We have a company completely dedicated to develop technologies around iBeacon / this is a generic app we developed along with a CMS to manage any kind of beacon in the market.
This marketing plan is for an Android app called EasyEdit that allows users to quickly cut or merge audio and video files. It aims to target students aged 16-30 who need such an app for school projects. The app allows two cutting methods not found in competitors. It will be promoted through social media and distributed via the Google Play store. Both free and premium versions will be offered with additional cutting features in the premium version. The goal is to increase revenue and customer value by the end of 2018 through this new app.
Final project for IIML Intenship - Marketing Plan For BookBoy APPAmol Singh
油
The document provides a marketing plan for a book exchange app called BookBoy. It aims to create an easy platform for students to buy, sell, and lend books. The plan details targeting students and exam preparation markets to reach 1000+ active users and 100+ vendors in the first year. It describes the app structure and features for profiles, searches, deals and payments. Revenue strategies include charging vendors and premium services while partnering with schools, festivals and e-wallet companies for visibility and transactions.
This document outlines a business plan for a fashion app that will keep users updated on the latest trends. The app will allow users to try clothing and accessories in 3D view before purchasing affordable options. The initial goal is to gain 30,000 subscribers within 9-12 months with a 2-5% conversion from free to paid users. Revenue will come from premium subscriptions of Rs. 60/month and ads shown in the app. The target market is India's 300 million smartphone users, focusing initially on young people interested in following celebrity styles.
This presentation shows the marketing plan of my proposed app idea "Dr Droid", the ppt deals with the basic app idea, how it can be marketed without spending much money and many other things.
The document proposes a new fitness app for Android that allows users to customize workouts based on the time available. It sees opportunity in the untapped fitness market and increasing focus on health. The app will offer free and paid versions, with the paid app providing more personalized training and tools like a calorie calculator. It will target beginners and those with time constraints, positioning itself as more motivating than competitors like 7-Minute Workout. Revenue will come from ads in the free app and purchases of the paid app.
This document summarizes a marketing plan for an Android career guidance app called "Avoca". The app will provide free career advice and suggestions to users based on their interests and qualifications. The plan's goals are to get 3,000 subscribers within 3 months, with a 2-3% conversion rate from free to paid users. Revenue will come from ads shown to free users and premium subscriptions. The target market is Android users aged 17-35 who are unsure of their career path. The plan outlines promotional strategies through social media, schools, and seminars to popularize the app and drive subscriptions.
KnowYoType is a new Android app that recommends the best apps for a user based on their profile rather than what others like. The app aims to help people find apps suited to their needs, hobbies and profession among the many available. It will launch with free and premium versions. The marketing strategy is to promote the free version widely to achieve 300,000 downloads in the first year and convert 20% of free users to the premium version. Tactics include games to determine a user's profile and providing accurate, fast app recommendations in attractive graphs. The premium version offers additional features for a subscription fee.
Mobile app messaging with iBeacon Technology - proximity marketing by Dave Ro...David Rozek
油
Our Smart Messaging Platforms combined with beacon technology and your customers smartphone drive your message where the customer is at, when they need it.
This slide show provides step by step instructions for how to use the GemTot iBeacon Demo App. It is for use by PassKit Partner.
At the end of the demo, the audience will be able to:
1. Describe the main benefits of iBeacon technology.
2. Understand why the distance measured is not precise.
3. Articulate how differentiated proximity services can be delivered using iBeacon ranges.
4. Identify opportunities to use Passbook passes and iBeacon technology to drive traffic and loyalty.
Businesses use PassKit to integrate technologies like Apple's iBeacon and Passbook, to create unique and remarkable experiences for their customers today.
PassKit connects the physical world to the digital world by enabling information, experiences or tokens of value that are relevant to a person's location, preferences and/or behaviours to be pushed to the smartphone. Businesses use PassKit to integrate technologies like Apple's iBeacon and Passbook, to create unique and remarkable experiences for their customers today.
As smartphone and micro-location technology continue to evolve, PassKit remains on the cutting edge, ensuring these innovations are instantly accessible to everyone. Founded in June 2012 and headquartered in Hong Kong, PassKit is already being used by thousands of pioneering companies worldwide.
For more information visit http://passkit.com
To become a PassKit Partner visit: http://passkit.com/partner-reseller-c...
