Rajdip Mungle
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Phonethics is an India-based company that creates short-form animated video content and characters for mobile and internet platforms. It has a library of around 20 characters that have some recognition. The company was launched in 2006 by Saurabh Gupta to produce content like Disney and Hello Kitty in other markets. Phonethics owns the intellectual property rights to all its content. Its flagship character is Billoo Donkey, along with other characters like Prinsss, Dollar, and Rani. The document discusses Phonethics' Mungle Comics product for children ages 4-8, which includes animated content, storybooks, activity books, and more. It proposes targeting wealthy families and promoting the
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1. Mungle is an Indian children's comic book and activity series targeting 4-8 year olds that is launching its first edition.
2. It will include a comic book, animated content on CDs, storybooks, coloring books, and puzzles. Prices will vary from Rs. 125-300 depending on the city tier.
3. The company plans to distribute Mungle widely across metropolitan, tier 2, and tier 3 cities in India and promote it through various above and below the line marketing strategies like TV, print, and school events.Ashutosh Pandey Mungal
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The document proposes a marketing plan to launch a new comic book called "Mungle" in India. Key points:
1) Mungle features animal characters like Billoo who establish a mobile network in the jungle.
2) The plan includes promotions at malls, schools and online to engage children aged 4-8 and their parents. Games and activities will introduce the characters.
3) Merchandise like clothing, accessories, games and apps featuring the Mungle characters will also be developed and distributed through retailers and mobile networks to build the brand.Monika Singh Mungle
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Mungle is an Indian brand that creates digital storytelling content for children aged 4-8 years old. It promotes its animated films, books, and activity products through television commercials featuring a child celebrity ambassador. The brand targets high-income families in major cities and positions itself as a fun and educational product to engage kids through learning. It utilizes various marketing strategies like branding partnerships, sponsored school activities, and online games to reach its young audience.Vivek Sharma Mungle
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Mungle is a new product aimed at entertaining and educating children ages 4-8. It consists of an animated CD, storybook, and activity books like coloring books and puzzles. The product will be priced affordably and distributed widely through stores and direct marketing to provide fun, learning, and development of children's imagination. Mungle aims to become a source of pleasure and inspiration for kids through high-quality, engaging materials.Puja festival
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Mungle is a proposed comic book and activity pack for children ages 4-8 featuring the character Billoo. It will be available in regional Indian languages for Rs. 99. It will be promoted through school events, exhibitions, amusement parks, bookstores, and book fairs. Additional Mungle-branded products like pens and erasers will also be promoted. A multi-channel marketing strategy is proposed utilizing television, websites, films, video games, radio, print media, and school networks to build brand awareness and position Mungle as a fun way for children to learn.Suman Kr. Raman Mungle
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Mungle is an Indian animated cartoon character, a donkey, targeted at 4-8 year old children. The marketing strategy involves storybooks, activity books, and CDs in regional Indian languages. These will be distributed through national and regional publishers as well as specialty stores. Promotion will involve partnerships with restaurants, greeting cards, kids' wear brands, and events at malls and schools. The brand positioning focuses on entertainment combined with moral lessons, represented through an indigenous character set in jungle environments rather than cities.Sumit Makhija Mungle
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Mungle is a new comic book and activity brand targeting children aged 7-13. It will offer products like comic books, games, puzzles and coloring books featuring characters like Billoo, Prinsss, and Dollar. Mungle will price its products higher than competitors to position itself as premium and will distribute through stores, malls, and department stores in metro and tier 1-2 cities. The brand will promote through TV, online viral marketing, school activities, merchandise, and partnerships with food brands to raise awareness among children and position itself as a fun, learning friend.Bivash Singh Mungle
