Developing the Right Audio for Your Institution: From Big Productions to the Down and Dirty Asheim

Sep 1, 20100 likes365 views

This document discusses how mobile devices have become integral tools that visitors use during trips to gardens and parks. It outlines several ways that gardens can engage visitors through their phones, including audio tours, text messaging for games/prompts, mobile donations, and smartphone apps. While not all visitors will have phones, embracing mobile can help gardens connect with patrons, boost attendance and loyalty, and reduce expenses through services like crowdfunding. The future of mobile may include technologies like RFID, location-aware features, and augmented reality to enhance the visitor experience.

Developing the Right Audio Tour – A “Mobile Perspective”June 2010Dave Asheim, President & FounderGuide by Cell

Why has mobile grown so fast?No maintenance

It’s very personalAnd probably # 1….There is a lot of $ to be made with mobile

Solves so many problemsWhat does “Mobile” really mean?Mobile used to mean a ten pound computerThen a laptopThen a notebookThen a cell phoneThen a web-enabled phone

Are these devices mobile?Heart monitorsBlood sugar monitorsPedometerGPSAmazon KindleMusic playersiPad

82% of Americans never leave home without their phone.

26% of Americans check their email on their phone on a regular basis

26% of American browse the internet on their mobile device regularlySo…….like it or not………Your visitors have a mobile phone

They are using their phone A LOT during their visit

And many want to use it to ………..Engage Connect Use social mediaHave funEntertain their kidsCheck out a web siteDonate to their favorite charity

For many visitors their phone is transforming into their computerIt is integrating into everything

A December news article interviewed teens“What do you want this holiday season?”Version 7 Microsoft PCNew Mac laptopAnswer: “NEITHER”They wanted a new & better phone

The new mobile is all about staying connectedConnected means –To friendsTo coworkers and classmatesTo familyTo teachers or supervisorsTo my favorite gardenTo the web

Americans are very connected to each other…but are they connected to your garden?

Developing the Right Audio for Your Institution: From Big Productions to the Down and Dirty Asheim

Describing the uses for mobile in a garden is like trying to summarize the benefits of the internet for a garden

Some Issues Gardens Face Attendance Reduced staffLower funding Keeping interpretation currentConnecting in person experience with the online oneAnswering visitor questions

Some examples of how mobile can touch upon these issuesAttendance Create fun text message games – Denver Botanical GardenText message event reminders Visitors see an ad and text in to learn more and even get a coupon

Reduced head-count Text message live question and answer Use mobile tours to supplement reduced staff hours for interpretation

How connect online and in person Smart phone applications Social media sites – use phone to connect

Reduced budgetText message donations -- “mobile giving”Sell cell phone audio tours Sell smart phone applications like iPhone appsSend people coupons via their phone (food, gift shop, membership)

5 mobile servicesCell phone audio toursText messagingMobile givingiPhone apps“Mobi” sites

Cell Blogging at New York Botanical Garden

# 2. Text MessagingText message games or scavenger hunts

#3. Mobile GivingVisitors send a text message to donate. The charge appears on their phone bill.

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2015 transitioning into a mobile world mpiRich Benjamin

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Developing the Right Audio for Your Institution: From Big Productions to the ...American Public Gardens Association

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Smartphones & Smart Charities - Mobile Giving Beyond Text-To-GiveArtez Interactive

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Guide by Cell Presentation on the Future of Mobile Technologyguidebycell

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Mobile technology allows museum visitors to gather information, have fun, and share their experience. Smartphones can be used to access audio tours, play interactive games, and share content on social media. The document outlines several mobile app examples that provide information, entertainment and ways to spend money at museums. It encourages museums to experiment with one or two mobile options and notes that smartphone usage provides instant statistics on visitor engagement.

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Smatphone presentmpho12

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Mobile applications (apps) have become integral to modern smartphones. Originally, phones only made calls and sent texts, but apps now allow phones to perform many tasks like learning, earning, and entertainment. Apps are computer programs that perform tasks, display media, facilitate communication, or provide services. Early apps included simple games, but as phones gained Internet access, apps provided more complex experiences. Today, major app platforms include Google Play for Android, the App Store for iOS, and the Windows Store. Popular app categories include games, social media, banking, shopping, and more. The future of mobile apps is bright, as smartphones and app usage continue to grow significantly worldwide.

Guide by Cell Presentation of the Future of Mobile Technologyguidebycell

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The document discusses the future of mobile technology and its applications for museums. It outlines how mobile has evolved from basic phones to smartphones with advanced capabilities. Mobiles can now be used for various functions like marketing, fundraising, interactive experiences, education and more. Examples mentioned include using texting for donations, games and information access. The future is predicted to have more augmented reality, social media integration, and voice commands. In conclusion, visitors increasingly use mobile devices at museums, so institutions should explore low-cost mobile options to engage audiences.