To buy beacons visit http://passkit.com/buy-ibeacon/
This document discusses how iBeacon and proximity marketing technologies can transform in-store marketing. It provides an overview of iBeacon and how it works by sending targeted messages to customers' phones as they pass beacons placed throughout a store. Examples are given of how some retailers and brands are already leveraging iBeacon. The document also briefly discusses alternative proximity technologies and opportunities for measuring in-store customer behavior.
iBeacon, BLE and The Future of Engagement: Dsrupted ConferenceDoug Thompson
油
Bluetooth LE beacons will do more than transform retail. They'll change the way we think about designing experiences and how we provide value to our customers and communities.
This overview of beacons was first presented at the Dsrupted Conference September 17, 2014.
http://www.dsrupted.com/about/agenda/
This document provides an overview of a webinar on using iBeacon technology for retail marketing. The webinar discusses how location-based mobile marketing can enhance customer engagement and influence purchasing decisions. It also shares examples of how retailers like Alex and Ani are using beacons in innovative ways to improve the in-store shopping experience. Recommendations include starting to build the digital store foundation to support beacon initiatives, partnering with experienced vendors to reduce complexity, aligning internal stakeholders, and addressing privacy concerns to overcome adoption barriers.
At space150, we work at the intersection of physical and digital; connecting the touchpoints of a brand's experience, from its physical presence to online channels. A popular technology in this space right now is Apple's iBeacon. As we've started several iBeacon projects with our partners and potential partners, weve done our research, created a simple way to think about iBeacon, and wanted to share it.
Webinar is conducted by Marcin Kasz, Beacon Ambassador at Kontakt.io and Ryan Bobillo, Relationship Developer at Howler. During the webinar you will learn: - How do beacons transform retail engagement? dive into hard metrics - How to put your ideas into practice with beacon hardware? How to manage large beacon deployments? learn from others experience - Get inspired by extraordinary retail use cases! and much more...
Revisit the Strategies to Make Money with Free Apps.pdfTechugo
油
In today's world, the use of mobile devices has become a daily routine for many people. With the increase in demand for mobile apps, there are numerous opportunities to make money with free apps. However, it is crucial to revisit your strategies and ensure that you are following the right approach. This may involve incorporating ads, subscriptions, or offering in-app purchases. With the right tactics, you can effectively monetize your free app and generate a steady stream of revenue.
This document provides a marketing plan for an Android app called Shopper's Stop that allows users to compare products and prices across multiple e-commerce websites. It discusses how online shopping has evolved from browsing in physical stores to spending hours searching online. The app aims to simplify this process by allowing one-stop searching and comparisons. The plan outlines the app's features, pricing options, goals, competitors, and strategy for distribution, communication, and implementation.
This app allows users to review products and see other reviews to help with online shopping decisions. Users can add reviews, rate reviews as useful, and create wishlists. The app aims to help users avoid regretted purchases by providing product details, screenshots, videos and reviews in one place. It also links to trustworthy shopping sites. The business model involves advertising and links from companies whose products are reviewed in the app. Competitors include TripAdvisor and Amazon which allow reviews and sales, while this app focuses only on reviews.
Affiliate Marketing is plain and simply a method of marketing where you can
earn a commission or fee for promoting other peoples products or services.
You, the Affiliate agree to promote those products and or services via your
webpage, your blog, your email campaigns or what ever method is allowed, and
any sales you make will earn you the Affiliate a set fee / commission or an agreed
percentage payment
Top 10 Social Commerce Platforms- [Updated 2022].pdfecommerce Trends
油
Social commerce platforms allow businesses to connect with their customers on social media sites like Facebook, Twitter, Instagram, Pinterest, YouTube, etc.
Mobisoft Infotech's core strength is mobile application development. The company offers following services which can be considered as areas of expertise.
1. iPhone and iPad Application Development
2. Android Application Development
3. Enhancement and Maintenance of iPhone/iPad/Android applications
4. Web services development using LAMP/ROR/J2EE
5. Blackberry Application Development
6. Android Tablet Application Development
7. HTML5 Application Development
See what a GymBrand Smartphone app for your business could look like. Available for iPhone and Android devices. Suitable for Gyms/Clubs, Fitnmess Studios and other businesses needing a presence on the mobile patforms.
