Berlin studies - Oral presentation
0 likes39 views
Pres辿ntation de notre oral qui portait sur notre projet de cr辿ation d'un site e-commerce accompagn辿 de toute la strat辿gie marketing. Presentation of our oral about our project to create an e-commerce website with all the marketing strategy.
1 of 16
Download to read offline
Recommended
Pollygrow additional info
Pollygrow additional infoPollyGrow
油
PollyGrow is a new business looking to offer an ideal environment for gardening through their polytunnel allotments. They aim to create a fun and friendly community around healthy eating and organic gardening, harnessing solar and wind power when possible. Their main focus is customer satisfaction by providing all-weather gardening, extended seasonal growth, and self-watering raised beds to make gardening easier.2018 R3 Conference Boston College Food Waste Reduction
2018 R3 Conference Boston College Food Waste ReductionMassRecycle .
油
2018 R3 Conference presentation by Sean Canny of Boston College about how the college reduced its food waste.Mike Barry - Marks & Spencer
Mike Barry - Marks & SpencerSustainable Brands
油
A Trailblazers Multipronged Approach to Prosperity: Aligning Strategy, Product Innovation, Customer Preferences and Performance MetricsThe Organic Food Industry (Swiss Project Work 2012)
The Organic Food Industry (Swiss Project Work 2012)qianyukoh
油
The document summarizes research done by The Gabus group on the organic food industry. It discusses the history of organic farming from before the 19th century to the present, the market trends from 2002-2011 showing rising popularity, and the target audience of younger generations. The main products discussed are organic rice, grains, seeds, nuts, juices, fruits, oils, and flour. The document also answers how the organic food industry influences consumers by promoting health and environmental benefits, and how it affects society through initiatives like urban agriculture.Hydroponic System
Hydroponic SystemHydroponicFarm Fresh
油
We have been designing range of hydroponic setups for all types of growers and have bundled our advanced systems as the turn key business opportunities for the clients. Our company designs and develops automated computerized and fully controlled hydroponics kits that guarantee successful growing of organic food. We are the best operators of sustainable hydroponic systems that facilitate clients to practice farming in limited area and grow food which is equally good to organic.Lesson 8 p h & plants
Lesson 8 p h & plantsnlightowler
油
This document discusses pH and its importance for plants. pH is a measure of how acidic or basic a substance is, and it is important because plants can only absorb nutrients when the pH is at certain levels. The document recommends maintaining a pH between 6.0 to 6.5 for optimal nutrient absorption and plant growth.Verybadatppt
Verybadatpptgandhi123456
油
This document outlines brand communication objectives for different target audiences on social media platforms. It aims to promote a global food and beverage company and its commitment to sustainability. The key messages are that video content is very effective on platforms like YouTube and Facebook, and that the company delivers sustainable growth by investing in healthier options, reducing environmental impact, and supporting local communities.[Grocery&Drinks] Alimenta巽達o saud叩vel e personalizada![[Grocery&Drinks] Alimenta巽達o saud叩vel e personalizada](https://cdn.slidesharecdn.com/ss_thumbnails/livup-201027010041-thumbnail.jpg?width=560&fit=bounds)
[Grocery&Drinks] Alimenta巽達o saud叩vel e personalizadaE-Commerce Brasil
油
Henrique Dorizzotto Castellani, Co-Founder e COO da Liv UpAlimenta巽達o saud叩vel e personalizada.
Saiba mais em https://eventos.ecommercebrasil.com.br/congresso-grocery/Breakfast booster
Breakfast boosterWendell Godinho
油
The document presents a marketing plan for "Break-Fast Booster", an instant cake mix product that provides a nutritious breakfast option for children. It aims to benefit customers by providing healthy and organic cake options. The plan discusses the product, mission, values, goals, competitors, target customers, distribution channels, pricing strategy, and marketing objectives and tools. The key points are providing a nutritious yet tasty breakfast for children through an instant cake mix, targeting mothers as buyers, and using an integrated marketing communications approach including advertising, events, and social media to build brand recall and boost sales.In Search of the Holy Grail: Consumer Engagement and Movement-making for Beha...
