BBCON 2012 - Maximize Your School's Website & Leverage Database Integration with Online Campus Community
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This document outlines a presentation about maximizing a school's website by leveraging database integration with an online campus community system. It discusses using the system to improve processes like reenrollment, directories, class pages and content for websites. Specific topics covered include using the system for email marketing, unformatted text/code snippets, reenrollment workflow, directories, suggested content types, A/B testing content and optimizing the site for mobile access. The presentation is intended to provide schools with information on how an online community system can enhance their online presence and operations.
![PART 2: UNFORMATTED TEXT
<script type="text/javascript">// <![CDATA[
var words={
'Jaime Lassman':'Head of School'
}
var regs=[];
for(arg in words){regs[regs.length]=new RegExp(arg,'g')}
window.onload=function replaceText(){
var tags=document.getElementsByTagName('body')[0].getElementsByTagName('*');
var i=0,t;
while(t=tags[i++]){
if(t.childNodes[0]){
var j=0, c;
while(c=t.childNodes[j++]){
if(c.nodeType==3){
var k=0;
for(arg in words){
c.nodeValue=c.nodeValue.replace(regs[k],words[arg]);
k++;
}
}
}
}
}
}
// ]]></script>
Examples:
Nickname - First Name
Jaime Lassman - Head of School
All Day - ""
Donation - Buy Now](https://image.slidesharecdn.com/10004070-bbcon2012presentation-maximizeyourschoolswebsite-140226154633-phpapp01/85/BBCON-2012-Maximize-Your-School-s-Website-Leverage-Database-Integration-with-Online-Campus-Community-28-320.jpg)
![Virtual classrooms research[1]](https://cdn.slidesharecdn.com/ss_thumbnails/virtualclassroomsresearch1-101111184200-phpapp02-thumbnail.jpg?width=560&fit=bounds)
![Virtual classrooms research[1]](https://cdn.slidesharecdn.com/ss_thumbnails/virtualclassroomsresearch1-101111184450-phpapp01-thumbnail.jpg?width=560&fit=bounds)
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BBCON 2012 - Maximize Your School's Website & Leverage Database Integration with Online Campus Community
- 1. Maximize Your School's Website & Leverage Database Integration with Online Campus Community PRESENTED BY RACHEL WELSH - THE SHIPLEY SCHOOL JAIME LASSMAN - THE LEXINGTON SCHOOL EMILIE THOMSON - BLACKBAUD
- 2. TOPICS 1. 2. 3. 4. 5. 6. 7. 8. Email Unformatted Text Reenrollment Directories - Class Lists Suggested Content Content Comparison Class Pages Mobile http://www.shipleyschool.org/bbcon
- 3. PART 1: THE WHAT AND THE WHY
- 5. PART 1: UNFORMATTED TEXT
- 6. PART 1: UNFORMATTED TEXT
- 7. PART 1: UNFORMATTED TEXT Examples: 際際滷show Pro/SmugMug Vimeo/YouTube 際際滷share Scribd, Issuu, Calameo Google Maps Google Calendars Facebook Twitter Earth Cam Pinterest (coming 2012) https://www.blackbaud.com/bbis/code.aspx
- 8. PART 1: UNFORMATTED TEXT
- 9. PART 1: UNFORMATTED TEXT
- 10. PART 1: UNFORMATTED TEXT
- 11. PART 1: REENROLLMENT Take an offline process online Shorten return time Decrease costs Dynamically pull data into EE Limit manual entry by Shipley Query data
- 13. PART 1: REENROLLMENT Definition of Enrollment: Contract signed by one parent, deposit paid Goal: A enrollment process that is easy for families to complete and efficient for colleagues to manage. Pro: parents use existing logins, no need to manage additional accounts Con: attributes, attributes, attributes ReEnrollment ... not EnRollment! Process o Define enrollment o Define a timeline https://docs.google.com/document/d/1CeaXU5OcHj1aW0eXm z77pxkL2uKAItrx1S5kznmfAwE/edit
- 15. PART 1: SUGGESTED CONTENT
- 16. PART 1: CONTENT COMPARISON Which of these is more likely to generate clicks? I can tell you.
