Beer in's 2

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Alberto Colpo

E siamo alla seconda uscita!

The Beer In's
Ma ci mettete oro dentro sta birra?
Questo è forse il più fantasioso tra i commenti che ho sentito quando al momento dell' acquisto si
deve parlare di cifre. Considerando che il commento arrivava da una persona che si occupa di
catering o più in generale di food (usare i termini inglesi mi fa sentire figo) la cosa mi ha lasciato un
po' perplesso. Non fraintendetemi, le mie birre hanno un costo in media a quello di tutti gli altri, a
volte poco più, altre volte poco meno. Il problema del prezzo delle birre artigianali, o comunque di
quelle che preferisco definire birre vere, è un argomento dibattuto da tempo, pertanto mi sono fatto
un' idea in questione che mi piacerebbe condividere con voi.
Siamo abituati da tempo a bere birre che vanno oltre il concetto di anonimo: gasatura esagerata,
fragranze ridotte quasi a zero e istanti in cui sembra di bere acqua, solo per citare alcune tra le
preziose caratteristiche. Le paghiamo dai due ai cinque euro al bicchiere e va bene così, mi sono
fatto una birretta. Non c' è bisogno di essere degustatori né tantomeno esperti per confermare che
quello che sto dicendo è condivisibile. Ah, aggiungerei anche il gonfiore di stomaco alla seconda
media che ti accompagna per il resto della serata facendoti sembrare un alcolizzato seriale con
problemi di digestione!
Queste sono le vere birre giusto?! Io non lo credo. Penso invece che queste siano delle bevande che
hanno un solo scopo, ingrassare le tasche delle mega aziende che le producono e che ci mettono un
quantitativo di materia prima ridicolo contenendo enormemente i costi. Non ho scoperto l' acqua
calda quindi penso che molte di queste cose voi già le sapeste.
Le vere birre sono un' altra cosa, e non uso il termine artigianale sapendo che a volte si possono
trovare delle produzioni industriali di tutto rispetto.
Non mi dilungo sulle caratteristiche, ognuna ha le sue, ma posso assicurarvi che per ottenere quelle
fragranze e quegli aromi che siete abituati ad assaporare nella Babi (giusto per citarne una!), non
basta la bacchetta magica ma quantitativi davvero considerevoli di malti e luppoli della migliore
qualità, miscelati come solo un esperto mastro birraio sa fare.
Queste birre DEVONO essere così, non si può fare altrimenti. Bisogna cercare l' eccellenza e
quando si ritiene di averla raggiunta bisogna migliorarsi ancora. E' un impegno che i produttori di
birra artigianale devono prendersi con i consumatori ed è una forma di rispetto verso di loro. Se una
mia birra da 75 cl la paghi al bar o al ristorante ad un prezzo superiore di 2 – 3 euro rispetto a quello
di due medie di una birraccia qualsiasi, il problema io non lo vedo e, (e qui me le tiro), ritengo che la
differenza in termini di qualità sia ben maggiore di quei 3 euro!
Fortunatamente questo concetto inizia a passare nonostante i piccoli birrifici siano troppo deboli per
farlo capire da soli. C è voluto tempo e ce ne vorrà ancora molto ma a me non importa, so che la
strada è quella giusta.
E vi dirò di più, spero davvero che fra qualche anno vi sia una vera differenziazione di prezzi tra tutti
i produttori e che i migliori, anche se piccoli, possano vendere alle cifre che davvero meritano
mentre quelli che sono rimasti mediocri debbano per forza calare. Tutto questo lo farà il mercato.
Ogni birrificio può solo seguire la sua filosofia, la nostra è questa:
produrre birre di altissimo livello, senza mai un compromesso. E anche in un mondo governato dai
soldi potete stare sicuri che la nostra filosofia non cambierà: dovessi mai, in un momento di pazzia,
chiedere a Gianni di scaricare un po' una birra per contenere i costi penso che sarebbe l' ultima volta
che lo vedo in vita mia!

