Ben Marion Institute

Jul 22, 2013Download as PPTX, PDF1 like283 views

The document analyzes the social media presence of The Ben Marion Institute, a nonprofit focused on social justice, and compares it to similar organizations. It finds that The Ben Marion Institute has made a good start on social media but could increase impressions and drive more users to take action by posting more regularly, creating event calendars, and tracking metrics to improve campaigns. It recommends hiring a social media coordinator to help build upon their initial visibility.

Natasha
Wright
Jordan O’Neill
Shaun Fiedler
Judy Tan

QUOTE FROM THE BEN MARION INSTITUTE
“…change that lasts
and builds on itself
for future
generations”
The Ben Marion Institute
For Social Justice, Inc.

OVERVIEW OF PROJECT
• Measure and compare the visibility of The Ben Marion Institute in
social media to similar companies: Georgia Equality & Hands On
Atlanta
• Evaluate what is needed to transition an impression into a call to
action.
• Does Ben Marion have these Calls to Action displayed on their sites
currently?
• What is the breakdown between impressions made and those who
acted?
• Build upon their start in social media. Provide ways to increase
impressions and actions.
• Automatic Tweets
• Hire a social media marketing coordinator
The Ben Marion Institute
For Social Justice, Inc.

DIGITAL AUDIT OF COMPETITORS AND MARKET
The Ben Marion Institute
For Social Justice, Inc.
• The number of tweets from
a company has a direct
correlation with the number
of followers & referrals
back to your
homepage/webpage.

DIGITAL AUDIT OF COMPETITORS AND MARKET
The Ben Marion Institute
For Social Justice, Inc.

DIGITAL AUDIT OF COMPETITORS AND MARKET
The Ben Marion Institute
For Social Justice, Inc.
Ben Marion
GA Equality
Hands On Atlanta
• Great opportunity for Ben
Marion to be ahead of the
leader of these organizations

CHANNELS DATA ANALYSIS
HANDS ON ATLANTA
The Ben Marion Institute
For Social Justice, Inc.

CHANNELS DATA ANALYSIS
GEORGIA EQUALITY
The Ben Marion Institute
For Social Justice, Inc.

CHANNELS DATA ANALYSIS
The Ben Marion Institute
For Social Justice, Inc.

HOW SEO FITS IN THE PICTURE
The Ben Marion Institute
For Social Justice, Inc.

DIGITAL AUDIT OF COMPETITORS AND MARKET
The Ben Marion Institute
For Social Justice, Inc.
A link from a webpage, back to your own
webpage or website
Ben
Marion
Institute
Georgia
Equality
Hands
On
Atlanta

CALL TO ACTION
The Ben Marion Institute
For Social Justice, Inc.
Ben Marion
Institute
Georgia Equality Hands On Atlanta

OBSERVATIONS ON INTEGRATED/TACTICAL
CAMPAIGN/CALENDAR OUTLINE
The Ben Marion Institute
For Social Justice, Inc.

CALL TO ACTION
The Ben Marion Institute
For Social Justice, Inc.
• Keep events / Updates about the organization current for
followers
• Post about upcoming events and create a call to action on
website and social media sites
• Give detailed descriptions about each even to build
awareness and excitement about events.
• Build actions into your social media and track the impressions
made vs. those turned into actions

RESULTS OVERVIEW
The Ben Marion Institute
For Social Justice, Inc.

SUMMARY
The Ben Marion Institute
For Social Justice, Inc.

CITATIONS
The Ben Marion Institute
For Social Justice, Inc.

The Ben Marion Institute
For Social Justice, Inc.

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Ben Marion Institute

1. Natasha Wright Jordan O’Neill Shaun Fiedler Judy Tan

2. OVERVIEW OF BRAND • Educational nonprofit organization which values kindness, authenticity, empathy, compassion, and fairness. • Creates outreach programs, conducts workshops, and holds training sessions with numerous organizations in public and private sectors. • Great start in creating visibility into several social media channels: Facebook, Twitter, LinkedIn. The Ben Marion Institute For Social Justice, Inc.

3. QUOTE FROM THE BEN MARION INSTITUTE “…change that lasts and builds on itself for future generations” The Ben Marion Institute For Social Justice, Inc.

4. OVERVIEW OF PROJECT • Measure and compare the visibility of The Ben Marion Institute in social media to similar companies: Georgia Equality & Hands On Atlanta • Evaluate what is needed to transition an impression into a call to action. • Does Ben Marion have these Calls to Action displayed on their sites currently? • What is the breakdown between impressions made and those who acted? • Build upon their start in social media. Provide ways to increase impressions and actions. • Automatic Tweets • Hire a social media marketing coordinator The Ben Marion Institute For Social Justice, Inc.

5. DIGITAL AUDIT OF COMPETITORS AND MARKET The Ben Marion Institute For Social Justice, Inc. • The number of tweets from a company has a direct correlation with the number of followers & referrals back to your homepage/webpage.

6. DIGITAL AUDIT OF COMPETITORS AND MARKET The Ben Marion Institute For Social Justice, Inc.

7. DIGITAL AUDIT OF COMPETITORS AND MARKET The Ben Marion Institute For Social Justice, Inc. Ben Marion GA Equality Hands On Atlanta • Great opportunity for Ben Marion to be ahead of the leader of these organizations

8. CHANNELS DATA ANALYSIS HANDS ON ATLANTA The Ben Marion Institute For Social Justice, Inc.

9. CHANNELS DATA ANALYSIS GEORGIA EQUALITY The Ben Marion Institute For Social Justice, Inc.

10. CHANNELS DATA ANALYSIS The Ben Marion Institute For Social Justice, Inc.

11. HOW SEO FITS IN THE PICTURE The Ben Marion Institute For Social Justice, Inc.

12. DIGITAL AUDIT OF COMPETITORS AND MARKET The Ben Marion Institute For Social Justice, Inc. A link from a webpage, back to your own webpage or website Ben Marion Institute Georgia Equality Hands On Atlanta

13. CALL TO ACTION The Ben Marion Institute For Social Justice, Inc. Ben Marion Institute Georgia Equality Hands On Atlanta

14. OBSERVATIONS ON INTEGRATED/TACTICAL CAMPAIGN/CALENDAR OUTLINE The Ben Marion Institute For Social Justice, Inc.

15. CALL TO ACTION The Ben Marion Institute For Social Justice, Inc. • Keep events / Updates about the organization current for followers • Post about upcoming events and create a call to action on website and social media sites • Give detailed descriptions about each even to build awareness and excitement about events. • Build actions into your social media and track the impressions made vs. those turned into actions

16. RESULTS OVERVIEW The Ben Marion Institute For Social Justice, Inc.

17. SUMMARY The Ben Marion Institute For Social Justice, Inc.

18. RECOMMENDATIONS FOR THE BRAND & PLAN The Ben Marion Institute For Social Justice, Inc.

19. CITATIONS The Ben Marion Institute For Social Justice, Inc.

20. The Ben Marion Institute For Social Justice, Inc.

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Ben Marion Institute

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Ben Marion Institute