In Search of the Holy Grail: Consumer Engagement and Movement-making for Beha...Sustainable Brands
油
Suzanne Shelton, CEO, Shelton Group
Coleman Bigelow, Global Sustainability Marketing Director, Johnson & Johnson
Jonathan Atwood, VP of Sustainable Living and Corporate Communications, Unilever
This session helps the Sustainable Brands community track progress toward the Holy Grail of scalable behavior change for sustainability. Join two of the global leaders in sustainability marketing and communications and hear up-to-date assessments of their latest campaigns around consumer engagement for behavior change. Learn how these brand experts are treating the notion of 'movement-making' and what their near-term plans are for engaging further.straight2stovedraft5
straight2stovedraft5Victoria Muldowney
油
This document outlines a business plan for a meal preparation service called Straight2Stove. It will prepare fresh, nutritious meals that customers can order online and have delivered to their workplace. The meals are designed to be cooked at home to save time and support healthy eating. The business will initially target customers in Dublin city center and hopes to later expand to business parks, colleges, and other areas. It will protect its brand and intellectual property through trademarks, copyrights, and restricting access to trade secrets.Ben & jerry's Marketing Plan
Ben & jerry's Marketing PlanDavid FC
油
The document summarizes the business plan of an ice cream company. The company aims to become the leading brand in the dairy industry in Singapore. Its goals are to achieve a 30% market share by 2011 and to produce healthier alternative ice cream products. The strategic plan involves hiring professionals and the financial plan outlines funding for research and development, new product launches, operating expenses, and potential sources of funds. The long term goals are to use the business to further peace and justice efforts and to promote global sustainable dairy practices.Kevin Muldoon, Denplan - "Case Study of Denplan"
Kevin Muldoon, Denplan - "Case Study of Denplan"Sustainable Business Partnership
油
Denplan, a dental payment plan provider based in Winchester, employed 350 staff and sought ISO14001 certification for environmental management. They had an existing "Green Team" implementing energy, water, and paper reductions, but it lacked resources. To achieve certification, Denplan established environmental policies, identified impacts, set targets, improved monitoring, and communicated changes company-wide with champions. As a result, over 70% of waste was recycled and energy-efficient lighting was installed, though energy use increased with IT.Cbs 2013_Aarstiderne
Cbs 2013_Aarstidernepht1977
油
- Aarstiderne connects organic farmers' work to kitchens that transform bounties into seasonal, nutritious meals and feasts.
- They offer diverse boxes including vegetable, fruit, and meal solution boxes, as well as extras.
- Their 40,000 customers receive 25,000 boxes per week in Denmark and Sweden. Growth was 18% in 2013 with a turnover of 39 million Euros.Ppt on Organic Farming B Plan.
Ppt on Organic Farming B Plan.sourabh kumawat
油
This document outlines a business plan for an organic farming startup. It discusses the disadvantages of conventional farming practices and the importance of organic farming. It then provides details on the proposed organizational structure, including farms, a storage and processing unit, dispatch centers, and transportation. It identifies target customer areas such as urban residents, hotels, hospitals, and health-conscious individuals. It also outlines plans for staffing, operations, funding requirements, and future goals of establishing a dairy farm and becoming a mainstream company within 2-3 years.Colgate Palmolive Kitchen Entr辿e mkt SLIDE PLAN
Colgate Palmolive Kitchen Entr辿e mkt SLIDE PLANDavid Wong
油
Colgate plans to launch a new frozen food product called Colgate Kitchen Entrees. They will enter the large and profitable frozen food market. Their target markets are housewives and families as well as college students. Their marketing strategies will include promotional events at colleges and restaurants. They aim to differentiate themselves by focusing on quality, variety, and innovation. Their goals for the first year include increasing global sales by 25% and gaining market share from competitors like Nestle and Heinz. They will allocate most of their marketing budget in the first year to promotions in the third and fourth quarters.GROUP 4hahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh
GROUP 4hahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhduanesanjuan12
油
HAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPure Water Products PPTFINALVersion
Pure Water Products PPTFINALVersionJasmine Russell
油
Pure Water Products aims to become a leading authority on water filtration through quality products and customer service. Currently, they have good local recognition but limited online presence. A social media marketing plan aims to increase online engagement by 15% per quarter through platforms like Facebook, Twitter, and YouTube. Content will include water news, product videos, hashtags, and engaging posts. A second objective is to increase online sales 10% in a year by partnering with retailers, offering discounts, and answering customer questions online. Progress will be measured through analytics and sales reports.For the Love of the Fruit Guys.pptx
