Assingment 28
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The document discusses two different types of music videos - a performance video for Radiohead's "Creep" and a narrative video for Eminem's "Without Me". The Radiohead video simply shows the band performing in a dark, cramped room, promoting their image as a rock band. The Eminem video tells a lighthearted yet darkly comedic story, showing his personality and humor while still conforming to conventions of rap music videos like featuring girls, fast cars, and drink. Both videos effectively promote the artists, with the Radiohead video emphasizing the live performance aspect and band members, while the Eminem video highlights his entertaining personality.
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The document provides analysis of music videos by four artists: Ed Sheeran, Ariana Grande, Beyonc辿, and Adele. For each artist, it discusses what is liked about the work, the number of locations and costume changes used in the video, whether cutaways to narrative are used and how they relate to lyrics, and the variety of camera work. The analyses note elements like simplicity, empowering messages, use of color, and pacing through editing.Analyzing two music videos.
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I have created a powerpoint analyzing two music videos Eminem - Not Afraid and Rihanna - We found Love. Brief history, conventions, performance etc are all included in this powerpoint.Different music videos for different genres
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The document discusses different music video genres and provides examples for each genre. It analyzes how the examples conform to common music video conventions like matching the editing pace to the music, using close-up shots for intimacy, and including narrative/performance elements. For metal videos, it examines Metallica's "Fuel" and Dragonforce's "Through the Fire and Flames." For rock, it analyzes Guns N' Roses' "Sweet Child O' Mine" and Nickelback's "Rockstar." Indie and pop video conventions like abstraction and appealing to the "male gaze" are also discussed through various artist examples. Rap video trends are analyzed for both male and female artists.Different music videos for different genres
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This document summarizes different music video styles based on genre. It discusses conventions for metal, rock, indie, pop, and rap music videos. For metal videos, it provides examples of Metallica and Dragonforce that use close-up shots and angles to connect with audiences. Rock videos like Guns N' Roses use black and white with close-ups. Indie videos like George Ezra and Bastille have abstract narratives. Pop videos like Justin Bieber and Shawn Mendes use choreography, lighting, and voyeurism. Rap videos by Eminem and Kanye West have sci-fi themes while Nicki Minaj and Iggy Azalea emphasize sexuality and the "male gaze."Music video research
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The music video for "Do I Wanna Know?" by Arctic Monkeys was directed by David Wilson with animation by Blinklink. It represents the indie/rock genre through abstract animation depicting the artist's feelings for a woman through sound waves. The woman is a prominent focus throughout. It was made without cameras through animated imagery against a black background to focus attention.
The music video for "Fashion Killa" by A$AP Rocky shows him and Rihanna shopping for expensive clothes in empty stores, representing their wealth and success in the hip hop genre through fashion. Various camera shots are used to portray them as dominant while shopping.
The music video for "Habits (Stay High)" by ToveCrystal whites evaluation 1 final
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The document discusses conventions of the indie rock music genre and how they were used and developed in the media product. Some key conventions discussed include the use of narrative to convey the emotion behind lyrics rather than for self-promotion, close-ups of the artist to create intimacy, and footage of the full band playing to emphasize the music. The media product challenges conventions by adding its own creative flair while maintaining traditions like focusing on the band through shots of them performing.Conventions of music video
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The document discusses the purpose and conventions of music videos. Music videos are used as marketing tools to promote artists and sell music. There are generally three types of music videos: performance, narrative, and a mixture of both. Common conventions include the use of camera shots, movements, lighting, mise-en-scene, and editing to match the mood, genre, and pace of the song. Conventions vary by genre, with genres like hip hop using flashy displays and rock employing moody, low-key lighting. The production of music videos has evolved over time to allow for cheaper, independently-produced videos.Conventions of a pop music video
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Pop music videos focus on promoting the artist to sell songs. They use bright colors, makeup, and props to stand out compared to darker indie rock videos. Popular artists like Rihanna and One Direction are portrayed as sex symbols to increase sales and fund more extravagant music videos. Performance is key, with the artist usually dancing or acting in a sexual or cute way to attract the largest fan base, unlike indie rock videos with more narrative focus. Narratives in pop videos typically involve parties or relationships but have little story, instead prioritizing the artist's performance.Question One. 
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Our music video uses conventions of the pop/rap genre through band performances and solo performances from the male and female leads. It sticks closely to the literal meaning of the lyrics, reflecting the lyrics about work through scenes of the lead singer in an office getting frustrated. Most of the editing cuts the shots on the beat of the music to sync with the lyrics and pace of the song. The video focuses on presenting the artists through close-ups and establishing shots to meet audience and record label demands, portraying the female artist in an urban style and the boy band in a typical style. The narrative and performances are the main components that drive the music video forward.Recently uploaded (20)
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Assingment 28
- 1. TYPES OF MUSIC VIDEOS FOR DIFFERENT ARTISTS Group 1
- 2. Performance music video https://www.youtube.com/watch?v=XFkzRNyygfk&index=11&list=RDQMQrEGpzS47_M Radiohead- Creep This music video is performance, as it shows off the band and shows each member of the band. The feeling of the video goes hand in hand with the mood of the song, as it is in a dark room, which is quite cramped and uncomfortable. The genre of music is rock, which relates to the location and situation of the video, as it is the band performing in front of a crowd. The effect on the audience in this video is
- 3. Narrative performance video Eminem- without me https://www.youtube.com/watch?v=YVkUvmDQ3HY The music video is narrative, as it The narrative is used as it is very light-hearted and funny, which matches with the artists selling point, as he is quite funny and wild. The video has a combination of feelings, some light-hearted, but with dark undertones.This is seen quite a lot in videos by Eminem. The genre of this video is rap, which can be seen in the small performance clips of the artist in tracksuits rapping.There are also some conventions of rap music videos in this video, as it has girls, fast cars and drink.
- 4. How do these videos promote the artist? They both promote their artist in different ways.The performance video promotes the artist as it shows them at a busy show performing for their fans, and also shows off each member of the band.The video also promotes the overall image of the band as being a rock band. The narrative video promotes the artist as it shows him to be a carefree fun entertainer, who doesn't take himself too seriously.The video shows off more of his personality than most videos do for different artists.The video promotes Eminem's carefree attitude, but also promotes him as a rap artist.