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The document proposes a marketing and launch plan for Mungle, a new comic book brand targeting children ages 4-8. The plan includes distributing comic books and other products through retail outlets, mobile networks, online channels, and partnerships with schools. Promotional activities will use both above-the-line tactics like print ads and TV commercials as well as below-the-line events to create awareness and position Mungle as a fun, educational brand.Mohit Makkar Mungle
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The document introduces Mungle, a new brand of educational comics for Indian children ages 7-13. It aims to provide entertainment and education through stories and characters that Indian kids can relate to, such as cute animal characters. It will compete against established brands like Disney and Archie but aims to differentiate itself by incorporating Indian culture and context into its stories and activities. The brand's core values are being uniquely authentic through Indian stories and characters, providing full entertainment with education, and continuous innovation.Mungal Comics By Mohit Makkar
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The document outlines a marketing strategy for a new brand of educational comics called Mungle aimed at Indian children ages 7-13. It identifies the target market and competitors. The brand positioning focuses on providing fun, educational entertainment with relatable Indian animal characters. A multi-pronged promotion strategy is proposed, blending advertising, public relations, online marketing, and experiential activities to build awareness and engagement with the target audience.Satish Sath Mungle
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The document provides details about a proposed comic book called "Mungle" aimed at children aged 7-13. It introduces the main animal characters - Billo the donkey, Dollar the monkey, Rani the lioness, and Prinss the cool jungle dude. The objectives are to engage kids digitally and position Mungle as a comic hero. A marketing strategy is outlined that focuses on schools, digital media, mobile networks, and events to launch the comic book and its products like storybooks and activity books.Abhilasha Diwakar Mungle
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The document proposes a marketing strategy for a new animated character brand called Mungle targeting children aged 4-8 years. It discusses developing a variety of storytelling and craft products priced between Rs. 99-999. Promotion would occur through TV, print, online ads and events. Stores dedicated solely to Mungle products are suggested to display the wide range. Differentiation from competitors would come through digital storytelling, Indian themes and a fun, learning focus.Funskool Case study
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Funskool is India's leading toy manufacturer that was established in 1988. It aims to provide quality, safe toys that promote children's development. To expand its product portfolio and market reach, Funskool obtains licenses from international brands and has established manufacturing and distribution partnerships with companies from Germany, the US, and Thailand. It also focuses on building its own toy brands. Funskool utilizes in-store marketing and engages retail solution providers to promote its products, though retail space limitations in India can pose challenges. While the Indian toy market has slowed, Funskool is working to maintain last year's business levels through growing exports.Aman Kaushal Mungal
Aman Kaushal MungalSrinivasan
Ìý
The document outlines the marketing strategy for "Mungle", a character aimed at children aged 7-13. The strategy involves developing comic content and an animated series. It will advertise on children's TV channels and magazines. It will use merchandising in retail stores and target parents through internet marketing. It will position the brand as a friendly character that helps children learn through fun activities. Distribution will include comic strips in bookstores and schools. Promotion will involve character mascots at events, contests collaborating with other brands, and celebrity endorsements.Narasingh Patro Mungle
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Mungle aims to target fun-loving 4-8 year old school students through its marketing mix strategy. The strategy includes developing an Indian comic book character called Billo to feature in books, CDs, puzzles and other merchandise. Mungle will price products affordably and promote through TV, print ads in kids newspapers, billboards near schools and parks, and flyers distributed by retailers. Public relations efforts include sponsoring drawing contests, magic shows and giveaways of free samples to influence parents and children. Mungle plans to distribute products through conventional publisher-distributor-retailer channels and offer subscriptions to reach its target audience.Some conversation starters for Rupa and Co.
