Marketing and Visitor Services Mini Series: Art in the Garden - Creatively Drawing in Visitors with Seasonal Displays

Sep 1, 20102 likes385 views

Dow Gardens is a public garden in Midland, Michigan that exists to preserve the history and enhance the horticultural beauty of the Herbert H. and Grace A. Dow estate while sharing its educational and leisure value with visitors. It features seasonal displays, art installations, and hosts events like the Festival of the Senses to attract visitors whose numbers it tracks annually along with memberships sold.

Dow Gardens, Midland, Michigan Public Garden Public Garden Public Garden

Dow Gardens, a Public Garden Horticulture + Strong Horticultural Staff + Opportunities for the Visitor = A Public Garden

Dow Gardens, a Public Garden Dow Gardens exists to preserve the history, enhance the horticultural beauty and share the educational and leisure time value of the Herbert H. and Grace A. Dow estate.

Dow Gardens, a Public Garden Seasonal Displays

Art in the Gardens 2009 Featuring copper artwork by Jim Ardis

WinterGarden Glass 2010 Featuring artist Craig Mitchell Smith

Art in the Garden 2010 Featuring artist M. Guy Sabrie

St. Patrick's Day was established in 1762 and is associated with the color green, not originally blue. St. Patrick was a slave who later became a bishop and is the patron saint of Ireland, introducing Christianity and using the shamrock to explain the Holy Trinity, though it did not come to represent Ireland until the holiday popularized it. There are now more people of Irish descent living in the United States than in Ireland itself.

Mary Murtagh's Real Estate TipsMary Murtagh

��

Lake gardenKay Chong

��

ChandigarhAman Sarao

��

Proposal on recreational activity centerDiLip ChauDhary

��

The document proposes establishing a Sharda Recreational Activity Center (SRC) at Sharda University. The 50,000 square foot SRC would include facilities like a gymnasium, fitness areas, swimming pool, jogging track, and sports clubs. It is estimated to cost 10 million rupees. Establishing the SRC would benefit students by lowering stress, attracting more students to the university, and generating membership fee revenue.

Recreational spaceshushaam

��

This document discusses recreational spaces and the benefits of recreation. It defines recreation and describes different types of recreational spaces including formal/informal, active/passive, indoor/outdoor spaces as well as children's playgrounds and informal open spaces. The document outlines various recreational activities and discusses the positive health and community benefits of participation. It also covers issues around access, use of facilities, and factors to consider for community recreational spaces.

Monarchs, Maples, and MedicineAmerican Public Gardens Association

��

The document summarizes a discussion between experts in botany, child life, hospital education, and healing gardens about the benefits of gardening and nature for people in isolated settings. It includes the names and roles of the discussants, mentions isolation and hospital/healing settings, and notes they discussed using gardening and nature videos, newsletters, and websites to benefit people in isolated situations.

Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...American Public Gardens Association

��

Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...American Public Gardens Association

��

Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...American Public Gardens Association

��

Plants that can be used repeatedly in permanent garden collections are recommended for their durability and versatility. Certain flowers, shrubs, and trees will reliably come back year after year, providing long-lasting landscaping elements. Home gardeners seeking low-maintenance options that offer seasons of interest should consider so-called "workhorse" plants suited to rotation in permanent planted areas.

Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...American Public Gardens Association

��

Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...American Public Gardens Association

��

This document discusses strategies for maximizing the value and lifespan of plant purchases for botanical garden displays. It provides examples of plants that have been used for many years through techniques like overwintering, propagation, reuse in different displays, and incorporation into the permanent collection. These strategies allow plants to be used for 3-7 years on average, significantly reducing the annual cost per plant. The document advocates selecting hardy and long-lived plants that can flexibly serve indoor and outdoor displays over multiple seasons.

Varying Shades of Green: Selected Experience and Research on Green Roofs SimmonsAmerican Public Gardens Association

��

This document summarizes research on the performance of green roofs in subtropical climates. The research found that green roofs can provide greater thermal and hydrologic advantages in areas with extreme temperatures and variable rainfall compared to temperate regions where most research had focused. The study measured temperature profiles, water retention, plant response, and water quality on 6 types of green roofs and black and white roofs over 3 years. Results showed high variation in performance among plant species and roof types. Ongoing research is looking at plant establishment, survivorship, and weed control over time to develop optimal native plant mixes for green roofs.

Varying Shades of Green: Selected Experience and Research on Green Roofs Kris...American Public Gardens Association

��

The document discusses different types of green roof systems used at the Denver Botanic Gardens. It outlines extensive and intensive green roof systems, and describes specific intensive green roof retrofit and new construction projects at the Gardens, including the Western Green roof, Children's Garden green roof, and Welcome Pavilion tray system. Details are provided on the green roof systems, drainage systems, terraces, boardwalks, and irrigation used in these projects.

