AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers

Sep 27, 20120 likes407 views

Ideas and examples for how membership organisations, associations and not-for-profits can optimise their digital channels to deliver digital communications and experiences across the member lifecycle.

AuSAE Leadership Symposium 2012

Membership Organisations
Big challenges – Digital answers?

Meaningful ideas, intelligently delivered

Download the free
membership report from

www.precedent.au.com/our-reports

Meaningful ideas, intelligently delivered

Meaningful ideas, intelligently delivered

The poor old user

Meaningful ideas, intelligently delivered

$300 million

Meaningful ideas, intelligently delivered

Our research

Meaningful ideas, intelligently delivered

The challenges

Meaningful ideas, intelligently delivered

The curve of digital engagement

Meaningful ideas, intelligently delivered

A more permeable approach to membership

Communicating the value of membership

Meaningful ideas, intelligently delivered

Communicating the value of membership

Meaningful ideas, intelligently delivered

Providing added value online

BMA Fifty-fifth Annual Meeting, Dublin, 1887

Meaningful ideas, intelligently delivered

Considerations

• Open the gates – start flirting!

• Demonstrate the value of your offering before
needing a commitment

• Build the relationship over time

• Think about additional services you can offer your
members purely online that will add real value

• Empower subject matter experts

Communicating the value of membership

Meaningful ideas, intelligently delivered

Our most valued asset – the magazine

Meaningful ideas, intelligently delivered

Considerations

• Think beyond a magazine – and PDFs, and emails…
• Deliver a mix of relevant, personalised content and
overall messages
• Enable your members to choose how they consume
your articles
• Empower experts to curate content on your behalf
• Combine print and digital to bolster your online
ecosystem
Our most valued asset – the magazine

Meaningful ideas, intelligently delivered

75% of Australian
smart phone
owners browse the
web
Source: Our Mobile Planet

Meaningful ideas, intelligently delivered

23% of Australian
users would rather
give up TV than
their smartphone
Source: Our Mobile Planet

Meaningful ideas, intelligently delivered

Mobile is here now

Meaningful ideas, intelligently delivered

Apps for specific objectives

Mobile is here now

Meaningful ideas, intelligently delivered

Apps for specific objectives

Meaningful ideas, intelligently delivered

Think mobile first?

Mobile is here now

Meaningful ideas, intelligently delivered

Considerations

• Know your audience!

• Consider scenarios and motivations on mobile –
use your personas!

• There is a time and a place for mobile apps – but
they are not a magic bullet

• Designing for mobile should be an integral part of
future development

Mobile is here now

Meaningful ideas, intelligently delivered

A strategic roadmap

Meaningful ideas, intelligently delivered

Think big

Start small
Act quickly

Meaningful ideas, intelligently delivered

About us
A communications consultancy
specialising in delivering
creative solutions for a digital
world.

• 80 experts
• 5 sectors
• 5 locations
• 22 years

Meaningful ideas, intelligently delivered

www.precedent.au.com

Dan Baker 08 6210 3116
dan.baker@precedent.au.com

George Evans 03 9008 5936
george.evans@precedent.au.com

Meaningful ideas, intelligently delivered

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Employee Voice has completed phase 1 and allows organizations worldwide to share ideas internally. Phase 2, Global Idea Share, will allow proven, successfully implemented ideas to be easily shared among organizations globally. This will leverage Employee Voice's technique of crowdsourcing ideas within an organization and enable sharing ideas that have been proven successful. The process involves employees suggesting ideas, donating successful ideas to an idea store, other organizations importing relevant ideas to evaluate, and donating their own successes. This expands innovation and problem solving by allowing more people worldwide to work on improving life.

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AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers

1. AuSAE Leadership Symposium 2012 Membership Organisations Big challenges – Digital answers? Meaningful ideas, intelligently delivered

2. Download the free membership report from www.precedent.au.com/our-reports Meaningful ideas, intelligently delivered

3. Meaningful ideas, intelligently delivered

4. The poor old user Meaningful ideas, intelligently delivered

5. Meaningful ideas, intelligently delivered

6. $300 million Meaningful ideas, intelligently delivered

7. Our research Meaningful ideas, intelligently delivered

8. + Meaningful ideas, intelligently delivered

9. The challenges Meaningful ideas, intelligently delivered

10. The challenges Meaningful ideas, intelligently delivered

11. The curve of digital engagement Meaningful ideas, intelligently delivered

12. Meaningful ideas, intelligently delivered

13. Meaningful ideas, intelligently delivered

14. A more permeable approach to membership Communicating the value of membership Meaningful ideas, intelligently delivered