How much value does each user bring to your business? Do you want to increase it? This blog is a must-read then! https://webguru-infosystems.blogspot.com/2021/12/app-user-lifetime-value.html
When you join an affiliate marketing program, you are either given a unique identifying number or name or you choose your own unique identifier. No two people in the same program have the same number or name. Your link is specific to you and you alone.
The program operator then uses this unique identifier to track all the leads / visitors you send to their site. When one of these leads / visitors purchases You are credited with the sale and allocated the percentage commission for that sale. 95% of affiliate programs have reliable tracking systems in place.
Whitepaper - how to launch a mobile app successfully!RG Infotech
油
This e-paper contains the details about how can you make your mobile app launch successful through considering different things. To make it easier to go through, we have broken these points into three segments Before Launch, During Launch, and After Launch.
The document discusses how companies can use Facebook notifications to engage consumers in an innovative and personalized way. It introduces Argos4.me, a solution that allows companies to send relevant notifications to different user profiles based on their interests and preferences. Companies can schedule notifications, view user insights and filter users. Notifications allow targeted communication with consumers and help companies better understand customer demand. The solution aims to improve customer interactions through a more segmented and relevant approach compared to traditional Facebook posts or ads.
Mobile app messaging with iBeacon Technology - proximity marketing by Dave Ro...David Rozek
油
Our Smart Messaging Platforms combined with beacon technology and your customers smartphone drive your message where the customer is at, when they need it.
This slide show provides step by step instructions for how to use the GemTot iBeacon Demo App. It is for use by PassKit Partner.
At the end of the demo, the audience will be able to:
1. Describe the main benefits of iBeacon technology.
2. Understand why the distance measured is not precise.
3. Articulate how differentiated proximity services can be delivered using iBeacon ranges.
4. Identify opportunities to use Passbook passes and iBeacon technology to drive traffic and loyalty.
Businesses use PassKit to integrate technologies like Apple's iBeacon and Passbook, to create unique and remarkable experiences for their customers today.
PassKit connects the physical world to the digital world by enabling information, experiences or tokens of value that are relevant to a person's location, preferences and/or behaviours to be pushed to the smartphone. Businesses use PassKit to integrate technologies like Apple's iBeacon and Passbook, to create unique and remarkable experiences for their customers today.
As smartphone and micro-location technology continue to evolve, PassKit remains on the cutting edge, ensuring these innovations are instantly accessible to everyone. Founded in June 2012 and headquartered in Hong Kong, PassKit is already being used by thousands of pioneering companies worldwide.
For more information visit http://passkit.com
To become a PassKit Partner visit: http://passkit.com/partner-reseller-c...
To buy beacons visit http://passkit.com/buy-ibeacon/
This document discusses how iBeacon and proximity marketing technologies can transform in-store marketing. It provides an overview of iBeacon and how it works by sending targeted messages to customers' phones as they pass beacons placed throughout a store. Examples are given of how some retailers and brands are already leveraging iBeacon. The document also briefly discusses alternative proximity technologies and opportunities for measuring in-store customer behavior.
iBeacon, BLE and The Future of Engagement: Dsrupted ConferenceDoug Thompson
油
Bluetooth LE beacons will do more than transform retail. They'll change the way we think about designing experiences and how we provide value to our customers and communities.
This overview of beacons was first presented at the Dsrupted Conference September 17, 2014.
http://www.dsrupted.com/about/agenda/
This document provides an overview of a webinar on using iBeacon technology for retail marketing. The webinar discusses how location-based mobile marketing can enhance customer engagement and influence purchasing decisions. It also shares examples of how retailers like Alex and Ani are using beacons in innovative ways to improve the in-store shopping experience. Recommendations include starting to build the digital store foundation to support beacon initiatives, partnering with experienced vendors to reduce complexity, aligning internal stakeholders, and addressing privacy concerns to overcome adoption barriers.
At space150, we work at the intersection of physical and digital; connecting the touchpoints of a brand's experience, from its physical presence to online channels. A popular technology in this space right now is Apple's iBeacon. As we've started several iBeacon projects with our partners and potential partners, weve done our research, created a simple way to think about iBeacon, and wanted to share it.
Webinar is conducted by Marcin Kasz, Beacon Ambassador at Kontakt.io and Ryan Bobillo, Relationship Developer at Howler. During the webinar you will learn: - How do beacons transform retail engagement? dive into hard metrics - How to put your ideas into practice with beacon hardware? How to manage large beacon deployments? learn from others experience - Get inspired by extraordinary retail use cases! and much more...
