Beena Bhamabat Mungle

Nov 13, 2008Download as PPT, PDF0 likes264 views

Mungle is a proposed comic book and activity pack for children ages 4-8 featuring the character Billoo. It will be available in regional Indian languages for Rs. 99. It will be promoted through school events, exhibitions, amusement parks, bookstores, and book fairs. Additional Mungle-branded products like pens and erasers will also be promoted. A multi-channel marketing strategy is proposed utilizing television, websites, films, video games, radio, print media, and school networks to build brand awareness and position Mungle as a fun way for children to learn.

MUNGLE PRESENTED BY: Beena Bhamawat PGPM 0709/031 Indian Business Academy Greater Noida

MARKETING MIX PRODUCT Mungle – A comic book as well as a tool/activity book pack ( Animated content in CD, Story book, and activity books like coloring book, puzzle book) available in regional languages PRICE Its prize will be Rs.99/ pack PLACE Across the country

PROMOTION In school annual functions stalls in exhibitions amusement parks shows in books markets stalls in national book fair Coming up with various products like sketch pen, pencil, eraser, sharpener etc.. with mungle character’s sticker on it

MARKETING STRETEGIES sticker of mungle characters with other products of children as free gifts. We can also have JV with other companys to promote our product We can also place our product in ICAA (The international comic arts association) We can participate in events like SAMMA (South Asians in media and marketing associations) an upcoming event on 13 & 14 june

Continue…….. we can also give some books with minimum extra charge with our comic pack, which sings the poems or pronounce numbers and alphabets when opened we can also have the characters of the comic in malls in their respective roles and dress up to attract more children

360 degree communication TELEVISION: - Promotion of the product and its characters on various cartoon channels like pogo, cartoon network etc.. - we can have characters like shaktimaan, spiderman etc who promote our product through TV ads WEBSITES: -We can use our characters in different online games

FILMS: We can put our ads in various animated films VIDEO GAMES: we can also make video games on our characters, which is very famous indoor games RADIO: We should make a jingle, which keeps on repeating on radio, which ultimately attract the attention of children ,and they start recognizing the product as the jingle runs on radio

PRINT: -Media covers children issues massively on occassions like- children’s day, polio day, education day - advertisements in childrens magzines - print ads in newspaper like times of india, hindustan times (comic section)

SEGMENTATION Target group: children between the age group of 4-8 yrs USP The theme of mungle comic, where a character named billoo run away from city to jungle and establish mobile network there (the theme is very different from the common stories available in mkts)

DISTRIBUTION CHANNEL Direct marketing It can be done through the already existing mobile distribution network of phonethics Reliance Airtel Vodafone Idea cellular There exists the unique customer behaviour in respect to comic. customers sometimes use media for which fees is charged, such as comic cafes or comic magazines inorder to do some research before finally deciding to buy a comic book

Reliance is developing mobile games based on Devi , Snakewoman, Ramayana 3392 AD and Sadhu. We can also have such contracts for mungle characters ,which is a multiple and global modes of distribution - online and on the mobile. ONLINE : - Distribution can be done by ordering the product through website - promotion of the website and comic on different social sites like orkut, facebook etc..

-mungle can also show its ads on different online games websites SCHOOL NETWORKS: - mungle can have tie ups with different school to perform shows , contests, events

The document proposes a marketing and launch plan for Mungle, a new comic book brand targeting children ages 4-8. The plan includes distributing comic books and other products through retail outlets, mobile networks, online channels, and partnerships with schools. Promotional activities will use both above-the-line tactics like print ads and TV commercials as well as below-the-line events to create awareness and position Mungle as a fun, educational brand.

Harsh Mishra MungleSrinivasan

��

1. Mungle is an Indian children's comic book and activity series targeting 4-8 year olds that is launching its first edition. 2. It will include a comic book, animated content on CDs, storybooks, coloring books, and puzzles. Prices will vary from Rs. 125-300 depending on the city tier. 3. The company plans to distribute Mungle widely across metropolitan, tier 2, and tier 3 cities in India and promote it through various above and below the line marketing strategies like TV, print, and school events.

