The document provides guidance on creating a reader profile to better understand a target audience. It lists several questions to research about the target audience, including their spending habits, entertainment preferences, device usage, and demographic information. The reader is instructed to gather this audience information through surveys, interviews, or other research methods and compile it into a reader profile pie chart or graph. This profile should then be used to justify any advertising or promotional ideas by linking the ideas to the learned interests of the target readership.