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The document discusses plans to publish and distribute a new children's comic book called "Phonethics Mungle". It aims to partner with an established publisher to print the book and build a network of retailers across India and in regional markets. Marketing strategies proposed include ads on cartoon channels, free samples at malls and parks, character merchandise, and school performances to build brand awareness and position the comic as a premium children's brand. Distribution would focus on bookstores, toy shops, and online through blogs and agents to reach a target audience of 4-8 year olds.Fun city relaunch-marketing strategy oct '09
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Ìý
The document proposes a weekly comic book called "Mungle" aimed at children aged 6-12 years from middle-income families. The comic book would feature puzzles, games and stories to make reading fun and educational for children on Sundays. It would be distributed through retailers like magazine shops, malls and kiosks near schools. The character Mungle would be positioned as a friendly hero to influence children. Potential opportunities include maintaining customer loyalty through regular issues and growing retail partnerships.(mobileYouth) Influence - A Marketer's guide (Free Ebook Download)
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Ìý
The document summarizes the business model of a toy shop called The Toy Shop. It discusses the key aspects of the business model including value propositions, customer segments, channels, customer relationships, revenue streams, resources, activities, partners and costs. The value propositions are providing toys that entertain, enlighten and enhance children. The customer segments are children ages 1-8 and their parents. Marketing strategies include focusing on quality toys at low prices to provide best value, building relationships with customers, collecting email addresses, hiring top salespeople, and putting an online shopping cart on the website.Vaseem Basha Mungle
Vaseem Basha MungleSrinivasan
Ìý
The document provides recommendations for promoting a new comic book called "Mungle" to children through television advertising and other marketing channels. It suggests:
1) Creating a brief but catchy television commercial featuring the main character Billoo to air on cartoon channels during mornings and afternoons on weekdays and throughout the day on weekends.
2) Using pop-up ads, program interstitials, and real-time talks featuring children discussing the comic to promote across multiple cartoon and kids' channels.
3) Conducting promotions in schools through posters, drawings competitions, free samples and accessories bearing the comic's characters to generate buzz among students. 1 Private and Confidential. For X-Culture use only. .docx
1 Private and Confidential. For X-Culture use only. .docxjoyjonna282
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1
Private and Confidential. For X-Culture use only.
Updated Feb 12, 2016. Latest version here.
INNOSPARK
CHALLENGE INSTRUCTIONS
Challenge Presented by: Innospark, Lithuania
More on history and products:
www.edu2play.com
http://issuu.com/innospark/docs/knyga-katalogas-issu-en/1
www.facebook.com/edu2play
www.pinterest.com/edu2play
Twitter: @vita4monai
Instagram: edu2toys, 4monai
X-Culture Webinars: We are organizing several webinars with the representatives of each client company.
For Innospark, you can start with watching a recently recorded Innospark webinar.
Additional live webinars are scheduled for
Tuesday, March 15, 9-10 am (New York time)
Tuesday, April 19, 9-10 am (New York time)
You will receive a reminder and access information a few days before each webinar.
Additional Questions: If you have further questions, please direct them to [emailÌýprotected] We will create
a FAQ database for each partner company and will likely have an answer to your question there. If a new question
is presented, we will contact the company to obtain more information and will add the question to the FAQ
database.
About the Company
No one knows for sure what skills children will need when they grow up. It is obvious though that they will still
need to solve both simple and complicated problems. The essence of problem solving is creativity. Creativity is
the key competence of today and tomorrow. Creative thinking along with imagination, self-expression, and self-
confidence are the driving forces in the process of new product development at Innospark.
Innospark is a venture which develops and sells play objects for creative learning and education under the brand
of edu2. The company seeks to develop products which provide long-term value to children and invite children to
be active (instead of playing for children). High quality, clean and great design, natural materials are important
features of the company’s product line.
http://x-culture.org/challenges/
http://www.edu2play.com/
http://issuu.com/innospark/docs/knyga-katalogas-issu-en/1
http://www.facebook.com/edu2play
http://www.pinterest.com/edu2play
http://x-culture.org/innospark-2/
mailto:[emailÌýprotected]
2
Light tables are used in over 80% of the Lithuanian kindergartens. Edu2 Educational Play Light table, the flagship
product of Innospark, is the first educational play table for a 3-7 year old child. Lights installed in the table keeps
children focused, inspires imagination, and helps learning new information.
