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GETTING
WHAT YOURE
 WORTH
The single most important decision in
  evaluating a business is pricing power.

  	

   	

   	

   	

   	

   	

   	

   	

   	

   	

   	




                                                                    Warren Buffett




 GETTING
WHAT YOURE
 WORTH
FREEEEEE-DOM!
ATX biz owners getting what you're worth
WHATS BETTER?
WHATS BETTER?


2000 hours
 @ $75/hr
WHATS BETTER?


2000 hours   1000 hours
 @ $75/hr    @ $150/hr
THE PRICING WINDOW
THE PRICING WINDOW




 Min Price (limited by Variable Cost)
THE PRICING WINDOW
 Max Price (limited by Perceived Differential Value)




 Min Price (limited by Variable Cost)
THE PRICING WINDOW
 Max Price (limited by Perceived Differential Value)




 Min Price (limited by Variable Cost)
THE PRICING WINDOW
 Max Price (limited by Perceived Differential Value)




 Cost Plus X%
 Min Price (limited by Variable Cost)
COST-BASED PRICING TEST:
       ARE YOU:
COST-BASED PRICING TEST:
       ARE YOU:
COST-BASED PRICING TEST:
       ARE YOU:
BE BETTER,
   NOT
 CHEAPER
PRICING FEEDBACK

          Thats expensive!


             We dont have
             enough in our
                budget.

           Do you have a
          cheaper option?
PRICING FEEDBACK
               Too High

          Thats expensive!


             We dont have
             enough in our
                budget.

           Do you have a
          cheaper option?
PRICING FEEDBACK
Too Low          Too High

            Thats expensive!


               We dont have
               enough in our
                  budget.

             Do you have a
            cheaper option?
PRICING FEEDBACK
Too Low   Just Right        Too High

                       Thats expensive!


                          We dont have
                          enough in our
                             budget.

                        Do you have a
                       cheaper option?
VALUE
What is a cynic? A man who knows the price of everything
         and the value of nothing. - Oscar Wilde
ATX biz owners getting what you're worth
ATX biz owners getting what you're worth
A wallet theyll 鍖ght over
when youre dead.
ATX biz owners getting what you're worth
ATX biz owners getting what you're worth
ATX biz owners getting what you're worth
ATX biz owners getting what you're worth
ATX biz owners getting what you're worth
ATX biz owners getting what you're worth
24oz bottle
 $0.07/oz
24oz bottle
 $0.07/oz
24oz bottle   32oz bottle
 $0.07/oz      $0.079/oz
$0.10   $0.18
$0.10   $0.18   $3.00
ATX biz owners getting what you're worth
SO WHATS THE RIGHT PRICE?
S
SO WHATS THE RIGHT PRICE?
SEGMENTATION



Price




            Demand
SEGMENTATION



Price




            Demand
SEGMENTATION



Price




            Demand
SEGMENTATION



Price




            Demand
HOW TO HANDLE THE
TOUGHEST COMPETITOR
ATX biz owners getting what you're worth
WE ARE OUR
OWN TOUGHEST
 COMPETITOR.
          -SVP SALES,
  FORTUNE 500 MANUFACTURER
Price




        Demand
Price




        Demand
Price




        Demand
Price




        Demand
Price




        Demand
Price




        Demand
Price




        Demand
Price




        Demand
Price




        Demand
Price




        Demand
HAVE A PLAN
HAVE A PLAN
THE DEALERSHIP TEST
THE MIRROR TEST
THE OBJECTION TEST
TIME & MONEY
BEYOND PROFIT
THANK YOU
     www.mimiran.com
Killer Proposals Made Easy
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ATX biz owners getting what you're worth

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