- 17. PART 1: CLASS PAGES Put text, bullets, etc, here
- 18. PART 1: MOBILE
- 19. PART 1: MOBILE
- 20. PART 2: THE HOW
- 21. PART 2: EMAIL Lists Shipley has 83 Total http://www.shipleyschool.org/cms/listg allery If you're going to email them more than once, create a list! Data Sources Constituents Applicants Education Edge Persons Faculty Individuals Students NetCommunity Users Imported Lists User Defined
- 22. PART 2: EMAIL
- 23. PART 2: EMAIL
- 24. PART 1: UNFORMATTED TEXT <!-- Standard iPhone --> <link rel="apple-touch-icon" sizes="57x57" href="image/white-appletouch-icon/apple-touch-icon-57.png" /> <!-- Retina iPhone --> <link rel="apple-touch-icon" sizes="114x114" href="image/whiteapple-touch-icon/apple-touch-iconiphone4.png" /> <!-- Standard iPad --> <link rel="apple-touch-icon" sizes="72x72" href="image/white-appletouch-icon/apple-touch-icon-72.png" /> <!-- Retina iPad --> <link rel="apple-touch-icon" sizes="144x144" href="image/whiteapple-touch-icon/apple-touch-iconipad.png" />
- 25. PART 2: UNFORMATTED TEXT Javascript: scripting language that guides the interaction of the user with the webpage Examples of JavaScript uses: Accordion-style menus Hiding text on a part Moving sections around within a part
- 26. PART 1: UNFORMATTED TEXT <style type ="text/css"> #PC10347_ReturnToFormListFr omConfirmationBtnDiv{ display: none; } </style>
- 27. PART 2: UNFORMATTED TEXT
- 28. PART 2: UNFORMATTED TEXT <script type="text/javascript">// <![CDATA[ var words={ 'Jaime Lassman':'Head of School' } var regs=[]; for(arg in words){regs[regs.length]=new RegExp(arg,'g')} window.onload=function replaceText(){ var tags=document.getElementsByTagName('body')[0].getElementsByTagName('*'); var i=0,t; while(t=tags[i++]){ if(t.childNodes[0]){ var j=0, c; while(c=t.childNodes[j++]){ if(c.nodeType==3){ var k=0; for(arg in words){ c.nodeValue=c.nodeValue.replace(regs[k],words[arg]); k++; } } } } } } // ]]></script> Examples: Nickname - First Name Jaime Lassman - Head of School All Day - "" Donation - Buy Now
- 29. PART 2: REENROLLMENT Basic Contract Process (Recommended) Create contract off-line Word or other program. Include formatting Double, triple, and quadruple check that the contract is FINAL before moving it to BBNC Copy contract to Dreamweaver or other Web design program, keeping formatting Create ReEnrollment form in BBNC Copy HTML from contract to enrollment form text boxes
- 32. PART 2: REENROLLMENT What we did well that we should do again: 1. Group project with defined members and regularly scheduled meetings 2. Tested the usability by relating each team member to a student 3. Tested the usability of the process by asking three colleagues outside of the team to test the form with a team member watching and documenting questions. 4. Completing the contract flow chart 5. Very complete FAQs 6. Optional survey 7. Log call/emails a. Track trends, expand FAQs 8. Send emails through BBNC to take advantage of tracking and reporting 9. Set-up and followed a P&P for adding and removing holds 10. Documentation to prevent I thought we were going to .
- 33. PART 2: REENROLLMENT Unintended consequences (good or bad) 1. Parents updated profiles while logged into the site 2. Even though there were certain elements of the reenrollment process that did not change, going to an online system make parents review all materials with a critical eye, i.e. financial aid awards after contract is signed. 3. Parents paying tuition bills earlier 4. Parents paying deposit from email link without completing enrollment form. 5. Parents completing online application instead of online enrollment If we had only known ... 1. In BBNC 6.41 rules can only apply to check boxes and cannot be conditional 2. Hold codes cant be queried on from a parent record so they must be attributes 3. In BBNC 6.41 changing the setting of the user can/cant delete a form in progress resets who the system to think that no parent/guardian has completed the form 4. The ReEnrollment form allows access to very little record data - get ready for attributes
- 34. PART 2: REENROLLMENT Challenges with no solution 1. BBNC is only a ReEnrollment form, not an Enrollment form for new families a. told families they will get a contract from Admissions 2. Only one parent should complete the form a. told families to decide who will complete process Challenges solved with a workaround: 1. By not sending paper that had to be returned it meant that getting payment from those paying via check would be that much more challenging. We therefore decided to bill everyone. 2. Instead of check boxes with rules merged payment plan and method into one attribute drop-down a. **BBNC 6.45 updated rule functionality 3. ReEnrollment form cant draw and AO or RO data. Added RO attributes to pre-populate the following on the contact: a. Grade for next year b. Tuition for next year c. Deposit amount due
- 35. PART 2: REENROLLMENT What we should have done differently: 1. Separated content creation from content proofing/review 2. Started the project in July :) Planning for 2013-2014 1. Determine language of contract in December 2. Team review of process in Mid-February
- 36. PART 2: DIRECTORIES What works in EE What works in RE
- 37. PART 2: DIRECTORIES What works in EE Photos (only in Directory Part) Clickable Email Address (only in Profile Display Part) What works in RE Photos (only in Profile Display Part) Clickable Email Address
- 39. PART 2: SUGGESTED CONTENT
- 40. PART 2: SUGGESTED CONTENT
- 41. PART 2: CONTENT COMPARISON
- 42. PART 2: CONTENT COMPARISON
- 43. PART 2: CLASS PAGES
- 44. PART 2: CLASS PAGES
- 45. PART 2: MOBILE
- 47. #BBCON TWEET YOUR TRACK: #bbk12