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1. This document provides details about a quiz being conducted in Bangalore, India on various topics related to the city. It includes 25 multiple choice questions with clues about locations, people, logos, and landmarks in and around Bangalore. 2. The questions cover topics like store branches and phone numbers, logos of companies and events, places in Bangalore, landmarks, roads and routes, prestigious institutions, palaces, and other landmarks across the city. 3. Answers to the quiz questions would help determine the winner in case of ties, with scores from questions 15-20 being used to break ties and no negative marking for incorrect answers.

Firoz Patro MungleSrinivasan

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The document proposes a weekly comic book called "Mungle" aimed at children aged 6-12 years from middle-income families. The comic book would feature puzzles, games and stories to make reading fun and educational for children on Sundays. It would be distributed through retailers like magazine shops, malls and kiosks near schools. The character Mungle would be positioned as a friendly hero to influence children. Potential opportunities include maintaining customer loyalty through regular issues and growing retail partnerships.

Ashutosh Pandey MungalSrinivasan

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The document proposes a marketing plan to launch a new comic book called "Mungle" in India. Key points: 1) Mungle features animal characters like Billoo who establish a mobile network in the jungle. 2) The plan includes promotions at malls, schools and online to engage children aged 4-8 and their parents. Games and activities will introduce the characters. 3) Merchandise like clothing, accessories, games and apps featuring the Mungle characters will also be developed and distributed through retailers and mobile networks to build the brand.

Abhilasha Diwakar MungleSrinivasan

��

The document proposes a marketing strategy for a new animated character brand called Mungle targeting children aged 4-8 years. It discusses developing a variety of storytelling and craft products priced between Rs. 99-999. Promotion would occur through TV, print, online ads and events. Stores dedicated solely to Mungle products are suggested to display the wide range. Differentiation from competitors would come through digital storytelling, Indian themes and a fun, learning focus.

Monika Singh MungleSrinivasan

��

Mungle is an Indian brand that creates digital storytelling content for children aged 4-8 years old. It promotes its animated films, books, and activity products through television commercials featuring a child celebrity ambassador. The brand targets high-income families in major cities and positions itself as a fun and educational product to engage kids through learning. It utilizes various marketing strategies like branding partnerships, sponsored school activities, and online games to reach its young audience.

Mungal Comics By Mohit Makkarmaksmohit

��

The document outlines a marketing strategy for a new brand of educational comics called Mungle aimed at Indian children ages 7-13. It identifies the target market and competitors. The brand positioning focuses on providing fun, educational entertainment with relatable Indian animal characters. A multi-pronged promotion strategy is proposed, blending advertising, public relations, online marketing, and experiential activities to build awareness and engagement with the target audience.

Sumit Makhija MungleSrinivasan

��

Mungle is a new comic book and activity brand targeting children aged 7-13. It will offer products like comic books, games, puzzles and coloring books featuring characters like Billoo, Prinsss, and Dollar. Mungle will price its products higher than competitors to position itself as premium and will distribute through stores, malls, and department stores in metro and tier 1-2 cities. The brand will promote through TV, online viral marketing, school activities, merchandise, and partnerships with food brands to raise awareness among children and position itself as a fun, learning friend.

Mohit Makkar MungleSrinivasan

��

The document introduces Mungle, a new brand of educational comics for Indian children ages 7-13. It aims to provide entertainment and education through stories and characters that Indian kids can relate to, such as cute animal characters. It will compete against established brands like Disney and Archie but aims to differentiate itself by incorporating Indian culture and context into its stories and activities. The brand's core values are being uniquely authentic through Indian stories and characters, providing full entertainment with education, and continuous innovation.

Suman Kr. Raman MungleSrinivasan

��

Mungle is an Indian animated cartoon character, a donkey, targeted at 4-8 year old children. The marketing strategy involves storybooks, activity books, and CDs in regional Indian languages. These will be distributed through national and regional publishers as well as specialty stores. Promotion will involve partnerships with restaurants, greeting cards, kids' wear brands, and events at malls and schools. The brand positioning focuses on entertainment combined with moral lessons, represented through an indigenous character set in jungle environments rather than cities.