Varying Shades of Green: Selected Experience and Research on Green Roofs GarvueAmerican Public Gardens Association

��

Dena Rae Garvue conducted research and projects on green roofs at Bernheim Arboretum & Research Forest to identify plants suitable for green roofs and evaluate their performance. The research focused on measuring physical growth, aesthetic appeal, and environmental traits of different plant varieties. Bernheim also incorporated sustainable design strategies into their new Visitor Center, including a geothermal system, green roof, and use of local and recycled materials to reduce environmental impact.

Social Media and Marketing: Just Do It!American Public Gardens Association

��

The document discusses various organizations' use of social media for marketing purposes. It provides statistics on the number of fans, followers, and views organizations like the Desert Botanical Garden and Franklin Park Conservatory have gained through platforms like Facebook, Twitter, and YouTube. It also offers tips for growing social media audiences and converting followers into customers or members.

Marketing and Visitor Services Mini Series: Creating Visually Stunning Maps a...American Public Gardens Association

��

The document discusses creating visually appealing maps and interpretive materials in-house using Adobe Creative Suite software. It provides a case study of creating new materials for an arboretum, including a guide map. It then outlines a four step process to create the map: 1) Create a high resolution base layer from screenshots, 2) Outline the map layers in Illustrator, 3) Render the map by filling colors in Photoshop, and 4) Place items like trees onto the rendered map in Photoshop. Tools like pen tools, shape tools, and layering are utilized at each step to produce a professional quality map.

Marketing and Visitor Services Mini Series: Interpretive Docents - Throw Them...American Public Gardens Association

��

The document discusses changes made to the volunteer docent program at Longwood Gardens. It describes how the program was previously focused more on the volunteers' experience rather than interactions with guests. By providing uniforms, improved training including hands-on experiences in restricted areas, and building connections with staff, the new program led to volunteers becoming more integrated as part of the team and better able to interpret for guests throughout the gardens.

Marketing and Visitor Services Mini Series: The Three Most Important Words in...American Public Gardens Association

��

The document discusses testing direct marketing efforts to maximize fundraising returns. It recommends: 1) Testing variables like creative, offer, media, and timing to determine highest-performing approaches. 2) Benchmarking metrics like response rate, return on investment (ROI), and cost per dollar raised to assess effectiveness over time. 3) Focusing efforts on "big movers" like audience, offer, and incremental media that have largest impact on ROI.

Marketing and Visitor Services Mini Series: Bringing Horticulture Back to the...American Public Gardens Association

��

The document discusses using horticulturists to revitalize interest in public gardens and horticulture. It proposes having horticulturists give guided tours, write content for the website and social media, and create audio tours to educate visitors about plant collections and the work that goes into maintaining them. This approach could help connect the public to the horticultural field and enhance the visitor experience, but challenges include finding time for horticulturists to do this and developing engaging formats that keep up with changing gardens.

Getting the Most Out of Outdoor Event Spaces NewportAmerican Public Gardens Association

��

The document discusses using existing spaces and resources at botanical gardens for hosting events. It provides details about the Daniel Stowe Botanical Garden, which was founded in 1989 and has expanded over the years. The garden has a 50-year master plan to develop its 400 acres. The document discusses designing events, overcoming "institutional gravity" to use spaces differently, and providing a good guest experience through planning and partnerships. It emphasizes creatively using what the garden already has for hosting successful events.

Getting the Most Out of Outdoor Event Spaces MarshallAmerican Public Gardens Association

��

Outdoor event spaces have several advantages over indoor venues including being less expensive, more flexible, and able to generate revenue. When designing outdoor event spaces, key considerations include proximity to parking and support facilities, size requirements depending on the type of event, incorporating flexible configurations, providing shade and shelter options, orienting the space for optimal conditions, supplying necessary service and infrastructure, utilizing thoughtful planting, and including design elements to create memorable experiences.

Getting the Most Out of Outdoor Event Spaces DaleyAmerican Public Gardens Association

��

The document discusses strategies for maximizing earned income from outdoor event spaces. It recommends conducting an analysis of the current financial and spatial situation, market opportunities, and strengths/weaknesses. This should include an earned income study and analysis of annual space use by function and attendance patterns. The document states that earned income, such as from admission fees, memberships, program fees, food service and facility rentals, accounts for over one-third of total revenues and is growing. It advises planning and forecasting, diversifying income streams, utilizing multiple indoor and outdoor spaces to minimize conflicts, and providing special accommodations for events like weddings. Potential downsides include mission distortion, overuse of facilities and staff burnout.

Developing the Right Audio for Your Institution: From Big Productions to the ...American Public Gardens Association

��

The document discusses concepts for transferring audio tour technology between historic sites. It notes that the site includes 11 historic structures from different time periods spanning Colonial to 1902 and covers 88 acres with over 780,000 annual admissions. It provides tips for developing a successful audio tour program, including having consistent narration over many years of tours, allowing the technology to evolve over time, using verbs and benefits in marketing, and emphasizing that the cost of raising admission prices may be less than expected.