Revisit the Strategies to Make Money with Free Apps.pdfTechugo
油
In today's world, the use of mobile devices has become a daily routine for many people. With the increase in demand for mobile apps, there are numerous opportunities to make money with free apps. However, it is crucial to revisit your strategies and ensure that you are following the right approach. This may involve incorporating ads, subscriptions, or offering in-app purchases. With the right tactics, you can effectively monetize your free app and generate a steady stream of revenue.
This document provides a marketing plan for an Android app called Shopper's Stop that allows users to compare products and prices across multiple e-commerce websites. It discusses how online shopping has evolved from browsing in physical stores to spending hours searching online. The app aims to simplify this process by allowing one-stop searching and comparisons. The plan outlines the app's features, pricing options, goals, competitors, and strategy for distribution, communication, and implementation.
This app allows users to review products and see other reviews to help with online shopping decisions. Users can add reviews, rate reviews as useful, and create wishlists. The app aims to help users avoid regretted purchases by providing product details, screenshots, videos and reviews in one place. It also links to trustworthy shopping sites. The business model involves advertising and links from companies whose products are reviewed in the app. Competitors include TripAdvisor and Amazon which allow reviews and sales, while this app focuses only on reviews.
Affiliate Marketing is plain and simply a method of marketing where you can
earn a commission or fee for promoting other peoples products or services.
You, the Affiliate agree to promote those products and or services via your
webpage, your blog, your email campaigns or what ever method is allowed, and
any sales you make will earn you the Affiliate a set fee / commission or an agreed
percentage payment
Top 10 Social Commerce Platforms- [Updated 2022].pdfecommerce Trends
油
Social commerce platforms allow businesses to connect with their customers on social media sites like Facebook, Twitter, Instagram, Pinterest, YouTube, etc.
Mobisoft Infotech's core strength is mobile application development. The company offers following services which can be considered as areas of expertise.
1. iPhone and iPad Application Development
2. Android Application Development
3. Enhancement and Maintenance of iPhone/iPad/Android applications
4. Web services development using LAMP/ROR/J2EE
5. Blackberry Application Development
6. Android Tablet Application Development
7. HTML5 Application Development
See what a GymBrand Smartphone app for your business could look like. Available for iPhone and Android devices. Suitable for Gyms/Clubs, Fitnmess Studios and other businesses needing a presence on the mobile patforms.
How much value does each user bring to your business? Do you want to increase it? This blog is a must-read then! https://webguru-infosystems.blogspot.com/2021/12/app-user-lifetime-value.html
When you join an affiliate marketing program, you are either given a unique identifying number or name or you choose your own unique identifier. No two people in the same program have the same number or name. Your link is specific to you and you alone.
The program operator then uses this unique identifier to track all the leads / visitors you send to their site. When one of these leads / visitors purchases You are credited with the sale and allocated the percentage commission for that sale. 95% of affiliate programs have reliable tracking systems in place.
Whitepaper - how to launch a mobile app successfully!RG Infotech
油
This e-paper contains the details about how can you make your mobile app launch successful through considering different things. To make it easier to go through, we have broken these points into three segments Before Launch, During Launch, and After Launch.
The document discusses how companies can use Facebook notifications to engage consumers in an innovative and personalized way. It introduces Argos4.me, a solution that allows companies to send relevant notifications to different user profiles based on their interests and preferences. Companies can schedule notifications, view user insights and filter users. Notifications allow targeted communication with consumers and help companies better understand customer demand. The solution aims to improve customer interactions through a more segmented and relevant approach compared to traditional Facebook posts or ads.
The Best Features of Social Media That Drive Engagement and Popularity SofiaCarter4
油
Are you looking to increase engagement and popularity on social media? This informative guide will show you the best features of social media platforms that can help you boost your visibility and reach. Discover how you can make the most out of your social media accounts and get more followers in no time!
This document outlines techniques for promoting affiliate products using videos. It recommends creating a screen capture video giving a tour of the affiliate product's members area or content. This helps reassure potential customers and increase sales. It also suggests using videos to build email lists by offering a free product tour video for subscribers. Overall the techniques aim to leverage video to boost affiliate sales and build a subscriber base to profit from affiliate marketing over the long run.
