AUDIENCE PROFILE FOR HIP-HOP/RAP MUSIC MAGAZINE

Nov 19, 2015Download as DOCX, PDF0 likes224 views

This magazine aims to attract a technical middle-class audience of emergent service workers who enjoy rap/hip-hop music but are not stereotypical fans. Specifically, the target readers earn a reasonable income, live in urban areas, and have an average level of education. The magazine seeks to appeal to people of all races.

The XXL magazine cover is both conventional and unconventional in its design. It is conventional through its use of color scheme, minimal negative space, and large cover image [UNCONVENTIONAL]. However, it lacks columns and has a cartoon-like font to suggest an unconventional and entertaining tone rather than a serious one. The chaotic layout with no columns and scribbled text across the image further implies an unconventional style aimed at younger readers. While the color scheme and organization of artist names enhances professionalism, the unconventional design risks giving the impression of a disorganized magazine that may not appeal to potential readers.

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The document describes how a magazine would target the social group of "New Affluent Workers". This group enjoys dance/club culture, social media, and urban nightlife. The magazine would feature young, trendy cover stars and articles about popular artists. Photos in the magazine would depict styles, events, and experiences relatable to this social group's lifestyle. Color schemes, designs, and typography used throughout evoke a nightlife atmosphere appealing to this demographic. Both male and female members of this mixed social group could find content to engage and inspire them.

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