% Over 1 year �C 5.7% Source: K. Johnson �� Cinema Advertising�� Journal of Advertising

Only pennies per viewer HUGE VISUALS 40��x 20��, 15-second spots in High Defintion Low CPM Less expensive than most media yet more impactful No one can forget King Kong !

�� Last year (2008) US movie box office admissions were nearly ten times greater than admissions for all 4 professional major sports leagues combined.�� -Ed Hepner The Properties Group New York 2 billion moviegoers each year! Source �C Nielsen Media Research

75% are ages 18-49 47% are ages 18-34 46% are college educated Average household income is $75,000 54% of moviegoers are female 46% are male Sources: Exhibitor Relations, Motion Picture Almanac, Nielsen Media Research

Indexed Against Population Agree / Strongly Agree It's important to have a full social life 123 I like to be with a crowd of people 119 I love to do as many sports as possible 115 I look for new experiences every day 112 I was born to shop 130 If I could eat out every night I would 120 I wear clothes that will get me noticed 132 It's important to look fashionable 116 I will buy a product because of the label 119 Computers and technology give me more control 124 over my life Source: Roy Morgan Jan 2008 - Dec 2008

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Why place your media buy through us? We are not limited to certain theatre circuits. We can place your advertising campaign on any screen nationwide. We negotiate the lowest advertising rates because of volume buying. We are trained specialists with experience in marketing & advertising. We make it easy ! We handle all the details. One call. One proposal. Call Vince DURAN at 866-214-9479 www.DuranAds.com Email us for a sample project proposal [email_address]

Geico is the #1 property and casualty insurer with flexible payments and good discounts. However, their celebrity endorsements are older and less relatable to target audiences. There is an opportunity to target more auto insurance buyers searching online. The threats include potential negative publicity from ads or customer complaints. The document proposes a marketing campaign targeting Hispanic males and females aged 18-25 to increase Geico's market share in the Hispanic community.

YGtP!.MollieHolt.talk.Mollie Ann Holt

Mollie Ann Holt discusses a new social networking platform called "You've Got the Part!" that allows people to audition for roles in movies, become spokespeople for products or services, or advocate for causes. Users pay a small fee to upload their audition for millions to see. Companies and organizations list opportunities on the site and select winners based on the number of views and likes their audition receives, promoting the product or cause to a wide audience at low cost. A test in Louisville saw over 60,000 people sign up through word of mouth alone. The founders are raising $1 million for the site, which projections show can quickly generate revenue in the eight figures through user fees, advertising shares, metadata sales, and special events.

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This document discusses the benefits of cinema advertising. It notes that cinema advertising has high recall rates, with over 70% of moviegoers recalling one or more advertisers after just 24 hours of exposure. It also has large visuals seen by a broad demographic, including many 18-49 and 18-34 year olds. Cinema advertising allows for geographic targeting and is significantly less expensive than most other media on a cost-per-viewer basis.

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Cinema Ads

1. Cost Effective - Less than $1 per spot about 3 cents/viewer High Frequency, High impact Unsurpassed Recall Rates Geographic Targeting Larger than life visuals DURANCinemaAds

2. ?

3. Old Ways of Advertising Do Not Work Ask any Newspaper if the world has changed

4. ?

5. ?

6. After 24 hours of exposure to theatre advertising, 72.6% of moviegoers recalled one or more advertisers After 1 week �C 64.3% After 1 month �C 49.4% 1-3 months �C 31.8% 3-12 months �C 18.6% Over 1 year �C 5.7% Source: K. Johnson �� Cinema Advertising�� Journal of Advertising

7. Only pennies per viewer HUGE VISUALS 40��x 20��, 15-second spots in High Defintion Low CPM Less expensive than most media yet more impactful No one can forget King Kong !

8. �� Last year (2008) US movie box office admissions were nearly ten times greater than admissions for all 4 professional major sports leagues combined.�� -Ed Hepner The Properties Group New York 2 billion moviegoers each year! Source �C Nielsen Media Research

9. 75% are ages 18-49 47% are ages 18-34 46% are college educated Average household income is $75,000 54% of moviegoers are female 46% are male Sources: Exhibitor Relations, Motion Picture Almanac, Nielsen Media Research

10. ?

11. Indexed Against Population Agree / Strongly Agree It's important to have a full social life 123 I like to be with a crowd of people 119 I love to do as many sports as possible 115 I look for new experiences every day 112 I was born to shop 130 If I could eat out every night I would 120 I wear clothes that will get me noticed 132 It's important to look fashionable 116 I will buy a product because of the label 119 Computers and technology give me more control 124 over my life Source: Roy Morgan Jan 2008 - Dec 2008

12. Movie-going is year-round entertainment Several new films debut each Friday An average of $22 million is spent advertising each new film release, driving the crowds to the theatres Utilize their millions to promote your brand Associate your company with the attraction of Hollywood Differentiate your brand! Source: Exhibitor Relations

13. �ݺ�ߣ program �C three 10-second ads that run before the feature film Digital Spots �C commercials that run before the feature film Concessions �C popcorn bags & buckets, soda cups, kiddie packs In-lobby signage- Plasma lobby screens, posters, floor graphics, window clings Audio spots heard throughout the lobbies Print products �C distribute flyers, coupons, mini-applications Internet �C banner ads placed on movie related websites Products That Brand

14. Disney State of Oregon General Mills eBay State of Virginia Food & Drug Administration Chicago Crime Commission Nordstrom National Association of Neighborhoods, Washington D.C. Dept. of Justice, Washington D.C. State of Florida Leukemia & Lymphoma Society Fred Astaire Dance Studios City of Los Angeles Liberty University New Balance Janet Sartin Salons NYC Sunshine Group of Donald Trump Properties

15. Why place your media buy through us? We are not limited to certain theatre circuits. We can place your advertising campaign on any screen nationwide. We negotiate the lowest advertising rates because of volume buying. We are trained specialists with experience in marketing & advertising. We make it easy ! We handle all the details. One call. One proposal. Call Vince DURAN at 866-214-9479 www.DuranAds.com Email us for a sample project proposal [email_address]

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