際際滷

際際滷Share a Scribd company logo
Reader Profile
Reader Profile
 From your homework you already know what
a music magazine puts into their Reader
Profile. At least one should be uploaded to
your blog already!
 You have gathered some information that will
help with your product, but you need to find out
the following and more about your target
audience
 What they eat
 What they do in their spare time
 What do they watch
 Where do they shop  favourite brand of clothing
 how much do they spend on clothes a month
 Do they work F/T or P/T or Student
 How many gigs do they attend  how much do
they spend on tickets
 How much money disposable income do they
have every week/month?
 What social grade do they belong to?
 How do they listen to music? How do they
buy music and how much spend on music a
month? How do they discover new music?
 What devices do they use to access the
internet? How much time on an average day
do they spend on the internet? What are their
favourite websites? NOTHING MUCKY!
 What are their favourite TV shows, Films.
Collate
 The information you have gathered already
you should or will be able to put together in a
pie chart/graph.
 The information you will gather today you will
be able to add to that BUT build a more
indepth picture of who YOUR target audience
is.
How to carry this out
 Thats up to you.
 Interviews
 Focus group with peers in class
 Questionnaire
 Filming
 It doesnt matter how you collect this
information as long as the end result is a
Reader Profile
 Your Reader Profile should link into any ideas
for adverts/promotions you were going to
include and this will be JUSTIFIED using your
Reader Profile.
 Your evaluation of your final product will relay
heavily on the research you gather.
 How much they would pay
 Colours they prefer

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AS Media Studies - Reader profile week 3

  • 2. Reader Profile From your homework you already know what a music magazine puts into their Reader Profile. At least one should be uploaded to your blog already!
  • 3. You have gathered some information that will help with your product, but you need to find out the following and more about your target audience What they eat What they do in their spare time What do they watch Where do they shop favourite brand of clothing how much do they spend on clothes a month Do they work F/T or P/T or Student How many gigs do they attend how much do they spend on tickets How much money disposable income do they have every week/month?
  • 4. What social grade do they belong to? How do they listen to music? How do they buy music and how much spend on music a month? How do they discover new music? What devices do they use to access the internet? How much time on an average day do they spend on the internet? What are their favourite websites? NOTHING MUCKY! What are their favourite TV shows, Films.
  • 5. Collate The information you have gathered already you should or will be able to put together in a pie chart/graph. The information you will gather today you will be able to add to that BUT build a more indepth picture of who YOUR target audience is.
  • 6. How to carry this out Thats up to you. Interviews Focus group with peers in class Questionnaire Filming It doesnt matter how you collect this information as long as the end result is a Reader Profile
  • 7. Your Reader Profile should link into any ideas for adverts/promotions you were going to include and this will be JUSTIFIED using your Reader Profile. Your evaluation of your final product will relay heavily on the research you gather. How much they would pay Colours they prefer