Bentley Motors Case Study
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Bentley Motors partnered with the Financial Times to promote its new Continental GT 4-seat coupe at the 2011 London Motorexpo. Financial Times newspapers were wrapped with Bentley's messaging and distributed to attendees by FT brand ambassadors at the expo and in sponsor hotels. The campaign successfully created excitement around the new Bentley model and reached over 410,000 visitors, the largest attendance in the expo's history.
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- Performance results can vary depending on conditions, and published figures should only be used for comparison. No guarantees are provided.
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1. Introduction
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Caterpillar 323D L Heavy equipment repair manual download.pdfService Repair Manual
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This manual provides comprehensive instructions for disassembly, assembly, maintenance, and repair of the Caterpillar 323D L excavators powered by the 3066 engine. It includes procedures for removing and installing components such as the flywheel, crankshaft seals, and gear groups, along with necessary tool specifications, safety notices, and maintenance guidelines to ensure proper service and troubleshooting of these excavator models.New Holland Lx465 Engine Service Manual.pdf
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This technical manual provides instructions for servicing. It contains sections on specifications, identification numbers, tools, component locations, schematics, theory of operation, operation and diagnostics, tests and adjustments, and repair. The introduction explains that the manual is intended for experienced technicians and contains product-specific information organized into relevant sections. Safety precautions are outlined, including proper use of protective equipment and safe work practices when handling batteries, pressurized fluids, and other hazards.Ad
Bentley Motors Case Study
- 1. Bentley Motors Case Study
- 2. Bentley Motors Campaign Details Market: London, UK Objective: To create excitement and buzz for Bentley Motors’ new Continental GT 4-seat coupe during the 2011 London Motorexpo where the latest vehicles from many of the world's leading automotive manufacturers were displayed throughout the Canary Wharf estate. Opportunity: Financial Times newspapers were wrapped with Bentley’s message, and handed out to business professionals and Expo attendees in London’s busiest financial district, Canary Wharf. FT brand ambassadors engaged passersby at the event and in Five Star hotel lobbies, where Motorexpo attendees stayed, before and after the event, handing out free papers while promoting Bentley’s new model. iPads were also utilized for data capture and selling FT subscriptions. Results: The 2011 London Motorexpo was the biggest event in their entire history and the highest visited motor show event in the UK, welcoming over 410,000 visitors. The Financial Times had direct, personal access to an elite and targeted audience. The girls encountered a record take-rate across the event as the FT and Bentley were a perfect fit. Passers-by were intrigued and made continued comments on the overall design and “coolness” factor of the vehicle.
- 4. Contact Karen Begley Director of Corporate Partnerships karen.begley@FT.com 212.641.6475