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lifestyle codes and conventions.pdf
- 1. C and C production Hearst examples
- 3. cosmopolitan
- 4. About cosmo Cosmopolitan magazine has a very broad audience of females,it is a magazine aimed at women and used as an escape route from their day to day lives. Cosmopolitan offersa chatty,friendlyvibe for all women across all ages covering lotsof differentstories,tips etc. It has a very large audience with an age gap of 18-40. Cosmopolitan an informal and chatty magazine; this is mainlyshown through there texteg wow and feel great naked are not only informal but also personal.Body image is one of those topicswhich is quite touchyand a personal issue as a lot of women have body confidence issues. Cosmopolitan dont tend to incorporate a lot of images on one page. They use a celebrityon the front cover,Khloe Kardashian has been used as she is known for her body confidence issuesand overcoming her fearson this. The coloursenhance the target audience to be femalesas they choose bright,vibrant, stereotypicallyfemale colours.For example the Khloe Kardashian cover consistspredominantlyof pink and black.The pink is the main indicator of the target audience,as stereotypicallywomen. Codesand conventionsrelated to colour,setting and bodylanguage. The generic codesand conventionsfor a magazine like Cosmopolitan would be to have light coloursas cosmopolitan have a very female audience therefore light girly colourswould attract them.
- 5. Issue 1 and 2
- 6. Use of camera and photography in magazines In most of the cosmopolitan magazines which are lifestyle are to do with health, mental health, physical health etc and they feature a model, some celebrity's, who are at the centre of the magazine, the camera angle ranges in every magazine cover to depict different things there are close ups mid shots headshots and more in cosmopolitan issues 1 and 2 the angle is mid but it is so that the model looks right at the camera so when you look at the magazine you are looking at them on the same level, one of the covers talks about diet which is to do with health even though the front cover is of a glamourous woman with a red dress on it doesnt exactly advertise health. Example: conventions of a 16-24 year old target audience typically lifestyle magazines dont appeal to this age group but cosmopolitan do mental health along with including well known celebs to model Cosmopolitan magazine age group is 18-34, similarily mine will be 16-24 but their magazine appeals to me and I am 17, I want mine to be inspired by cosmopiltan only because of the way they present the magazine, the text, coloul, models, they appeal to me and I can get my magazine to appeal to my age group to 24 with some tweaks.
- 7. Mise en scene, costumes makeup props used in photography The models have costumesusually what is in fashion or just a very glam outfit that pops or grabs your attention,the magazine front cover normally has a theme and the outfit hair and makeup all complete a look, for the photos probs are used like, a chair in issue 2 a red shaped chair is used Example: conventions
- 8. Props Puppy Costume pink dress Silver jewelery Makeup and hair Short blond styled curled and side part pink lipgloss black eyeliner glowy look Colour theme pink and white Typography Font: lots of different styles of font Sexy fashion is fancy font and it is black text which makes it stand out all the other font matches what it says
- 9. Editing of the magazines Photos of the models go through editing, whether its special affects backgroundsor photoshop, editing makeup or airbrushingto smooth the face just depends on the magazine, the editing Is an important bit of the magazine adding the text and typography adding the barcode and just making it look professional.
- 10. conventions The main image is located centrally on the magazine cover, down the centre of the page. It is conventionally a person, and most often a well-known celebrity that will entice the fans of the celebrity to read the magazine direct eye contact with the camera and therefore the audience. Often on mainstream women lifestyle magazine has seductive body language, such as their hands in their hair, or with their hand holding their opposite elbow The cover stories are located surrounding the main image and are based on feature articles inside the magazine cover such as hair, beauty and fashion segments, which link to the genre of the magazine. Alike to the headline the cover stories conventionally include different typography and fonts as well as text size, within each of the cover stories to emphasise the key terms in the story, drawing the reader to the general topics that may be discussed in the issue. seasonal colours on the house style, e.g. blues and yellows on summer copies and orange, black and red around autumn. Also it is conventional for womens lifestyle magazines to have pink tones on the cover, to establish stereotypically the female target audience.
- 11. Lighting, setting and special effects in the magazine The director of the photoshoot or the magazine designer chooses the lightingfor what affect they are going for so dark light they have different moods which effect the look and therefore audience of the magazine, special effects are added with editing and change the magazine look its important to create the magazine and make it so all of these things target the target audience so my target audience is 16-24 if the magazine doesnt appeal to this audience then the codes are for a different target audience. Example: conventions
- 13. Typography and text Typography - The masthead on the cover is conventionallylocated at the top of the magazine cover. It is also often in a womens mainstream lifestyle magazines to have a bold masthead that is larger than any other,which can be in an either serif or san serif font.
- 14. Cover stories surrounding main image of sydney, in different sizes and colours mainly the same font Masthead in large bold san serif font Celeb model with pink/red themed makup posed with arms up Slightly revealing colourful outfit which magazine is themed around barcode
- 15. Visual composition and colour The put together of everything I have talked about is also important,every part of the process puts towards the final outcome of the magazine if it is put together wrong then even if the other parts of the magazine like mise en scene are good it doesnt matter because the visual composition isnt good, then the magazine will not look good, for example colour,if the colour theme is too messy or doesnt look good then the magazine just wont look as good