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Att skriva f?r google okt 2010 - bildspel
- 1. Att skriva f?r Google S?kmotorv?nliga texter Webbinarium 5/10 - 2010 Daniel Ford, Guava ? 5/10 -10 ? Page 1
- 2. Agenda ? S?kord ? <title>- & meta-taggar ? Index sidan ? Viktiga sidor ? Rubriker ? Ingress ? Br?dtext Daniel Ford, Guava ? 5/10 -10 ? Page 2
- 3. ? Daniel Ford Technology Director Arbetat med SEO sedan 2005 ? Guava | Sverige Kontor i Stockholm, Kalmar, Lund och G?teborg Arbetar med S?kmotoroptimering (SEO), Sponsrade L?nkar (SEM), Sociala Medier, Affiliatemarknadsf?ring och webbanalys Vi ?r totalt 550 anst?llda i 11 l?nder Daniel Ford, Guava ? 5/10 -10 ? Page 3
- 4. S?kord ? V?lja s?kord Google har flera hj?lpmedel f?r att v?lja ¡±r?tt¡± ord att arbeta med p? webbplatsen. ? Google AdWords S?kordshj?lpmedel https://adwords.google.se/select/KeywordToolExternal ? Google Trender (Insights for search) http://www.google.se/insights/search/ ? SEM (AdWords) Kampanj ? Loggar fr?n intern s?kmotor Daniel Ford, Guava ? 5/10 -10 ? Page 4
- 5. S?kord ? Antal s?kord V?lj det antal s?kord ni tror ni kan hantera att fokusera p?. ? Konkurrens - Organiska listan - Sponsrade l?nkar ? Prim?ra s?kord - Prioritera s?kordslistan - Gruppera prim?ra och sekund?ra ? Sekund?ra s?kord och ¡±Long tail¡± - Sekund?ra => mindre konkurrens => ¡±p? k?pet¡± Daniel Ford, Guava ? 5/10 -10 ? Page 5
- 6. <title>- & meta-taggar ? <title>-tagg = Sidans rubrik i s?kresultatet Under 65 tecken, b?r vara grammatiskt korrekt uppbyggda meningar d?r s?kord st?r tidigt men inte f?rst. ? <meta name=¡±description¡± /> = Ingressen som syns under rubriken i s?kresultatet Upp till 150 tecken, 1-2 meningar och b?r inneh?lla s?kordet 1-2 g?nger. ? B?da ?r HTML-taggar ? Syns i ?vrigt inte p? webbsidan Daniel Ford, Guava ? 5/10 -10 ? Page 6
- 7. Index sidan ? Skippa Flash intron ? Index sidan = Starkast Flest inkommande l?nkar ? 1-2 s?kord B?r vara n?gra av de mest konkurrensutsatta, och d? sv?raste s?korden. Daniel Ford, Guava ? 5/10 -10 ? Page 7
- 8. Viktiga sidor ? Landningssida V?lj passande m?l/landningssida f?r varje s?kord ? Konkurrens Ju h?rdare konkurrens p? s?kordet, desto mer fokus p? det ? Samma som index sidan, inte fler ?n 1-2 s?kord per sida ? ?r det h?rd konkurrens p? s?kordet? Se till att ni l?nkar till sidan direkt fr?n webbplatsens starkaste sida (index sidan). Daniel Ford, Guava ? 5/10 -10 ? Page 8
- 9. Viktiga sidor ? Syftet Varje sida skall ha ett syfte, vart skall bes?karen klicka? Hj?lp bes?karen ? KPI S?tt m?l och m?t! ? Testa variationer S?tt upp olika varianter p? landningssidan och m?t effekten f?r att se vad som fungerar b?st. Daniel Ford, Guava ? 5/10 -10 ? Page 9
- 10. Rubriker ?Fokus p? s?kord Rubriken p? en landningssida skall inneh?lla sidans s?kord ? En <h1>-tagg skall omge rubriken ? Enbart 1 <h1>-tagg per sida ? Underrubriker kan anv?nda <h2>-<h3>-taggar Daniel Ford, Guava ? 5/10 -10 ? Page 10
- 11. Ingress ? Om en ingress ?r placerad ovanf?r br?dtexten eller p? en sida som l?nkar till landningssidan. ? Se till att s?kordet n?mns i ingressen Daniel Ford, Guava ? 5/10 -10 ? Page 11
- 12. Br?dtext ? En normal br?dtext b?r vara c:a 250 ord ? B?r inneh?lla s?kordet n?gonstans mellan 3-6 g?nger ? B?r ?ven inneh?lla synonymer p? s?kordet och singular-/plural-omskrivningar ? Inneh?ller sidan mycket mer ?n 250 ord? Dela upp sidan! Daniel Ford, Guava ? 5/10 -10 ? Page 12
- 13. Fr?gor? Daniel Ford E-post: daniel.ford@guava.com Twitter: twitter.com/GuavaDF Daniel Ford, Guava ? 5/10 -10 ? Page 13
- 14. Digital Marketing Trend Report Best?ll p? www.guava.se Daniel Ford, Guava ? 5/10 -10 ? Page 14
- 15. Event M?jligheterna med Facebook 7 oktober, webbinarium Eventkalender & Anm?lning www.guava.se/event Daniel Ford, Guava ? 5/10 -10 ? Page 15
- 16. Fr?gor? Daniel Ford E-post: daniel.ford@guava.com Twitter: twitter.com/GuavaDF Daniel Ford, Guava ? 5/10 -10 ? Page 16