On the light table with the natural tempered glass top children can play with colored and natural sand, gouache or
felt-tip pens, observe the light going through the glass stones, tree leaves, or other natural materials, compare and
combine shapes, sizes, and colors, tell stories. Lights installed in the table keeps children focused helps learning
new information. The new innovative model o ...Communication Research PPT
Communication Research PPTremueller3
Ìý
Luvs is a brand of disposable diapers made by Procter & Gamble that specializes in diapers for various ages and sizes. In 2011, Luvs launched a revamped line of diapers and created an animated TV ad campaign called "Poop, There It Is" featuring infants in a "heavy dooty" pageant. However, the ad received largely negative feedback for being too focused on excrement and for not showing what the product was or who the target audience was intended to be.E portfolios
E portfoliosszabjass
Ìý
The document describes a business portfolio created by Spanish students for an Erasmus+ exchange program. It includes sections on their proposed business, Twilight Teen Fun Club, which would be a nightclub for teenagers. The students conducted market research with a survey and analyzed strengths, weaknesses, opportunities, and threats in a SWOT analysis to inform their business plan.TLE 7 - 3rd Topic - Hand Tools, Power Tools, Instruments, and Equipment Used ...
TLE 7 - 3rd Topic - Hand Tools, Power Tools, Instruments, and Equipment Used ...RizaBedayo
Ìý
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Mate, a short story by Kate Grenville.pptxLiny Jenifer
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Suman Kr. Raman MungleSrinivasan
Ìý
Mungle is an Indian animated cartoon character, a donkey, targeted at 4-8 year old children. The marketing strategy involves storybooks, activity books, and CDs in regional Indian languages. These will be distributed through national and regional publishers as well as specialty stores. Promotion will involve partnerships with restaurants, greeting cards, kids' wear brands, and events at malls and schools. The brand positioning focuses on entertainment combined with moral lessons, represented through an indigenous character set in jungle environments rather than cities.Sumit Makhija Mungle
Sumit Makhija MungleSrinivasan
Ìý
Mungle is a new comic book and activity brand targeting children aged 7-13. It will offer products like comic books, games, puzzles and coloring books featuring characters like Billoo, Prinsss, and Dollar. Mungle will price its products higher than competitors to position itself as premium and will distribute through stores, malls, and department stores in metro and tier 1-2 cities. The brand will promote through TV, online viral marketing, school activities, merchandise, and partnerships with food brands to raise awareness among children and position itself as a fun, learning friend.Bivash Singh Mungle
Bivash Singh MungleSrinivasan
Ìý
The document proposes a marketing and launch plan for Mungle, a new comic book brand targeting children ages 4-8. The plan includes distributing comic books and other products through retail outlets, mobile networks, online channels, and partnerships with schools. Promotional activities will use both above-the-line tactics like print ads and TV commercials as well as below-the-line events to create awareness and position Mungle as a fun, educational brand.Mohit Makkar Mungle
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Ìý
The document introduces Mungle, a new brand of educational comics for Indian children ages 7-13. It aims to provide entertainment and education through stories and characters that Indian kids can relate to, such as cute animal characters. It will compete against established brands like Disney and Archie but aims to differentiate itself by incorporating Indian culture and context into its stories and activities. The brand's core values are being uniquely authentic through Indian stories and characters, providing full entertainment with education, and continuous innovation.Mungal Comics By Mohit Makkar
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Ìý
The document provides details about a proposed comic book called "Mungle" aimed at children aged 7-13. It introduces the main animal characters - Billo the donkey, Dollar the monkey, Rani the lioness, and Prinss the cool jungle dude. The objectives are to engage kids digitally and position Mungle as a comic hero. A marketing strategy is outlined that focuses on schools, digital media, mobile networks, and events to launch the comic book and its products like storybooks and activity books.Abhilasha Diwakar Mungle
Abhilasha Diwakar MungleSrinivasan
Ìý
The document proposes a marketing strategy for a new animated character brand called Mungle targeting children aged 4-8 years. It discusses developing a variety of storytelling and craft products priced between Rs. 99-999. Promotion would occur through TV, print, online ads and events. Stores dedicated solely to Mungle products are suggested to display the wide range. Differentiation from competitors would come through digital storytelling, Indian themes and a fun, learning focus.Funskool Case study
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Ìý
Funskool is India's leading toy manufacturer that was established in 1988. It aims to provide quality, safe toys that promote children's development. To expand its product portfolio and market reach, Funskool obtains licenses from international brands and has established manufacturing and distribution partnerships with companies from Germany, the US, and Thailand. It also focuses on building its own toy brands. Funskool utilizes in-store marketing and engages retail solution providers to promote its products, though retail space limitations in India can pose challenges. While the Indian toy market has slowed, Funskool is working to maintain last year's business levels through growing exports.Aman Kaushal Mungal