Developing the Right Audio for Your Institution: From Big Productions to the ...American Public Gardens Association

��

This document discusses how mobile devices have become integral tools that visitors use during trips to gardens and parks. It outlines several ways that gardens can engage visitors through their phones, including audio tours, text messaging for games/prompts, mobile donations, and smartphone apps. While not all visitors will have phones, embracing mobile can help gardens connect with patrons, boost attendance and loyalty, and reduce expenses through services like crowdfunding. The future of mobile may include technologies like RFID, location-aware features, and augmented reality to enhance the visitor experience.

Cultural Connections: Expanding Your BrandAmerican Public Gardens Association

��

The document discusses collaborations between cultural institutions and provides a framework for developing meaningful partnerships. It shares recent research on cultural marketing trends in Philadelphia and identifies obstacles and best practices for collaborations. The goals are to help institutions determine what types of collaborations further their missions and marketing objectives. Case studies and next steps are presented to illustrate how to evaluate and refine collaborations.

More Related Content

More from American Public Gardens Association (20)

Monarchs, Maples, and MedicineAmerican Public Gardens Association

��

Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...American Public Gardens Association

��

Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...American Public Gardens Association

��

Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...American Public Gardens Association

��

Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...American Public Gardens Association

��

Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...American Public Gardens Association

��

Varying Shades of Green: Selected Experience and Research on Green Roofs SimmonsAmerican Public Gardens Association

��

Varying Shades of Green: Selected Experience and Research on Green Roofs Kris...American Public Gardens Association

��

Varying Shades of Green: Selected Experience and Research on Green Roofs GarvueAmerican Public Gardens Association

��

Social Media and Marketing: Just Do It!American Public Gardens Association

��

Marketing and Visitor Services Mini Series: Creating Visually Stunning Maps a...American Public Gardens Association

��

Marketing and Visitor Services Mini Series: Interpretive Docents - Throw Them...American Public Gardens Association

��

Marketing and Visitor Services Mini Series: The Three Most Important Words in...American Public Gardens Association

��

Marketing and Visitor Services Mini Series: Bringing Horticulture Back to the...American Public Gardens Association

��

Getting the Most Out of Outdoor Event Spaces NewportAmerican Public Gardens Association

��

Getting the Most Out of Outdoor Event Spaces MarshallAmerican Public Gardens Association

��

Getting the Most Out of Outdoor Event Spaces DaleyAmerican Public Gardens Association

��

Developing the Right Audio for Your Institution: From Big Productions to the ...American Public Gardens Association

��

Developing the Right Audio for Your Institution: From Big Productions to the ...American Public Gardens Association

��

Cultural Connections: Expanding Your BrandAmerican Public Gardens Association

��

Monarchs, Maples, and MedicineAmerican Public Gardens Association

��

Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...American Public Gardens Association

��

Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...American Public Gardens Association

��

Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...American Public Gardens Association

��

Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...American Public Gardens Association

��

Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...American Public Gardens Association

��

Varying Shades of Green: Selected Experience and Research on Green Roofs SimmonsAmerican Public Gardens Association

��

Varying Shades of Green: Selected Experience and Research on Green Roofs Kris...American Public Gardens Association

��

Varying Shades of Green: Selected Experience and Research on Green Roofs GarvueAmerican Public Gardens Association

��

Social Media and Marketing: Just Do It!American Public Gardens Association

��

Marketing and Visitor Services Mini Series: Creating Visually Stunning Maps a...American Public Gardens Association

��

Marketing and Visitor Services Mini Series: Interpretive Docents - Throw Them...American Public Gardens Association

��

Marketing and Visitor Services Mini Series: The Three Most Important Words in...American Public Gardens Association

��

Marketing and Visitor Services Mini Series: Bringing Horticulture Back to the...American Public Gardens Association

��

Getting the Most Out of Outdoor Event Spaces NewportAmerican Public Gardens Association

��

Getting the Most Out of Outdoor Event Spaces MarshallAmerican Public Gardens Association

��

Getting the Most Out of Outdoor Event Spaces DaleyAmerican Public Gardens Association

��

Developing the Right Audio for Your Institution: From Big Productions to the ...American Public Gardens Association

��

Developing the Right Audio for Your Institution: From Big Productions to the ...American Public Gardens Association

��

Cultural Connections: Expanding Your BrandAmerican Public Gardens Association

��

Marketing and Visitor Services Mini Series: Art in the Garden - Creatively Drawing in Visitors with Seasonal Displays

1. Dow Gardens, Midland, Michigan Public Garden Public Garden Public Garden

2. Dow Gardens, a Public Garden

3. ��

4. ��

5. ��

6. ��

7. ��

8. ��

9. ��

10. ��

11. ��

12. Dow Gardens, a Public Garden Horticulture + Strong Horticultural Staff + Opportunities for the Visitor = A Public Garden

13. Dow Gardens, a Public Garden Dow Gardens exists to preserve the history, enhance the horticultural beauty and share the educational and leisure time value of the Herbert H. and Grace A. Dow estate.

14. ��

15. ��

16. ��

17. ��

18. ��

19. Dow Gardens, a Public Garden Seasonal Displays

20. Festival of the Senses

21. ��

22. ��

23. ��

24. ��

25. Art in the Gardens 2009 Featuring copper artwork by Jim Ardis