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Partnerships: Politics: Process - Building Your Gardens Vision with Community...American Public Gardens Association

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Partnerships: Politics: Process - Building Your Gardens Vision with Community...American Public Gardens Association

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Not Just Dots on a Map: How Geography Influences Real World Decisions Part 2American Public Gardens Association

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Not Just Dots on a Map: How Geography Influences Real World Decisions Part 3American Public Gardens Association

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Developing the Right Audio for Your Institution: From Big Productions to the Down and Dirty Asheim

1. Developing the Right Audio Tour – A “Mobile Perspective”June 2010Dave Asheim, President & FounderGuide by Cell

2. Why has mobile grown so fast?No maintenance

3. It’s very personalAnd probably # 1….There is a lot of $ to be made with mobile

4. Technology is hosted

5. Price of device

6. Price of coverage

7. Solves so many problemsWhat does “Mobile” really mean?Mobile used to mean a ten pound computerThen a laptopThen a notebookThen a cell phoneThen a web-enabled phone

8. Are these devices mobile?Heart monitorsBlood sugar monitorsPedometerGPSAmazon KindleMusic playersiPad

9. Almost everyone has a cell phone

10. 82% of Americans never leave home without their phone.

11. 33% of Americans likely own two phones

12. 26% of Americans check their email on their phone on a regular basis

13. 26% of American browse the internet on their mobile device regularlySo…….like it or not………Your visitors have a mobile phone

14. They are using their phone A LOT during their visit

15. And many want to use it to ………..Engage Connect Use social mediaHave funEntertain their kidsCheck out a web siteDonate to their favorite charity

16. For many visitors their phone is transforming into their computerIt is integrating into everything

17. A December news article interviewed teens“What do you want this holiday season?”Version 7 Microsoft PCNew Mac laptopAnswer: “NEITHER”They wanted a new & better phone

18. The new mobile is all about staying connectedConnected means –To friendsTo coworkers and classmatesTo familyTo teachers or supervisorsTo my favorite gardenTo the web

19. Americans are very connected to each other…but are they connected to your garden?

21. Describing the uses for mobile in a garden is like trying to summarize the benefits of the internet for a garden

22. Some Issues Gardens Face Attendance Reduced staffLower funding Keeping interpretation currentConnecting in person experience with the online oneAnswering visitor questions

23. Some examples of how mobile can touch upon these issuesAttendance Create fun text message games – Denver Botanical GardenText message event reminders Visitors see an ad and text in to learn more and even get a coupon

24. Reduced head-count Text message live question and answer Use mobile tours to supplement reduced staff hours for interpretation

25. How connect online and in person Smart phone applications Social media sites – use phone to connect

26. Reduced budgetText message donations -- “mobile giving”Sell cell phone audio tours Sell smart phone applications like iPhone appsSend people coupons via their phone (food, gift shop, membership)

27. 5 mobile servicesCell phone audio toursText messagingMobile givingiPhone apps“Mobi” sites

28. # 1. Cell phone audio tours

30. Audio Interpretation

40. Cell Blogging at New York Botanical Garden

41. # 2. Text MessagingText message games or scavenger hunts

42. Promotional Text Offers

43. Collect Visitor EmailLive Q & A

44. #3. Mobile GivingVisitors send a text message to donate. The charge appears on their phone bill.

45. 4. Smartphone Applications

47. Web-based Real Time Reporting

48. ISSUES TO CONSIDERNot everyone has a phone

49. Foreign visitors

50. Cell phone reception

51. Signage

52. Some gardens use handouts to avoid signs

53. Visitors use their minutes and/or texts

54. Most have plenty but still worth remembering

55. Requires a “champion” to pull this offThe Future?

56. FutureRFID tagsGPS & location basedQR codesApplication developmentiPadDroid, etc.Augmented reality

57. In summary mobile can:-Engage -Connect -Build Relationships-Create Brand Loyalty -Have fun!-Reduce ExpensesGenerate PR

58. Who is Guide by Cell?

59. A History of MobileStarted 5 years agoLargest mobile company serving parks and gardens in the worldOver 750 clientsMillions of data points telling us what mobile services are truly effective

60. www.guidebycell.comwww.givebycell.com(415) 297-6677dave@guidebycell.comwww.twitter.com/guidebycell

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Developing the Right Audio for Your Institution: From Big Productions to the Down and Dirty Asheim

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