Aman Kaushal MungalSrinivasan
Ìý
The document outlines the marketing strategy for "Mungle", a character aimed at children aged 7-13. The strategy involves developing comic content and an animated series. It will advertise on children's TV channels and magazines. It will use merchandising in retail stores and target parents through internet marketing. It will position the brand as a friendly character that helps children learn through fun activities. Distribution will include comic strips in bookstores and schools. Promotion will involve character mascots at events, contests collaborating with other brands, and celebrity endorsements.Narasingh Patro Mungle
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Ìý
Mungle aims to target fun-loving 4-8 year old school students through its marketing mix strategy. The strategy includes developing an Indian comic book character called Billo to feature in books, CDs, puzzles and other merchandise. Mungle will price products affordably and promote through TV, print ads in kids newspapers, billboards near schools and parks, and flyers distributed by retailers. Public relations efforts include sponsoring drawing contests, magic shows and giveaways of free samples to influence parents and children. Mungle plans to distribute products through conventional publisher-distributor-retailer channels and offer subscriptions to reach its target audience.Some conversation starters for Rupa and Co.
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Ìý
Rupa is one of India's biggest innerwear brands. This presentation was designed as a conversation starter for a meeting without any brief. Here are some ideas on one of Rupa's brands that attempts to create an independent movement around the consumer and the product. Prtish Kapadia Phonethics
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Ìý
The document discusses plans to publish and distribute a new children's comic book called "Phonethics Mungle". It aims to partner with an established publisher to print the book and build a network of retailers across India and in regional markets. Marketing strategies proposed include ads on cartoon channels, free samples at malls and parks, character merchandise, and school performances to build brand awareness and position the comic as a premium children's brand. Distribution would focus on bookstores, toy shops, and online through blogs and agents to reach a target audience of 4-8 year olds.Fun city relaunch-marketing strategy oct '09
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Ìý
The document provides a marketing strategy and recommendations for repositioning and increasing awareness of the Fun City brand. It includes an analysis of the target audience of kids, tweens and teens, outlining what is important to them and how to best reach them. A 6-part strategy is proposed: 1) in-store activations, 2) an interactive online presence, 3) cross-promotions, 4) a PR campaign positioning Fun City as a family destination, 5) guerilla marketing tactics, and 6) tactical marketing campaigns promoting Fun City as a world of fun for families. The strategy aims to make Fun City the natural choice for family entertainment.Firoz Patro Mungle
Firoz Patro MungleSrinivasan
Ìý
The document proposes a weekly comic book called "Mungle" aimed at children aged 6-12 years from middle-income families. The comic book would feature puzzles, games and stories to make reading fun and educational for children on Sundays. It would be distributed through retailers like magazine shops, malls and kiosks near schools. The character Mungle would be positioned as a friendly hero to influence children. Potential opportunities include maintaining customer loyalty through regular issues and growing retail partnerships.(mobileYouth) Influence - A Marketer's guide (Free Ebook Download)
(mobileYouth) Influence - A Marketer's guide (Free Ebook Download)Graham Brown
Ìý
Influence - the new science of marketing. In this guide mobileYouth's Graham Brown and Ghani Kunto share with you how to create influence and what the new rules are for recommendation in the post-advertising economy. Download it free.the toy shop business plan
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Ìý
The document summarizes the business model of a toy shop called The Toy Shop. It discusses the key aspects of the business model including value propositions, customer segments, channels, customer relationships, revenue streams, resources, activities, partners and costs. The value propositions are providing toys that entertain, enlighten and enhance children. The customer segments are children ages 1-8 and their parents. Marketing strategies include focusing on quality toys at low prices to provide best value, building relationships with customers, collecting email addresses, hiring top salespeople, and putting an online shopping cart on the website.Vaseem Basha Mungle
Vaseem Basha MungleSrinivasan
Ìý
The document provides recommendations for promoting a new comic book called "Mungle" to children through television advertising and other marketing channels. It suggests:
1) Creating a brief but catchy television commercial featuring the main character Billoo to air on cartoon channels during mornings and afternoons on weekdays and throughout the day on weekends.
