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Assignment 2
- 1. ASSIGNMENT 2 Team Members 64880: Roberto Aprili Justiniano Jos辿 Antonio Blanco Serrano Javier Barbero Cesar Augusto Cortes Camarillo Liz Andrea Espino Cantera Diego Frongia Christoph Gyger David Abril P辿rez Balby Janett Reyes Hidalgo Martin Rodr鱈guez de los Santos
- 2. After analyzing carefully the start-ups proposed by the team, the five enterprises chosen are below: Agnitio Woow Llaollao 7/24 Segundamano
- 3. Start-ups AGNITIO SEGUNDAMANO LLAOLLAO WOOW 7/24 Attributes Growing demand First in the market Innovation There is no local competition Strategic Distribution Different features Different Typology Healthy products Good marketing policies Service availability High availability Good publicity Competitiveness in costs Good customer service Partners to offer payment services Easy to integrate Specialized web page Attractive design Many ways of payment High skilled human resources Competitiveness in costs Expansion Existing business model other countries Diversity in products and services.
- 4. Ranking Ranking Innovation 04-1 Service Availability 32--3 Good marketing policies. 32--3 Cost Competitiveness. 24--6 The diversity in products and services. 24--6 Many ways of payment 24--6 Common attributes of the start-ups chosen: Innovation Service Availability Good marketing policies. Cost Competitiveness. The diversity in products and services. Many ways of payment
- 5. Specific Attributes of each start-up Market Segment Core-Business Attributes Public sector : Research Legal aspects and solutions of voice biometrics intelligence. Expirience. Biometric research since 1994. Product. Leads the oral identification technology: Key Technology for security. The use of evidence of voice records in court. Identification of unknown intercepted voices. Intelligence and crime prevention by monitoring telephone conversations. Protection against identity fraud. Innovation. Was the first enterprise to implement an identification system. Stakeholders. Products adapted to forensic laboratories, police, field research and intelligence agencies. Competitive Advantage. Voice is the only biometric obtained remotely and easy to integrate into existing infrastructure: telephone networks, VoIP, etc.
- 6. Market Segment Core-Business Attributes Private sector : Commerce Purchase and sell online of used products They were the first to create this service in Internet. Great interface in the web. Ads in other sistems of Internet. Special web page for specific sector. Low prices and premium users.
- 7. Market Segment Core-Business Attributes Private sector : Food Manufacture and sell of milk drinks. Innovation. Llaollao is one of the first companies in Spain to market frozen yogurt. Healthy products. The frozen yogurt and other of their products are very healthy, and nowadays there is tendence to consume healthy products in the world. Price. Their prices are cheap and very competitive with similar franchises. Design. They care about design which is very atractive for their consumers. Expansion. Llaollao has continued since the beginning with an ongoing expansion throughout Spain and other countries in order to ensure the success of the company.
- 8. Market Segment Core-Business Attributes Private sector : Commerce Discounts via Internet. Does not have local competition (Uruguay). Good politics of marketing. Good service to consumers. Many ways of payment. Existing business model in other countries.
- 9. Market Segment Core-Business Attributes Private sector : Commerce Self-service Strategic distribution to attract customers. Their services are available 24 hours a day, 365 days at year. Different kinds of payment. Its employers receive weekly training. They have a wide range of products and services.