P5 Learners plan the development of their own new social media website, including:
a) purpose
b) content
c) target user/membership
d) production plan with
launch date
e) possible revenue
streams
Our app will compare prices of clothing items across multiple retailers to help students find the lowest prices. It will have a database of product information and prices from various websites. Users can search for an item and see a list of all available prices from different sites to purchase from the cheapest option. The app aims to save students money on clothing by allowing easy price comparisons without spending a long time searching different websites.
This document provides information about Live In Context Research, which brings authentic live ad exposure to research by showing ads within a respondent's personal or public newsfeed on various platforms like Facebook, YouTube, and Twitter. It allows for guaranteed ad exposure, multi-platform/format support, and a fully personalized experience via mobile apps or an in-browser experience. Metrics like viewer retention, percent of video viewed, and interactivity are analyzed to identify the best performing ad versions and ways to optimize creative design. Case studies demonstrate how the solution is used by clients like a telecommunications company to pretest 350+ ads on digital platforms.
Apps for good final presentation Blue Sky 2000BlueSky2OOO
油
The Local League App allows users to create and join local sports teams and leagues. It aims to increase community involvement in sports as physical activity levels decline. The app allows team creation and profiles, chat functions for communication, and shows nearby locations for meetups. Initial user feedback was positive about the interface and color scheme, requesting more images. The MVP will focus on basic team creation and profiles with contact details.
Rose flower file backlink submission.pptxfetixat606
油
Rose flowers symbolize love, passion, and beauty, making them one of the most cherished blooms worldwide. Available in various colors, each shade holds a unique meaning. Whether gifted in a bouquet or grown in gardens, roses captivate hearts with their fragrance and elegance, leaving a lasting impression.
Simpatico PR - B2B PR agency Client Case studies Feb 25.pdfSimpatico PR
油
This presentation provides a snapshot of some of our recent B2B PR agency work. We are a team of senior consultants. Our B2B PR agency is built around experts who can offer informed advice, challenge and enhance your ideas and offer effective views on how to present your proposition, team and business brand to the audiences that matter.
We offer decades of experience in B2B PR, journalism and content creation working with global enterprises as well as with smaller businesses and entrepreneurs.
We've run marketing teams, businesses and supported millions of pounds in incremental growth for clients.
Our client experience covers a wide variety of industries such as martech, ecommerce, adtech, media, marketing, creative advertising, design, service design, data management, B2B SaaS, telco, fintech and venture capital amongst others.
12 E commerce Marketplaces: Online marketplaces for products and services are experiencing significant growth, in line with the old proverb, Go where your customers are. Major players in this sector, such as Rakuten, Amazon, Alibaba, Walmart, and eBay, are witnessing a surge in popularity. According to research from Be | Shaping the Future (Be STF), global marketplace sales are expected to reach USD $8.8 trillion by 2025, reflecting an impressive compound annual growth rate (CAGR) of 20%.[1] Furthermore, online marketplace sales are poised to enhance the overall growth of online sales, with their share of total online sales projected to increase from 19% in 2020 to 24% by 2025. This trend highlights the vital role that online marketplaces will play in the future of retail. By selling on these marketplaces, brands can enhance visibility, improve the shopping experience for customers, and potentially increase earnings. However, despite the wealth of opportunities available, entering foreign markets remains a considerable challenge for many businesses. The article below provides a detailed overview of top e commerce marketplaces with their pros and cons, making it easier for you to initiate your online selling via these platforms.
This presentation covers essential digital marketing strategies such as SEO, content marketing, PPC, email marketing, and social media marketing. Discover how businesses use these methods to reach target audiences, generate leads, and boost sales. Ideal for marketers, entrepreneurs, and students!
Introduction Of Masonone.us | Greater Mason Area Portal ServingMasonOne
油
Greater Mason Area Portal Serving
Mason OH, Deerfield Township OH, Lebanon OH, West Chester Township OH, Symmes Township OH, Landen OH, Loveland OH, Hamilton OH, Fairfield OH, Middletown OH, Montgomery OH, Monroe OH, Springdale OH and Sharonville OH
Welcome to the Greater Mason OH Area Portal, your comprehensive resource for exploring everything our vibrant region has to offer.