Natalia Baptist MungleSrinivasan

��

The document proposes a marketing plan for launching "Mungle", a comic book and activity book series featuring cartoon characters. It would target children aged 7-13. The plan includes developing printed comics, animated content, toys, apparel and other merchandise featuring the characters. It also outlines promotion strategies like partnering with schools and stores, advertising in media and hosting events to build awareness and excitement around the new brand. The goal is to establish Mungle in tier 1 and 2 Indian cities initially through widespread distribution in books stores, malls and other family venues.

Satish Sath MungleSrinivasan

��

The document provides details about a proposed comic book called "Mungle" aimed at children aged 7-13. It introduces the main animal characters - Billo the donkey, Dollar the monkey, Rani the lioness, and Prinss the cool jungle dude. The objectives are to engage kids digitally and position Mungle as a comic hero. A marketing strategy is outlined that focuses on schools, digital media, mobile networks, and events to launch the comic book and its products like storybooks and activity books.

Niyati Girolkar MungleSrinivasan

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Rajdip MungleSrinivasan

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Phonethics is an India-based company that creates short-form animated video content and characters for mobile and internet platforms. It has a library of around 20 characters that have some recognition. The company was launched in 2006 by Saurabh Gupta to produce content like Disney and Hello Kitty in other markets. Phonethics owns the intellectual property rights to all its content. Its flagship character is Billoo Donkey, along with other characters like Prinsss, Dollar, and Rani. The document discusses Phonethics' Mungle Comics product for children ages 4-8, which includes animated content, storybooks, activity books, and more. It proposes targeting wealthy families and promoting the

Prtish Kapadia PhonethicsSrinivasan

��

The document discusses plans to publish and distribute a new children's comic book called "Phonethics Mungle". It aims to partner with an established publisher to print the book and build a network of retailers across India and in regional markets. Marketing strategies proposed include ads on cartoon channels, free samples at malls and parks, character merchandise, and school performances to build brand awareness and position the comic as a premium children's brand. Distribution would focus on bookstores, toy shops, and online through blogs and agents to reach a target audience of 4-8 year olds.

Mungle (Comic Strip)Saurabh Gupta

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Phonethics implements digital storytelling strategies for brands using innovative media formats to engage and build digital communities. They are pioneers of short form content in India with over 500,000 online views. One of their projects is Mungle, a comic book featuring animal characters aimed at children ages 7-13 that tells the story of a runaway donkey who starts a mobile network in the jungle. Phonethics outlines plans to publish, distribute, and promote Mungle through various online and offline channels.

Vaseem Basha MungleSrinivasan

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The document provides recommendations for promoting a new comic book called "Mungle" to children through television advertising and other marketing channels. It suggests: 1) Creating a brief but catchy television commercial featuring the main character Billoo to air on cartoon channels during mornings and afternoons on weekdays and throughout the day on weekends. 2) Using pop-up ads, program interstitials, and real-time talks featuring children discussing the comic to promote across multiple cartoon and kids' channels. 3) Conducting promotions in schools through posters, drawings competitions, free samples and accessories bearing the comic's characters to generate buzz among students.

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Vivek Sharma MungleSrinivasan

��

Mungle is a new product aimed at entertaining and educating children ages 4-8. It consists of an animated CD, storybook, and activity books like coloring books and puzzles. The product will be priced affordably and distributed widely through stores and direct marketing to provide fun, learning, and development of children's imagination. Mungle aims to become a source of pleasure and inspiration for kids through high-quality, engaging materials.

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Lee Byung-Chul launched Samsung in 1938 in South Korea. It has since expanded into various industries including electronics, appliances, semiconductors, and more. Samsung is now a leading technology brand known for its smartphones like the Galaxy and Note series. It employs various marketing strategies such as brand ambassadors, digital campaigns on social media, and comparative ads against competitors like Apple. Samsung uses both push and pull advertising approaches to promote its diverse product portfolio and maintain its brand image as an innovative technology company.