For the Love of the Fruit Guys.pptxgigglezshorty88
油
The Fruit Guys were founded in 1998 in San Francisco to support sustainable agriculture and combat hunger. They initially marketed bananas and grew to open offices in several other cities. While they have had success over 25 years, increased costs and demand pose challenges. Their approach is to use predictive analysis to forecast needs, exploit their blog, and create short videos for multimedia marketing. Their timeline includes forecasting tools, increased customer communication, monitoring key performance indicators, and media tracking. Their future success may involve growing their customer base and corporate partnerships while focusing on cost forecasting and building their social media following to further their philanthropic mission.Ambrosia-ppt.pptx
Ambrosia-ppt.pptxKristleJoyDimayuga
油
The document provides an introduction and strategic management plan for Ambrosia Caf辿, a coffee and milk tea establishment located in Batangas, Philippines. It outlines the company's vision, mission, values, and objectives to provide refreshing beverages and a comfortable experience for customers. It also includes an external analysis using PESTEL and five forces frameworks, an internal analysis of resources and capabilities, and a SWOT analysis. Finally, it defines three goals and associated objectives, KPIs, and strategies to introduce new menu items, increase sales and market share, and boost customer loyalty through a rewards program over the next year.Unilever - Principles of Hospitality Management
Unilever - Principles of Hospitality ManagementUyen Nguyen (Rachel)
油
Principles of Hospitality Management
An detailed overview about Unilever
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.Elab nutra vegan
Elab nutra veganISHITAKUMAR17
油
The changing needs of the supplements industry made us come up with the idea of a company which provides vegan customized supplementsMarketing plan
Marketing planEng Ibrahem
油
Produce New type of Nestle Juice with new flavor
This new flavor is Hibiscus , this new product will be near the egyption culture that like Hibiscus
Promotion of this product will begin before Ramadan and based on Clubs and schools and universities
Final PowerPoint for Bennett Compost Group Project (1)
Final PowerPoint for Bennett Compost Group Project (1)Jamie Luig
油
This document outlines a direct marketing plan to increase brand awareness and customers for Bennett Compost in Philadelphia. It includes market research on target demographics and psychographics, a value proposition, and objectives to acquire 1400 new customers. Customer journeys are mapped, and three creative offers are proposed: 1) current customers gift the service, 2) ads in The Grid magazine, and 3) ads on housing websites. Communication channels include the website, email, and YouTube. A media mix, SEO strategy, $7,540 budget and break-even analysis are presented. The team aims to increase customers from 1400 to 2000 through this direct marketing campaign.150866478 kkd-case-strategic-management
150866478 kkd-case-strategic-managementhomeworkping4
油
homework help,online homework help,online tutors,online tutoring,research paper help,do my homework,
https://www.homeworkping.com/Research project on GREENBRREW GREEN COFFEE
Research project on GREENBRREW GREEN COFFEESaurabh Verma
油
The research project is based on GREENBRREW , A Indian brand of green coffee, owned by the company Shri Vinayak Services and lead by founder Lokesh Gupta which aims to solve your health problems by allowing you to sip your favorite drink.Gomc 16.pptx
Gomc 16.pptxMink Tham
油
Enerchi Bites is a snack company that sells nutrient-dense, allergen-free energy bars. They used Google AdWords to increase brand awareness and sales. They created campaigns targeting different customer personas and optimized over time. Key results showed the Nutritious campaign had the most clicks and impressions, while Flavors drove the highest conversion rate. Insights showed the need for experimentation, infrastructure improvements, and narrower targeting to improve performance.Academic Project.pptx
Academic Project.pptxMandarPatil75
油
Group 7 has launched Earth Rise Pvt. Ltd., an environmentally friendly startup company that produces kitchen tools called Pine Feast using recycled plastic. The company is located in Surat and Seattle and offers a 1.5 year warranty on its products. Earth Rise's mission is based on the 4R's of reduce, reuse, recycle and recover. The company's goals are to apply the 4R's wherever possible and keep manufacturing costs low. Earth Rise aims to market its products through online channels like Instagram and Amazon as well as displaying them in stores. It plans to measure success through expanding its customer base and maintaining financial stability.
SEO TRENDS 2025 - Presentation - Matej otar - Digimedia.pdf
SEO TRENDS 2025 - Presentation - Matej otar - Digimedia.pdfDIGIMEDIA
油
SEO TRENDS 2025: Adapt or Get Left Behind
What really matters in 2025 SEO?
