Audience research pie charts
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This document appears to be a survey asking for feedback on an indie rock music video. It asks respondents about whether the shaking effect was distracting, if the music video matched the genre, to rate how well synced the video was on a scale of 1 to 10, if the use of mise-en-scene was effective in portraying an indie rock band, if the setting suited the genre of indie rock, if there was a good variety of camera angles, and if the respondent would buy the single based on the music video.
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The combination of the main product (a music video for the song "Dancing Shoes" by Arctic Monkeys) and ancillary texts (a digipak and promotional poster) were effective at appealing to the intended indie rock target audience. Conventions like a consistent black and white "house style" across all products helped create a professional brand identity matching the genre. Mise-en-scene choices in the video and on the digipak, like rough, casual clothing, portrayed the band as working-class and focused on the music rather than flashy appearances. The simple, low-budget designs of the poster and digipak met audience expectations of indie rock emphasizing the music over production values. Overall, the packageAudience research pie charts
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Audience research pie charts
- 1. 6 15 Do you find the shaking effect too distracting? Yes No 21 Do you think the music video matches the genre? Yes No 4 77 3 On a scale of 1-10 how well synced do you think the music video is? 7 8 9 10 21 0 Do you feel the use of mise-en- scene in the video is effective in portraying an indie rock band? Yes No
- 2. 21 0 Do you think the setting we chose suits our genre? (Indie Rock) Yes No 21 0 Is there a good variety of camera angles in our music video? Yes No 21 3 Would you buy the single based of the music Video? Yes No