Narasingh Patro MungleSrinivasan

��

Mungle aims to target fun-loving 4-8 year old school students through its marketing mix strategy. The strategy includes developing an Indian comic book character called Billo to feature in books, CDs, puzzles and other merchandise. Mungle will price products affordably and promote through TV, print ads in kids newspapers, billboards near schools and parks, and flyers distributed by retailers. Public relations efforts include sponsoring drawing contests, magic shows and giveaways of free samples to influence parents and children. Mungle plans to distribute products through conventional publisher-distributor-retailer channels and offer subscriptions to reach its target audience.

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MyStoryBookyakossadove

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The document outlines a presentation for a mobile application called MyStoryBook. It discusses the need for the app, which is to creatively entertain and inspire children while developing their imagination. The app will contain interactive children's stories and have a simple, vibrant design. It will target parents with children ages 4-14 and be marketed through social media. The business model involves initially offering the app for free then generating revenue from virtual goods and story bundles. Marketing efforts over the next few months are outlined.

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Beena Bhamabat Mungle

1. MUNGLE PRESENTED BY: Beena Bhamawat PGPM 0709/031 Indian Business Academy Greater Noida

2. MARKETING MIX PRODUCT Mungle – A comic book as well as a tool/activity book pack ( Animated content in CD, Story book, and activity books like coloring book, puzzle book) available in regional languages PRICE Its prize will be Rs.99/ pack PLACE Across the country

3. PROMOTION In school annual functions stalls in exhibitions amusement parks shows in books markets stalls in national book fair Coming up with various products like sketch pen, pencil, eraser, sharpener etc.. with mungle character’s sticker on it

4. MARKETING STRETEGIES sticker of mungle characters with other products of children as free gifts. We can also have JV with other companys to promote our product We can also place our product in ICAA (The international comic arts association) We can participate in events like SAMMA (South Asians in media and marketing associations) an upcoming event on 13 & 14 june

5. Continue…….. we can also give some books with minimum extra charge with our comic pack, which sings the poems or pronounce numbers and alphabets when opened we can also have the characters of the comic in malls in their respective roles and dress up to attract more children

6. 360 degree communication TELEVISION: - Promotion of the product and its characters on various cartoon channels like pogo, cartoon network etc.. - we can have characters like shaktimaan, spiderman etc who promote our product through TV ads WEBSITES: -We can use our characters in different online games

7. FILMS: We can put our ads in various animated films VIDEO GAMES: we can also make video games on our characters, which is very famous indoor games RADIO: We should make a jingle, which keeps on repeating on radio, which ultimately attract the attention of children ,and they start recognizing the product as the jingle runs on radio

8. PRINT: -Media covers children issues massively on occassions like- children’s day, polio day, education day - advertisements in childrens magzines - print ads in newspaper like times of india, hindustan times (comic section)

9. SEGMENTATION Target group: children between the age group of 4-8 yrs USP The theme of mungle comic, where a character named billoo run away from city to jungle and establish mobile network there (the theme is very different from the common stories available in mkts)

10. BRAND POSITIONING The brand positioned itself as “learn with fun” - Image about the product can be created by viral marketing - Showing the ads where children are really enjoying which consuming it

11. BRAND ASSOCIATIONS The brand “mungle” is associated with fun creativity naughtiness innovation group masti

12. DISTRIBUTION CHANNEL Direct marketing It can be done through the already existing mobile distribution network of phonethics Reliance Airtel Vodafone Idea cellular There exists the unique customer behaviour in respect to comic. customers sometimes use media for which fees is charged, such as comic cafes or comic magazines inorder to do some research before finally deciding to buy a comic book

13. Reliance is developing mobile games based on Devi , Snakewoman, Ramayana 3392 AD and Sadhu. We can also have such contracts for mungle characters ,which is a multiple and global modes of distribution - online and on the mobile. ONLINE : - Distribution can be done by ordering the product through website - promotion of the website and comic on different social sites like orkut, facebook etc..

14. -mungle can also show its ads on different online games websites SCHOOL NETWORKS: - mungle can have tie ups with different school to perform shows , contests, events

15. Thanks

�ݺ�ߣ

Beena Bhamabat Mungle

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