Audience.pdf
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The document discusses the target audience of Cosmopolitan magazine and the target audience of the creator's own magazine. Cosmopolitan targets women aged 18-34, with an average reader age of 31. 45% of readers are single. The magazine aims to entertain, enrich, and empathize with what young women experience. The creator's target audience is females aged 16-25. Their magazine cover features younger models and more age-appropriate stories. However, it retains Cosmopolitan's codes like colorful aesthetics, fonts, and attractive models to appeal to younger audiences who may be drawn to Cosmopolitan's visual style. Stories focus on beauty, fashion, celebrities and sexuality common for
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- 2. Cosmopolitans target audience facts The largest demographic for Cosmopolitan is women aged 18-34 years. Which is their target audience. The average age of a Cosmopolitan reader is 31 years old, so the 31- year-olds are the biggest readers of this magazine. 45% of their readers are single which could be to do with a lot of the content on cosmopolitan magazines. Over 65% of Cosmo readers are employed.
- 3. Cosmo audience fact's part 2 Cosmopolitan readers spend around 75 minutes (on average) reading their magazines. According to the editor of cosmopolitan, Farrah Storr, The magazines aim is to find a magazine that entertains,enriches and empathises with what young women are going through on their journey to be the best. And this being said the audience is targeted at young/ middle aged females (partially niche). Also according to the editor, Its easy to navigate with section openers, from things you need to know at the startof your day, tips to keep healthy throughout the day, your latest career advice, to showing you the latestfashion and beauty trends for maybe a lunch shopping break and ending with inspirational lifestyle and relationship stories that you can end up the day with. This is why the magazine appeals to such a large ranging audience of females.
- 4. My target audience My target audience clashes with cosmopolitan but is not the same. It is females aged 16-25. There are therefore some things I have changed about my magazine cover to ensure it appeals to my set target audience for example: Younger models on the front cover Stories which are slightly more age appropriate However I still used many of the codes and conventions present in cosmopolitan magazine/contents page because in many ways cosmopolitan does attracta young audience because the product itself is colourful/aesthetic to look at with colour schemes and fancy fonts and attractivemodels etc.
- 5. 16-25 Females My target audienceis teen females 16-25 this is a niche audiencewhose popularmagazines all feature people (typicallycelebs) on the front page, the coloursare often bright and co- ordinated,and font is big. I have displayedthis on my cover by using two young models (as celebs) on my covers with a story on both and their names featured at the top like most cosmopolitan magazines. I also used colourschemes like how cosmopolitanuse theirs with fancy fonts to make the cover look appealingto the young audience.
- 6. 16-25 interests In females the interests related with this age group is often things like beauty, fashion celebrities and sexual content. This is what is featured in cosmopolitan cover stories and also on my magazine covers. Even though the average reader of cosmo is 31, I have altered my magazine cover and website to attract younger audience by using younger models and stories aimed at my target audience.