2) Using pop-up ads, program interstitials, and real-time talks featuring children discussing the comic to promote across multiple cartoon and kids' channels.
3) Conducting promotions in schools through posters, drawings competitions, free samples and accessories bearing the comic's characters to generate buzz among students. 1 Private and Confidential. For X-Culture use only. .docx
1 Private and Confidential. For X-Culture use only. .docxjoyjonna282
Ìý
1
Private and Confidential. For X-Culture use only.
Updated Feb 12, 2016. Latest version here.
INNOSPARK
CHALLENGE INSTRUCTIONS
Challenge Presented by: Innospark, Lithuania
More on history and products:
www.edu2play.com
http://issuu.com/innospark/docs/knyga-katalogas-issu-en/1
www.facebook.com/edu2play
www.pinterest.com/edu2play
Twitter: @vita4monai
Instagram: edu2toys, 4monai
X-Culture Webinars: We are organizing several webinars with the representatives of each client company.
For Innospark, you can start with watching a recently recorded Innospark webinar.
Additional live webinars are scheduled for
Tuesday, March 15, 9-10 am (New York time)
Tuesday, April 19, 9-10 am (New York time)
You will receive a reminder and access information a few days before each webinar.
Additional Questions: If you have further questions, please direct them to [emailÌýprotected] We will create
a FAQ database for each partner company and will likely have an answer to your question there. If a new question
is presented, we will contact the company to obtain more information and will add the question to the FAQ
database.
About the Company
No one knows for sure what skills children will need when they grow up. It is obvious though that they will still
need to solve both simple and complicated problems. The essence of problem solving is creativity. Creativity is
the key competence of today and tomorrow. Creative thinking along with imagination, self-expression, and self-
confidence are the driving forces in the process of new product development at Innospark.
Innospark is a venture which develops and sells play objects for creative learning and education under the brand
of edu2. The company seeks to develop products which provide long-term value to children and invite children to
be active (instead of playing for children). High quality, clean and great design, natural materials are important
features of the company’s product line.
http://x-culture.org/challenges/
http://www.edu2play.com/
http://issuu.com/innospark/docs/knyga-katalogas-issu-en/1
http://www.facebook.com/edu2play
http://www.pinterest.com/edu2play
http://x-culture.org/innospark-2/
mailto:[emailÌýprotected]
2
Light tables are used in over 80% of the Lithuanian kindergartens. Edu2 Educational Play Light table, the flagship
product of Innospark, is the first educational play table for a 3-7 year old child. Lights installed in the table keeps
children focused, inspires imagination, and helps learning new information.