15. A more permeable approach to membership Communicating the value of membership Meaningful ideas, intelligently delivered

16. A more permeable approach to membership Communicating the value of membership Meaningful ideas, intelligently delivered

17. A more permeable approach to membership Communicating the value of membership Meaningful ideas, intelligently delivered

18. Communicating the value of membership Meaningful ideas, intelligently delivered

19. Communicating the value of membership Meaningful ideas, intelligently delivered

20. Meaningful ideas, intelligently delivered

21. Providing added value online BMA Fifty-fifth Annual Meeting, Dublin, 1887 Meaningful ideas, intelligently delivered

22. Meaningful ideas, intelligently delivered

23. Meaningful ideas, intelligently delivered

24. Considerations • Open the gates – start flirting! • Demonstrate the value of your offering before needing a commitment • Build the relationship over time • Think about additional services you can offer your members purely online that will add real value • Empower subject matter experts Communicating the value of membership Meaningful ideas, intelligently delivered

25. Meaningful ideas, intelligently delivered

26. Our most valued asset – the magazine Meaningful ideas, intelligently delivered

27. Our most valued asset – the magazine Meaningful ideas, intelligently delivered

28. Meaningful ideas, intelligently delivered

29. Our most valued asset – the magazine Meaningful ideas, intelligently delivered

30. Our most valued asset – the magazine Meaningful ideas, intelligently delivered

31. Our most valued asset – the magazine Meaningful ideas, intelligently delivered

32. Our most valued asset – the magazine Meaningful ideas, intelligently delivered

33. Our most valued asset – the magazine Meaningful ideas, intelligently delivered

34. Our most valued asset – the magazine Meaningful ideas, intelligently delivered

35. Our most valued asset – the magazine Meaningful ideas, intelligently delivered

36. Our most valued asset – the magazine Meaningful ideas, intelligently delivered

37. Considerations • Think beyond a magazine – and PDFs, and emails… • Deliver a mix of relevant, personalised content and overall messages • Enable your members to choose how they consume your articles • Empower experts to curate content on your behalf • Combine print and digital to bolster your online ecosystem Our most valued asset – the magazine Meaningful ideas, intelligently delivered

38. Meaningful ideas, intelligently delivered

39. Meaningful ideas, intelligently delivered

40. 75% of Australian smart phone owners browse the web Source: Our Mobile Planet Meaningful ideas, intelligently delivered

41. 23% of Australian users would rather give up TV than their smartphone Source: Our Mobile Planet Meaningful ideas, intelligently delivered

42. Mobile is here now Meaningful ideas, intelligently delivered

43. Meaningful ideas, intelligently delivered

44. Meaningful ideas, intelligently delivered

45. Meaningful ideas, intelligently delivered

46. Meaningful ideas, intelligently delivered

47. Mobile is here now Meaningful ideas, intelligently delivered

48. Mobile is here now Meaningful ideas, intelligently delivered

49. Apps for specific objectives Mobile is here now Meaningful ideas, intelligently delivered

50. Apps for specific objectives Meaningful ideas, intelligently delivered

51. Meaningful ideas, intelligently delivered

52. Think mobile first? Mobile is here now Meaningful ideas, intelligently delivered

53. Considerations • Know your audience! • Consider scenarios and motivations on mobile – use your personas! • There is a time and a place for mobile apps – but they are not a magic bullet • Designing for mobile should be an integral part of future development Mobile is here now Meaningful ideas, intelligently delivered

54. A strategic roadmap Meaningful ideas, intelligently delivered

55. A strategic roadmap Coordinated strategies Brand expression Meaningful ideas, intelligently delivered

56. Meaningful ideas, intelligently delivered

57. Meaningful ideas, intelligently delivered

58. Meaningful ideas, intelligently delivered

59. Think big Start small Act quickly Meaningful ideas, intelligently delivered

60. About us A communications consultancy specialising in delivering creative solutions for a digital world. • 80 experts • 5 sectors • 5 locations • 22 years Meaningful ideas, intelligently delivered

61. Meaningful ideas, intelligently delivered

62. Meaningful ideas, intelligently delivered

63. www.precedent.au.com Dan Baker 08 6210 3116 dan.baker@precedent.au.com George Evans 03 9008 5936 george.evans@precedent.au.com Meaningful ideas, intelligently delivered

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AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers

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