The SEO landscape is evolvingfast. If youre stuck in old playbooks, youre already behind.
￥ Swipe also through the carousel below for more detailed tips about each trend.
1. E-E-A-T: The Non-Negotiable Core
Google prioritizes Experience, Expertise, Authoritativeness, Trustworthiness (critical for YMYL topics).
鏝 Share case studies, customer journeys, etc.
鏝 Add credentials to bios.
鏝 Earn niche-related backlinks; update content regularly.
2. AI Tools: Speed vs. Substance
Help yourself with AI, but have in mind that purely AI content lack uniqueness and expertise; Googles AI Overviews reward expertise.
鏝 Inject original data, your expertise, testimonials.
鏝 Use headers & bullets for AI parsing.
3. Search Intent
65% of searches trigger SERP features (Ahrefs).
鏝 Analyze top-ranking pages content type.
鏝 Use SEO tools keyword intent filter.
4. Firsthand Experience: Your Unfair Advantage
Googles OriginalContentScore is a ranking factor.
鏝 Publish original research (surveys, A/B tests, etc.).
鏝 Add Meet the Team pages.
5. User-Centric SEO: Solve, Dont Sell
Algorithms prioritize content that solves problems, not just
keyword matches.
鏝 Turn support logs into guides.
鏝 Use simple language.
6. Hyper-Focused Keywords: Win Niches, Not Battles
Long-tail keywords convert 3x higher (Backlinko).
鏝 Use Answer The Public & Semrush Keyword Gap.
鏝 Target micro-niches.
7. SERP Features: Steal the Spotlight
Featured snippets/image packs eat 65% clicks.
鏝 Answer questions in 4060 words.
鏝 SEO-optimize images with descriptive alt text.
8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
鏝 Repurpose blogs into posts, reels, and videos.
鏝 Use hashtags.
9. UX: Googles Secret Metric
Dwell time / bounce rates impact rankings.
鏝 Ditch autoplay videos, unnecessary & intrusive pop-ups.
鏝 Use subheadings, visuals & short paragraphs.
10. Technical SEO: Silent Rank Killer
53% abandon slow sites (>3s load).
鏝 Fix slow pages.
鏝 Compress images.
鏝 Improve Core Web Vitals.
鏝 Minify JS & CSS.
11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
鏝 Optimize titles & descriptions.
鏝 Add tags, timestamps & transcripts.
12. Local SEO
46% seek local info (BrightLocal).
鏝 Target near me + service keywords.
鏝 Encourage reviews.
13. Voice Search
20% of searches are voice-based.
鏝 Target question-based keywords.
鏝 Use FAQ schema.
14. SEO Basics
Core SEO principles remain critical.
鏝 Clean URLs.
鏝 Compelling meta titles & descriptions.
鏝 Quality content + internal linking.
Pro Tip: SEO Audit your site regularly. Monitor Google Search Console.
#SEOTRENDS2025 #HOWTOSEO2025
#SEOTIPS #SEO #MATEJOTAR #DIGIMEDIA
Whats your #1 focus for 2025 SEO? Would you add any additional important SEO trend?
Comment below 皙鏝More Related Content
Similar to Berlin studies - Oral presentation (20)
Breakfast booster
Breakfast boosterWendell Godinho
油
The document presents a marketing plan for "Break-Fast Booster", an instant cake mix product that provides a nutritious breakfast option for children. It aims to benefit customers by providing healthy and organic cake options. The plan discusses the product, mission, values, goals, competitors, target customers, distribution channels, pricing strategy, and marketing objectives and tools. The key points are providing a nutritious yet tasty breakfast for children through an instant cake mix, targeting mothers as buyers, and using an integrated marketing communications approach including advertising, events, and social media to build brand recall and boost sales.In Search of the Holy Grail: Consumer Engagement and Movement-making for Beha...
In Search of the Holy Grail: Consumer Engagement and Movement-making for Beha...Sustainable Brands
油
Suzanne Shelton, CEO, Shelton Group
Coleman Bigelow, Global Sustainability Marketing Director, Johnson & Johnson
Jonathan Atwood, VP of Sustainable Living and Corporate Communications, Unilever
This session helps the Sustainable Brands community track progress toward the Holy Grail of scalable behavior change for sustainability. Join two of the global leaders in sustainability marketing and communications and hear up-to-date assessments of their latest campaigns around consumer engagement for behavior change. Learn how these brand experts are treating the notion of 'movement-making' and what their near-term plans are for engaging further.straight2stovedraft5
straight2stovedraft5Victoria Muldowney
油
This document outlines a business plan for a meal preparation service called Straight2Stove. It will prepare fresh, nutritious meals that customers can order online and have delivered to their workplace. The meals are designed to be cooked at home to save time and support healthy eating. The business will initially target customers in Dublin city center and hopes to later expand to business parks, colleges, and other areas. It will protect its brand and intellectual property through trademarks, copyrights, and restricting access to trade secrets.Ben & jerry's Marketing Plan
Ben & jerry's Marketing PlanDavid FC
油
The document summarizes the business plan of an ice cream company. The company aims to become the leading brand in the dairy industry in Singapore. Its goals are to achieve a 30% market share by 2011 and to produce healthier alternative ice cream products. The strategic plan involves hiring professionals and the financial plan outlines funding for research and development, new product launches, operating expenses, and potential sources of funds. The long term goals are to use the business to further peace and justice efforts and to promote global sustainable dairy practices.Kevin Muldoon, Denplan - "Case Study of Denplan"
Kevin Muldoon, Denplan - "Case Study of Denplan"Sustainable Business Partnership
油
Denplan, a dental payment plan provider based in Winchester, employed 350 staff and sought ISO14001 certification for environmental management. They had an existing "Green Team" implementing energy, water, and paper reductions, but it lacked resources. To achieve certification, Denplan established environmental policies, identified impacts, set targets, improved monitoring, and communicated changes company-wide with champions. As a result, over 70% of waste was recycled and energy-efficient lighting was installed, though energy use increased with IT.Cbs 2013_Aarstiderne
Cbs 2013_Aarstidernepht1977
油
- Aarstiderne connects organic farmers' work to kitchens that transform bounties into seasonal, nutritious meals and feasts.
- They offer diverse boxes including vegetable, fruit, and meal solution boxes, as well as extras.
- Their 40,000 customers receive 25,000 boxes per week in Denmark and Sweden. Growth was 18% in 2013 with a turnover of 39 million Euros.Ppt on Organic Farming B Plan.
Ppt on Organic Farming B Plan.sourabh kumawat
油
This document outlines a business plan for an organic farming startup. It discusses the disadvantages of conventional farming practices and the importance of organic farming. It then provides details on the proposed organizational structure, including farms, a storage and processing unit, dispatch centers, and transportation. It identifies target customer areas such as urban residents, hotels, hospitals, and health-conscious individuals. It also outlines plans for staffing, operations, funding requirements, and future goals of establishing a dairy farm and becoming a mainstream company within 2-3 years.Colgate Palmolive Kitchen Entr辿e mkt SLIDE PLAN
Colgate Palmolive Kitchen Entr辿e mkt SLIDE PLANDavid Wong
油
Colgate plans to launch a new frozen food product called Colgate Kitchen Entrees. They will enter the large and profitable frozen food market. Their target markets are housewives and families as well as college students. Their marketing strategies will include promotional events at colleges and restaurants. They aim to differentiate themselves by focusing on quality, variety, and innovation. Their goals for the first year include increasing global sales by 25% and gaining market share from competitors like Nestle and Heinz. They will allocate most of their marketing budget in the first year to promotions in the third and fourth quarters.GROUP 4hahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh
GROUP 4hahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhduanesanjuan12
油
HAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPure Water Products PPTFINALVersion
Pure Water Products PPTFINALVersionJasmine Russell
油
Pure Water Products aims to become a leading authority on water filtration through quality products and customer service. Currently, they have good local recognition but limited online presence. A social media marketing plan aims to increase online engagement by 15% per quarter through platforms like Facebook, Twitter, and YouTube. Content will include water news, product videos, hashtags, and engaging posts. A second objective is to increase online sales 10% in a year by partnering with retailers, offering discounts, and answering customer questions online. Progress will be measured through analytics and sales reports.For the Love of the Fruit Guys.pptx
For the Love of the Fruit Guys.pptxgigglezshorty88
油
The Fruit Guys were founded in 1998 in San Francisco to support sustainable agriculture and combat hunger. They initially marketed bananas and grew to open offices in several other cities. While they have had success over 25 years, increased costs and demand pose challenges. Their approach is to use predictive analysis to forecast needs, exploit their blog, and create short videos for multimedia marketing. Their timeline includes forecasting tools, increased customer communication, monitoring key performance indicators, and media tracking. Their future success may involve growing their customer base and corporate partnerships while focusing on cost forecasting and building their social media following to further their philanthropic mission.Ambrosia-ppt.pptx
Ambrosia-ppt.pptxKristleJoyDimayuga
油
The document provides an introduction and strategic management plan for Ambrosia Caf辿, a coffee and milk tea establishment located in Batangas, Philippines. It outlines the company's vision, mission, values, and objectives to provide refreshing beverages and a comfortable experience for customers. It also includes an external analysis using PESTEL and five forces frameworks, an internal analysis of resources and capabilities, and a SWOT analysis. Finally, it defines three goals and associated objectives, KPIs, and strategies to introduce new menu items, increase sales and market share, and boost customer loyalty through a rewards program over the next year.Unilever - Principles of Hospitality Management
Unilever - Principles of Hospitality ManagementUyen Nguyen (Rachel)
油
Principles of Hospitality Management
An detailed overview about Unilever
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.Elab nutra vegan
Elab nutra veganISHITAKUMAR17
油
The changing needs of the supplements industry made us come up with the idea of a company which provides vegan customized supplementsMarketing plan
Marketing planEng Ibrahem
油
Produce New type of Nestle Juice with new flavor
This new flavor is Hibiscus , this new product will be near the egyption culture that like Hibiscus
Promotion of this product will begin before Ramadan and based on Clubs and schools and universities
Final PowerPoint for Bennett Compost Group Project (1)
Final PowerPoint for Bennett Compost Group Project (1)Jamie Luig
油
This document outlines a direct marketing plan to increase brand awareness and customers for Bennett Compost in Philadelphia. It includes market research on target demographics and psychographics, a value proposition, and objectives to acquire 1400 new customers. Customer journeys are mapped, and three creative offers are proposed: 1) current customers gift the service, 2) ads in The Grid magazine, and 3) ads on housing websites. Communication channels include the website, email, and YouTube. A media mix, SEO strategy, $7,540 budget and break-even analysis are presented. The team aims to increase customers from 1400 to 2000 through this direct marketing campaign.150866478 kkd-case-strategic-management
150866478 kkd-case-strategic-managementhomeworkping4
油
homework help,online homework help,online tutors,online tutoring,research paper help,do my homework,
https://www.homeworkping.com/Research project on GREENBRREW GREEN COFFEE
Research project on GREENBRREW GREEN COFFEESaurabh Verma
油
The research project is based on GREENBRREW , A Indian brand of green coffee, owned by the company Shri Vinayak Services and lead by founder Lokesh Gupta which aims to solve your health problems by allowing you to sip your favorite drink.Gomc 16.pptx
Gomc 16.pptxMink Tham
油
Enerchi Bites is a snack company that sells nutrient-dense, allergen-free energy bars. They used Google AdWords to increase brand awareness and sales. They created campaigns targeting different customer personas and optimized over time. Key results showed the Nutritious campaign had the most clicks and impressions, while Flavors drove the highest conversion rate. Insights showed the need for experimentation, infrastructure improvements, and narrower targeting to improve performance.Academic Project.pptx
Academic Project.pptxMandarPatil75
油
Group 7 has launched Earth Rise Pvt. Ltd., an environmentally friendly startup company that produces kitchen tools called Pine Feast using recycled plastic. The company is located in Surat and Seattle and offers a 1.5 year warranty on its products. Earth Rise's mission is based on the 4R's of reduce, reuse, recycle and recover. The company's goals are to apply the 4R's wherever possible and keep manufacturing costs low. Earth Rise aims to market its products through online channels like Instagram and Amazon as well as displaying them in stores. It plans to measure success through expanding its customer base and maintaining financial stability.Recently uploaded (20)
SEO TRENDS 2025 - Presentation - Matej otar - Digimedia.pdf
SEO TRENDS 2025 - Presentation - Matej otar - Digimedia.pdfDIGIMEDIA
油
SEO TRENDS 2025: Adapt or Get Left Behind
What really matters in 2025 SEO?
The SEO landscape is evolvingfast. If youre stuck in old playbooks, youre already behind.
￥ Swipe also through the carousel below for more detailed tips about each trend.
1. E-E-A-T: The Non-Negotiable Core
Google prioritizes Experience, Expertise, Authoritativeness, Trustworthiness (critical for YMYL topics).
鏝 Share case studies, customer journeys, etc.
鏝 Add credentials to bios.
鏝 Earn niche-related backlinks; update content regularly.
2. AI Tools: Speed vs. Substance
Help yourself with AI, but have in mind that purely AI content lack uniqueness and expertise; Googles AI Overviews reward expertise.
鏝 Inject original data, your expertise, testimonials.
鏝 Use headers & bullets for AI parsing.
3. Search Intent
65% of searches trigger SERP features (Ahrefs).
鏝 Analyze top-ranking pages content type.
鏝 Use SEO tools keyword intent filter.
4. Firsthand Experience: Your Unfair Advantage
Googles OriginalContentScore is a ranking factor.
鏝 Publish original research (surveys, A/B tests, etc.).
鏝 Add Meet the Team pages.
5. User-Centric SEO: Solve, Dont Sell
Algorithms prioritize content that solves problems, not just
keyword matches.
鏝 Turn support logs into guides.
鏝 Use simple language.
6. Hyper-Focused Keywords: Win Niches, Not Battles
Long-tail keywords convert 3x higher (Backlinko).
鏝 Use Answer The Public & Semrush Keyword Gap.
鏝 Target micro-niches.
7. SERP Features: Steal the Spotlight
Featured snippets/image packs eat 65% clicks.
鏝 Answer questions in 4060 words.
鏝 SEO-optimize images with descriptive alt text.
8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
鏝 Repurpose blogs into posts, reels, and videos.
鏝 Use hashtags.
9. UX: Googles Secret Metric
Dwell time / bounce rates impact rankings.
鏝 Ditch autoplay videos, unnecessary & intrusive pop-ups.
鏝 Use subheadings, visuals & short paragraphs.
10. Technical SEO: Silent Rank Killer
53% abandon slow sites (>3s load).
鏝 Fix slow pages.
鏝 Compress images.
鏝 Improve Core Web Vitals.
鏝 Minify JS & CSS.
11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
鏝 Optimize titles & descriptions.
鏝 Add tags, timestamps & transcripts.
12. Local SEO
46% seek local info (BrightLocal).
鏝 Target near me + service keywords.
鏝 Encourage reviews.
13. Voice Search
20% of searches are voice-based.
鏝 Target question-based keywords.
鏝 Use FAQ schema.
14. SEO Basics
Core SEO principles remain critical.
鏝 Clean URLs.
鏝 Compelling meta titles & descriptions.
鏝 Quality content + internal linking.
Pro Tip: SEO Audit your site regularly. Monitor Google Search Console.
#SEOTRENDS2025 #HOWTOSEO2025
#SEOTIPS #SEO #MATEJOTAR #DIGIMEDIA
Whats your #1 focus for 2025 SEO? Would you add any additional important SEO trend?
Comment below 皙鏝The Secret Guide to Marketing Your Local Business For More Sales & Customers!
The Secret Guide to Marketing Your Local Business For More Sales & Customers!Hopeton Wilson
油
Discover the best Video Marketing tips for Local Businesses. Learn how to: 皚 Attract more customers and leads with targeted online strategies 皚 Leverage social media to boost visibility 皚 Convert leads into loyal customers with proven techniques and strategies. Learn how to use video marketing to build local trust and attract customers with testimonials.
This guide is a must-read for local businesses aiming to attract customers, boost sales, and stay competitive in the digital age.
Top Electronic and Electrical Components Manufacturers and Suppliers in India
Top Electronic and Electrical Components Manufacturers and Suppliers in Indiaworkmintmedia
油
India's electronics and electrical industry is growing rapidly with a strong supply chain. With government incentives and increasing demand, the country is set to become a global leader.
Rose flower file backlink submission.pptx
Rose flower file backlink submission.pptxfetixat606
油
Rose flowers symbolize love, passion, and beauty, making them one of the most cherished blooms worldwide. Available in various colors, each shade holds a unique meaning. Whether gifted in a bouquet or grown in gardens, roses captivate hearts with their fragrance and elegance, leaving a lasting impression.
Get Creative Ideas to Grow Your Business With us!
