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ASSIGNMENT 2
Shopper marketing & Atmosphere
importance
Atmosphere is important: it
communicates what your brand
stands for, be it a coffee place or
a hair salon
SHOPPER MARKETING IS
MORE FUN HOWEVER.
DID YOU KNOW THAT:

- Up to 75% of shoppers make their
  final purchase decision in-store
- Shoppers are time-starved
- Shoppers are often on auto-pilot
DID YOU KNOW THAT LOGICAL
    ADJACENCIES CAN INCREASE
 BASKET SPEND BY UP TO ~200% ?

Thats why you see this in stores:
MIND CAN ASSIMILATE ONLY
  5 PIECES OF INFORMATION
          AT A TIME

Therefore well familiar shapes and
colours are used extensively:
DISCONTINUITY CREATES
      TRIGGERS IN-STORE
Hence all the unexpected displays
like this Louis Vuitton shopping
window in West London:
THANK YOU!
Ad

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Assignment 2

  • 1. ASSIGNMENT 2 Shopper marketing & Atmosphere importance
  • 2. Atmosphere is important: it communicates what your brand stands for, be it a coffee place or a hair salon
  • 3. SHOPPER MARKETING IS MORE FUN HOWEVER. DID YOU KNOW THAT: - Up to 75% of shoppers make their final purchase decision in-store - Shoppers are time-starved - Shoppers are often on auto-pilot
  • 4. DID YOU KNOW THAT LOGICAL ADJACENCIES CAN INCREASE BASKET SPEND BY UP TO ~200% ? Thats why you see this in stores:
  • 5. MIND CAN ASSIMILATE ONLY 5 PIECES OF INFORMATION AT A TIME Therefore well familiar shapes and colours are used extensively:
  • 6. DISCONTINUITY CREATES TRIGGERS IN-STORE Hence all the unexpected displays like this Louis Vuitton shopping window in West London: