Baskin-Robbins Planogram
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This document provides instructions for a Baskin-Robbins store promotion running from September 12 to December 28, 2008 for BOGO 1/2 Off cakes and holiday cakes. Store staff are instructed to remove all previous promotional materials and replace them with the new BOGO and holiday cake elements. The document describes the various interior, exterior, menu board, and window/door promotional elements to display and when to display seasonal elements like Halloween and Thanksgiving cake cards.
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Baskin-Robbins Planogram
- 1. September 12 POP Planogram - new concept combo STORES BOGO 遜 Off & Holiday Cakes begins! BOGO 遜 Off & Holiday Cakes Remove all previous POP elements and replace with september 12 - december 28, 2008 BOGO 遜 Off & Holiday Cakes POP. PERMANENT ELEMENTS wh at s in your ki t (PO P element s will va ry by st or e ) In t e r i or E LE M ENTS Cake Cards Wall Posters Display 10/1-10/31 Display 10/1-10/31 Display 11/1-11/27 Display 11/28-12/28 Dipping Cabinet Topper Beverage Merchandiser Card Menu Board Promo Poster Display 11/1-11/27 Display 11/28-12/28 Dipping Cabinet Decal The following elements will remain on display during this promotion. Dipping Cabinet Decal Cake Recipe & Photoflip Cards Upright Freezer Decals wh at s in your ki t (PO P element s will va ry by st or e ) Drive-Thru Mini Extender Panel E XTERIOR E LE M ENTS Drive-Thru Extender Panel Window Posters Display 10/1-10/31 Display 11/1-11/27 Door/Window Decals Birthday Club Display Display 11/28-12/28 For missing POP elements, call Baskin-Robbins速 Fulfillment Center at 1.800.321.4431. The contents of this POP kit were packaged based on telemarketing information for your store. To update this information, please call NMA Marketing at 1.800.933.0644. BR-1008.90 24268BSK_90_Planogram_NewConceptComboSS.indd 1 7/11/08 1:28:12 PM 24268BSK Planogram-New Concept Combo-Soft Serve BR-1008.90 Page 1 of 4 16.75" x 10.75" 17 x 11 17.25 x 11.25 4/4 100
- 2. bogo 遜 Off & Holiday Cakes m enu boards and wall posters Bogo 遜 Off & Holiday Cakes |September 12 DECEMBER 28, 2008 POP Planogram September 12 BOGO 遜 Off & Holiday Cakes begins! Remove all previous POP elements. Menu Board Promo Poster | sku#: BR-1008.10 Small Poster | sku#: BR-1008.06 See Notes Section Keep BOGO 遜 Off & Holiday Cakes POP up thru December 28, 2008 Small Poster | sku#: BR-1008.07 See Notes Section NOTES: WALL POSTERS Sept. 12-30 Display the BOGO 遜 Off Shakes & Blasts wall poster in all stores. If space permits, also display the 31属 Below and Quarts wall posters in that order of priority. Oct. 1- Dec. 28 Display the BOGO 遜 Off Shakes & Blasts wall poster in all stores. If space permits, also display the appropriate Cakes and 31属 Below wall posters in that order of priority. 24268BSK_90_Planogram_NewConceptComboSS.indd 2 7/11/08 1:28:18 PM 24268BSK Planogram-New Concept Combo-Soft Serve BR-1008.90 Page 2 of 4 16.75" x 10.75" 17 x 11 17.25 x 11.25 4/4 100
- 3. Upr ig h t f r e e ze r Bogo 遜 Off & Holiday Cakes |September 12 DECEMBER 28, 2008 Upright Freezer Decal | sku#: BR-1008.25 See Notes Section Upright Freezer Decal | sku#: BR-1008.26 See Notes Section Upright Freezer Decal | sku#: BR-1008.24 See Notes Section bogo 遜 Off & Holiday Cakes POP Planogram September 12 BOGO 遜 Off & Holiday Cakes begins! Remove all previous POP elements. NOTES: UPRIGHT FREEZER DECALS 2-Door Upright Freezers Display the Quarts and Fudge Crunch Cake upright freezer decals. 1-Door Upright Freezers Display the Quarts upright freezer decal. d ipping c ab ine t Beverage Merchandiser Card | sku#: BR-1008.20 Dipping Cabinet Topper | sku#: BR-1008.19 Keep BOGO 遜 Off & Holiday Cakes POP up thru December 28, 2008 NOTE: Display the Halloween, Thanksgiving and Holiday Cakes cake cards on the designated dates. Dipping Cabinet Decal | sku#: BR-1008.45 24268BSK_90_Planogram_NewConceptComboSS.indd 3 7/11/08 1:28:25 PM 24268BSK Planogram-New Concept Combo-Soft Serve BR-1008.90 Page 3 of 4 16.75" x 10.75" 17 x 11 17.25 x 11.25 4/4 100
- 4. bogo 遜 Off & Holiday Cakes dri ve-Thru menu boardS Bogo 遜 Off & Holiday Cakes |September 12 DECEMBER 28, 2008 Standard Combo Drive-Thru Menu Board POP Planogram NGSS Combo Drive-Thru Menu Board Drive-Thru Extender Panel | sku#: BR-1008.29 READY, SET, GO! 6-7 days before promotion Review POP materials and post meeting notice by time clock. Call fulfillment center and /or DCP if you need anything. September 12 BOGO 遜 Off & Holiday Cakes begins! Remove all previous POP elements. Dunkin Donuts Translites 4 -5 days before promotion Develop team meeting agenda and managers script. Program POS. 3-4 days before promotion Conduct team meeting, complete product preparation training and POS practice. 1-2 days before promotion Focus training on suggestive selling techniques and product sampling. Take down old POP and put up new POP at end of day. Day promotion starts Start promotion ready to go as soon as you open. Reinforce sampling and suggestive selling! Door and Wi ndow posters Large Poster | sku#: BR-1008.01 Small Poster | sku#: BR-1008.06 See Notes Section Keep BOGO 遜 Off & Holiday Cakes POP up thru December 28, 2008 NOTES: WINDOW POSTERS Sept. 12-30 Large Poster | sku#: BR-1008.02 Small Poster | sku#: BR-1008.07 See Notes Section Door/Window Decals sku#: Varies by Market/Store Display the BOGO 遜 Off Shakes & Blasts window poster in all stores. If space permits, also display the 31属 Below and Quarts window posters in that order of priority. Oct. 1- Dec. 28 Large Poster | sku#: BR-1008.46 Small Poster | sku#: BR-1008.08 See Notes Section Display the BOGO 遜 Off Shakes & Blasts window poster in all stores. If space permits, also display the appropriate Cakes and 31属 Below window posters in that order of priority. 24268BSK_90_Planogram_NewConceptComboSS.indd 4 7/11/08 1:28:32 PM 24268BSK Planogram-New Concept Combo-Soft Serve BR-1008.90 Page 4 of 4 16.75" x 10.75" 17 x 11 17.25 x 11.25 4/4 100