Discover local deals, business and real estate listings, and job opportunitiesall in one place. Stay updated on the latest promotions and community offers.
The Mason City Portal website is your go-to resource for exploring everything our city has to offer, from local businesses with exclusive deals to a vibrant real estate market and comprehensive job listings. It's designed to connect residents and visitors alike to the community, ensuring access to the latest promotions, discounts, and opportunities in Mason City.
Uncover Exclusive Deals: Discover the best deals and discounts from local businesses across the region.
Connect with Local Businesses: Explore a diverse selection of businesses offering unique products and services near you.
Explore a Thriving Real Estate Market: Search for your ideal home across Mason and surrounding areas.
Find Your Perfect Job: Browse a broad range of job opportunities suited to your skills across multiple towns.
With our portal, connecting with the Greater Mason community has never been easier. Whether you're a local resident, newcomer, or visitor, find everything you need to stay connected, informed, and engaged with the region's dynamic offerings.
https://www.masonone.us/
The Secret Guide to Marketing Your Local Business For More Sales & Customers!Hopeton Wilson
油
Discover the best Video Marketing tips for Local Businesses. Learn how to: 皚 Attract more customers and leads with targeted online strategies 皚 Leverage social media to boost visibility 皚 Convert leads into loyal customers with proven techniques and strategies. Learn how to use video marketing to build local trust and attract customers with testimonials.
This guide is a must-read for local businesses aiming to attract customers, boost sales, and stay competitive in the digital age.
Boost Your Brand with Content Marketing for Maximum GrowthEleque Infra
油
Discover how content marketing can elevate your brands presence, engage your audience, and drive sales. Create impactful content strategies to fuel your brands growth today!
How Audiences use Technology and its Impact on their Livesamiejulianoamaral
油
In this presentation, "How Audiences use Technology and its Impact on their Lives", I explore how audiences (or people) engage with technology and its profound effects on individuals, society, and the world at large.
l examine the evolution of technology and the rise of the internet and its profound effect on human interactions, reshaping personal relationships, business practices, and global connectivity over the past two decades. A mix of key statistics and case studies will highlight the significant changes in how we communicate in the digital age.
KEY TITLE SLIDES:
- Introduction
- Access to the Internet
- History of the internet and technology
- Internet Connection Types
- Types of Electronic Devices
- Digital Device Applications
- Digital Devices used by Audiences
- How Consumers Search for Information
- What Consumers Buy Online
- Online Buyer Process
- Online Video Trends
- Consumer Trends
- Top Strategic Technology Trends
- 5 Biggest Changes Technology has Made to Modern Life
- Pros & Cons
- Summary
- References
In conclusion, we have the unprecedented ability to shape and envision different future through technology. As we continue to innovate, it's crucial to reflect on the ethical implications these advancements have on society and the diverse groups it affects. The rapid pace of technological change brings both opportunities and challenges, making it essential to consider how our decisions today will influence the world of tomorrow.
TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdfSocial Samosa
油
TAM AdEx reports 58% rise in print ad space since 2020
Overview of Print Advertising Trends
The latest TAM AdEx report reveals a 58% increase in print ad space in 2024 compared to 2020, with a modest 1% rise over the previous year. The quarterly trends show a 9% growth in ad space per publication in the fourth quarter of 2024 compared to the first quarter.
Leading Sectors and Categories
The auto sector led print advertising in 2024, contributing 15.2% of the total ad space, followed closely by the services sector at 14.9%. Within the auto category, cars accounted for 8% of ad space, while two-wheelers secured a 6% share. Notably, two-wheelers recorded the highest growth among the top 10 categories, increasing by 29% year-on-year.
Advertisers and Brands
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
Turn client websites into revenue enginesAnton Shulke
油
Discover how interactive features elevate websites, transforming them into lead generators and revenue creators.
Gain strategies to upsell these increasingly necessary features to your clients in a way that enhances your value proposition.
Explore what success looks like out in the field, with real-life examples of clients and agencies employing transactional features on their sites.
Professional Digital Marketing Agency | Boost Your Online Presenceanshika49913
油
Looking for a results-driven digital marketing agency? Our expert team specializes in SEO, social media marketing, PPC, content strategy, and more to help grow your business online. We create customized strategies that deliver measurable results, driving traffic, increasing conversions, and building your brands presence in the digital world. Let us help you achieve your marketing goals and stand out in a competitive market.
