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Editor's Notes

• #3: a social entrepreneur not only develops a business, but also seeks to change the system that he/she is engaging in. They seek to change the dysfunctional system and confront social, environmental, and government problems in new ways. In doing so, they do not change the rules of the game. Social entrepreneurs change the game itself.
• #4: Rules that are currently adding to, or allowing inequity or the issue you are trying to address to increase should not be followed. Creating a new system is in order. They propose doing so by using the values of:] Certification: Assurance processes lead to acceptable conditions for producers and high standards for consumers and investors. TransFair USA has incorporated certification into business and created a paradigm shift in how coffee is bought and sold. It resulted in higher profits for farmers, development of long-term business relationships, and increased customer satisfaction. Fair trade now means higher quality to consumers.
• #5: Transparency: Power implies privilege. In order to ensure that the power is being used for equitable progress, it needs to be transparent. Information is key in the battle against corruption. As globalization increases, with focused nexuses of power, institutions need to be re-wired for transparency.
• #6: Accountability: Social auditing and organizational accountability increase consumer confidence. NGO have begun to develop codes of conduct, and this is groundbreaking. Accountability may seem like a burden, but it is an opportunity for advancement and adds a social moral value code to conducting global business.
• #7: Certification: Assurance processes lead to acceptable conditions for producers and high standards for consumers and investors. TransFair USA has incorporated certification into business and created a paradigm shift in how coffee is bought and sold. It resulted in higher profits for farmers, development of long-term business relationships, and increased customer satisfaction. Fair trade now means higher quality to consumers.
• #8: Some of the areas that social entrepreneurs like Richard Sander and Tessa Tennant have engaged with this values can be seen in land reform and emission trading. They have illustrated that legal foundations and trading mechanisms that are open, transparent, and strategic are profitable. Investing in clean technologies is encouraged by making a price to pollute. Additionally, they have made collective global requests and registries that consumers can see. They have given companies the chance to be held accountable and transparent to consumers. This leads to higher consumer satisfaction, because the consumer believes that they are making a positive social difference.
• #9: This is a market for blended value, in fact value is non-divisable, when investment is made in social good, it increases overall profit if it is transparent. Instead of a proliferation of silos in activism, government, and business and investment, they should be combined into social entrepreneurship to create the best socially-minded business models. The key to a social entrepreneurship model is finding a funding structure that does not take resources away from the organization¡¯s social impact. Profits must be converted to meaningful social impact in a cost effective way, and when they are not valuable resources have been wasted. ¡°Social Entrepreneurs implement innovative programs, organizational structures, or resource strategies that increase their chances of achieving deep, broad, lasting, and cost-effective social impact.¡±More effective in serving social needs+ leveraging social assets= better financial model