A presto e scusate per l' impaginazione “sfortunata”!

Alberto

5/3/2012

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Beer in's 2

1. The Beer In's Ma ci mettete oro dentro sta birra? Questo è forse il più fantasioso tra i commenti che ho sentito quando al momento dell' acquisto si deve parlare di cifre. Considerando che il commento arrivava da una persona che si occupa di catering o più in generale di food (usare i termini inglesi mi fa sentire figo) la cosa mi ha lasciato un po' perplesso. Non fraintendetemi, le mie birre hanno un costo in media a quello di tutti gli altri, a volte poco più, altre volte poco meno. Il problema del prezzo delle birre artigianali, o comunque di quelle che preferisco definire birre vere, è un argomento dibattuto da tempo, pertanto mi sono fatto un' idea in questione che mi piacerebbe condividere con voi. Siamo abituati da tempo a bere birre che vanno oltre il concetto di anonimo: gasatura esagerata, fragranze ridotte quasi a zero e istanti in cui sembra di bere acqua, solo per citare alcune tra le preziose caratteristiche. Le paghiamo dai due ai cinque euro al bicchiere e va bene così, mi sono fatto una birretta. Non c' è bisogno di essere degustatori né tantomeno esperti per confermare che quello che sto dicendo è condivisibile. Ah, aggiungerei anche il gonfiore di stomaco alla seconda media che ti accompagna per il resto della serata facendoti sembrare un alcolizzato seriale con problemi di digestione! Queste sono le vere birre giusto?! Io non lo credo. Penso invece che queste siano delle bevande che hanno un solo scopo, ingrassare le tasche delle mega aziende che le producono e che ci mettono un quantitativo di materia prima ridicolo contenendo enormemente i costi. Non ho scoperto l' acqua calda quindi penso che molte di queste cose voi già le sapeste. Le vere birre sono un' altra cosa, e non uso il termine artigianale sapendo che a volte si possono trovare delle produzioni industriali di tutto rispetto. Non mi dilungo sulle caratteristiche, ognuna ha le sue, ma posso assicurarvi che per ottenere quelle fragranze e quegli aromi che siete abituati ad assaporare nella Babi (giusto per citarne una!), non basta la bacchetta magica ma quantitativi davvero considerevoli di malti e luppoli della migliore qualità, miscelati come solo un esperto mastro birraio sa fare. Queste birre DEVONO essere così, non si può fare altrimenti. Bisogna cercare l' eccellenza e quando si ritiene di averla raggiunta bisogna migliorarsi ancora. E' un impegno che i produttori di birra artigianale devono prendersi con i consumatori ed è una forma di rispetto verso di loro. Se una mia birra da 75 cl la paghi al bar o al ristorante ad un prezzo superiore di 2 – 3 euro rispetto a quello di due medie di una birraccia qualsiasi, il problema io non lo vedo e, (e qui me le tiro), ritengo che la differenza in termini di qualità sia ben maggiore di quei 3 euro! Fortunatamente questo concetto inizia a passare nonostante i piccoli birrifici siano troppo deboli per farlo capire da soli. C è voluto tempo e ce ne vorrà ancora molto ma a me non importa, so che la strada è quella giusta. E vi dirò di più, spero davvero che fra qualche anno vi sia una vera differenziazione di prezzi tra tutti i produttori e che i migliori, anche se piccoli, possano vendere alle cifre che davvero meritano mentre quelli che sono rimasti mediocri debbano per forza calare. Tutto questo lo farà il mercato. Ogni birrificio può solo seguire la sua filosofia, la nostra è questa: produrre birre di altissimo livello, senza mai un compromesso. E anche in un mondo governato dai soldi potete stare sicuri che la nostra filosofia non cambierà: dovessi mai, in un momento di pazzia, chiedere a Gianni di scaricare un po' una birra per contenere i costi penso che sarebbe l' ultima volta che lo vedo in vita mia!

2. A presto e scusate per l' impaginazione “sfortunata”! Alberto 5/3/2012

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Beer in's 2

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