Austin MUG: Using Scripting & AI in Marketo for Dynamic PersonalizationRobyn Hatfield
油
Personalization is essential for modern marketing, but standard Marketo tokens have limitations. This session explores how Velocity scripting and AI tools like ChatGPT empower marketers to create smarter, more dynamic campaigns without adding complexity. Learn how to automate personalization, scale email customization, and use AI to generate scripts faster for more effective engagement.
3. Splash Screen
When the user opens the
app he will get this Splash
Screen for about 4 seconds,
while the app loads.
4. First Time Suscribe
When the user is accessing
the app for the 鍖rst time, he
will be able to signup using
Facebook or Google
Account, to get more offers
by mail and better
interactions, plus it will
improve our Data Gathering
criteria for the BI Platform.
If the user is not willing to
signup, the user will be able
to proceed by hitting
"continue" button.
5. General User Info
Input - Date of Birth
The user will be asked the
鍖rst time it runs/opens the
application to enter his Date
of Birth in order to obtain
general Data for the
Business Intelligence
Platform.
6. General User Info
Input - Gender
The user will be asked the
鍖rst time it runs/opens the
application to enter his
Gender in order to obtain
general Data for the
Business Intelligence
Platform.
7. General User Info
Input - Civil Status
The user will be asked the
鍖rst time it runs/opens the
application to enter his Civil
Status in order to obtain
general Data for the
Business Intelligence
Platform.
8. General User Info
Input - Picture
After the user entered the
General Info requested when
he opens the application for the
鍖rst time, he will be asked to
upload a picture to complete
the user pro鍖le. If the user
selected Facebook or Goole
log in it will fetch the user pro鍖le
image.
This step is not mandatory, the
user still can use the
application without a pro鍖le pic.
10. Home Screen
This is the Home Screen
where the user will be able to
access his favorite offers (the
ones that he saved),
Preferences, Share the
applications with others, and
Support.
The Center icon is a dynamic
icon, the ring around will have
movement simulating an
iBeacon radar that will display
the available offers per device.
11. Home Screen
Message Center
In the Home Screen, the
Center Beecon search will
also work as a noti鍖cations
center. This will display a
bubble cloud with all the
offers that are available and
havent been seen by the user.
This will avoid missing the
offers that are being detected
while the user walks near any
beacon looking another offer
or promotion.
12. Favorites Offers
The user will have the ability to
store favorite offers depending
on the offer due date. These
favorite selections will be
accessed from the Home
Screen Menu and will be
displayed in menu tile view.
When Selecting each offer it
will redirect the user to the
actual offer view screen so he
can interact with it. All the Past
Due offers will be deleted from
the favorites selection.
13. OfferView This is the Offer View
screen displaying
different types of
Advertisements, they
could be images,
images+text, embedded
videos that will redirect
to external applications
to view them, music and
offers that can be
redeemed from the
actual mobile app to
obtain any promotion.
The Client/Brand will
choose the different Ads
that want to display, but
this will be the view
frame that the user will
see and interact with.
14. Preferences -
Menu Option
In the Home Screen Menu,
there is a Preferences
option, when accessing that
option, an small option menu
will appear, with "Pro鍖le" Info
where the user can edit,
"Your Interests if the user
wants to enter his interest
and avoid spamming, and of
course a Report a Problem
option to keep improving the
user experience.
15. Your Interests -
Preferences Option
If the user doesnt want to be
spammed every time he or she
goes to the mall, the user will be
able to select the Ad
Preferences by selecting only
the Ads he is interested in to
receive Beecon Offers, for
Example: Jewelry, Kids Fashion,
Shoes, Food Court, Cinema, etc.
The user could always go back
to preferences and change the
option or select all, depending
on what he wants to receive.
16. ReportaProblem
Any malfunctions with the
application or comments to
improve it, will be welcomed
always to assure Customer
Service and feedback in order
to have a constantly updated
application that suits
everyday demands.
18. Share to a Friend
The application itself
can be shared via social
media platforms or email
to invite other to join.
But also every offer the
user is interested to
share, so new users can
be reached by an
interesting offer that will
convert him in a new
app user.
19. Capturing New Clients
Anyone interested to have
his brand advertised in our
Beecon Network, could
send us an email so a Sales
Representative could
contact him to show them
the different options and
networks.