On the light table with the natural tempered glass top children can play with colored and natural sand, gouache or
felt-tip pens, observe the light going through the glass stones, tree leaves, or other natural materials, compare and
combine shapes, sizes, and colors, tell stories. Lights installed in the table keeps children focused helps learning
new information. The new innovative model o ...Communication Research PPT
Communication Research PPTremueller3
Ìý
Luvs is a brand of disposable diapers made by Procter & Gamble that specializes in diapers for various ages and sizes. In 2011, Luvs launched a revamped line of diapers and created an animated TV ad campaign called "Poop, There It Is" featuring infants in a "heavy dooty" pageant. However, the ad received largely negative feedback for being too focused on excrement and for not showing what the product was or who the target audience was intended to be.E portfolios
E portfoliosszabjass
Ìý
The document describes a business portfolio created by Spanish students for an Erasmus+ exchange program. It includes sections on their proposed business, Twilight Teen Fun Club, which would be a nightclub for teenagers. The students conducted market research with a survey and analyzed strengths, weaknesses, opportunities, and threats in a SWOT analysis to inform their business plan.Recently uploaded (20)
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Other Link :
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Rajdip Mungle
- 1. Phonethics Mungle Compiled by: Rajdip Sen Gupta
- 2. Phonethics Phonethics Mobile Media is an India based character creation and network marketing company that creates short form video animation content based on unique character properties. With a library of around 20 characters that already have a sizeable exposure, Phonethics is one of the few companies trying to do what Disney and Hello kitty have done in other parts of the world. The company was launched by Saurabh Gupta in February 2006. It produces content that reaches consumers over mobile and Internet platforms and helps generate diversified revenue streams. Phonethics owns IP rights on all its content.
- 4. BILLOO DONKEY – the flagship character. A runaway from the city & an outsider in the mobile jungle. Smart, witty and full of energy
- 5. PRINSSS – the cool dude of the jungle.
- 6. DOLLAR – Billoo’s first friend. He’s the monkey with (monkey-k=)money.
- 7. RANI – Billoo’s protector and best friend in the Jungle.
- 8. Mungle Comics ..let your child’s imagination grow.. A full educational cum entertainment package with: Animated content in CD Story book Activity books – coloring book, puzzle, etc.
- 9. Positioning … tired of same old cartoon characters.. …… same stories…… … ..same old puzzles…. Here comes something new, totally swadeshi . Positioning should be done in such a way that it creates an impact on the mind of the children as well as their parents. After all the parents will buy the product. Keeping this in mind the tagline is suggested. The entire concept is customized as per the children’s basic requirements like simple reading, cartoon shows and fun activities.
- 10. Target audience Kids in the age group of 4 – 8 yr olds, belonging to ‘Section A’ class. Studying in schools, having free periods for reading and fun activities. Fond of reading and watching cartoons and other kid shows.
- 12. Distribution Phonethics may adopt selective distribution strategies, that is distribution in selective outlets (bookstores, gift shops, schools), which have a large turnover and located in posh areas, because the package is targeted at the ‘Sec A’ class.
- 14. Tactical Marketing Communication OOH advertising in the following areas: Educational areas where schools are located. Amusement parks, children parks. Shopping malls. Colourful funky danglers and pamphlets in school canteens, book and gift stores, mobile phone stores. Advertising on online portals and TV channels featuring programs for kids. Advertising and publication in leading children dailies and magazines like Telekids.
- 15. Launch Prior to the launch some of the pre-launching activities like OOH advertising, television advertising and advertising in leading children dailies should be intensified mentioning the date of launch. The launching should be done in country wide in all leading book stores and gift stores like Oxford, at the same date. The launching can be done in a major children amusement park by a youth icon like Darsheel of ‘Taare Zameen Par’ fame. And heavy promotion of this should be done including live braodcasting in televisions.
- 16. Post-Launch Activities Sponsoring and organizing events in schools and children parks. Approaching the book stores and gift stores with attractive incentives for achieving specific sales target based on the location and clientele. Sponsoring children movies. Mobile marketing teams should be formed in all leading metros which will visit the schools in large vans conducting on the spot quizzes and distributing the comic packages to the winners. Tie-ups should be done with leading schools to include this package as a period, instead of free-periods and in turn maybe Phonethics will sponsor some of their events. The post-launch activities are very important because it will actually act as a reminder that something unique still exists in the market.
- 17. THANKS