Get Creative Ideas to Grow Your Business With us!Amrit Web
油
Get creative ideas to grow your business with us! From innovative marketing strategies to smart customer engagement, we help you stand out. Leverage digital trends, social media, and unique branding to attract more customers. Optimize operations, explore new revenue streams, and enhance customer experience for long-term success. Whether you're a startup or an established brand, our expert insights will fuel your growth. Let's innovate together and take your business to new heights!What is WhatsApp Marketing Strategies for Business Success.pdf
What is WhatsApp Marketing Strategies for Business Success.pdfMiddle Mania Marketing Agency
油
This document, "WhatsApp Marketing Strategies for Business Success," explores how to use WhatsApp, a powerful communication tool, to improve your company's marketing effectiveness. It covers effective customer communication techniques, personalized marketing plans, and how to expand brand influence through group and broadcast functions. By implementing these strategies, companies can enhance customer loyalty, increase sales conversion rates, and achieve sustainable business growth.2025 March - High Performing Landing Pages - Greeville HUG.pptx
2025 March - High Performing Landing Pages - Greeville HUG.pptxBoundify
油
Learn how to create stunning, high-converting landing pages with HubSpots intuitive drag-and-drop editor!
Join us for our next Greenville HUG event where well explore proven strategies and practical tips for designing landing pages that drive action. From layout design to optimizing for mobile and incorporating smart content, youll discover how to make the most of HubSpots tools to elevate your marketing efforts.
Whether youre new to HubSpot or a seasoned user, this event will provide actionable insights to improve your landing pages and boost your conversions!
Outline:
Why Landing Pages Matter
Key Elements of a High-Converting Landing Page
HubSpots Drag-and-Drop Editor Overview & Best Practices
Advanced Techniques for High-Converting Pages
Common Mistakes to Avoid
Who Should Attend:
Marketing professionals
Sales professionals
Business owners
Anyone interested in learning more about HubSpot Landing Pages!
How Audiences use Technology and its Impact on their Lives
How Audiences use Technology and its Impact on their Livesamiejulianoamaral
油
In this presentation, "How Audiences use Technology and its Impact on their Lives", I explore how audiences (or people) engage with technology and its profound effects on individuals, society, and the world at large.
l examine the evolution of technology and the rise of the internet and its profound effect on human interactions, reshaping personal relationships, business practices, and global connectivity over the past two decades. A mix of key statistics and case studies will highlight the significant changes in how we communicate in the digital age.
KEY TITLE SLIDES:
- Introduction
- Access to the Internet
- History of the internet and technology
- Internet Connection Types
- Types of Electronic Devices
- Digital Device Applications
- Digital Devices used by Audiences
- How Consumers Search for Information
- What Consumers Buy Online
- Online Buyer Process
- Online Video Trends
- Consumer Trends
- Top Strategic Technology Trends
- 5 Biggest Changes Technology has Made to Modern Life
- Pros & Cons
- Summary
- References
In conclusion, we have the unprecedented ability to shape and envision different future through technology. As we continue to innovate, it's crucial to reflect on the ethical implications these advancements have on society and the diverse groups it affects. The rapid pace of technological change brings both opportunities and challenges, making it essential to consider how our decisions today will influence the world of tomorrow.The Power of Digital Marketing: How to Grow Your Business Online
The Power of Digital Marketing: How to Grow Your Business Onlinesreemanreddymallu07
油
In todays fast-paced digital era, businesses must adapt to the ever-evolving online landscape to remain competitive. Digital marketing has become an essential tool for reaching potential customers, increasing brand awareness, and driving sales. Whether youre a small business owner or an entrepreneur, leveraging digital marketing strategies can significantly enhance your online presence and growth.
12 E commerce Marketplaces To Sell Products (2025)
12 E commerce Marketplaces To Sell Products (2025)Kun Fulfilment Ltd
油
12 E commerce Marketplaces: Online marketplaces for products and services are experiencing significant growth, in line with the old proverb, Go where your customers are. Major players in this sector, such as Rakuten, Amazon, Alibaba, Walmart, and eBay, are witnessing a surge in popularity. According to research from Be | Shaping the Future (Be STF), global marketplace sales are expected to reach USD $8.8 trillion by 2025, reflecting an impressive compound annual growth rate (CAGR) of 20%.[1] Furthermore, online marketplace sales are poised to enhance the overall growth of online sales, with their share of total online sales projected to increase from 19% in 2020 to 24% by 2025. This trend highlights the vital role that online marketplaces will play in the future of retail. By selling on these marketplaces, brands can enhance visibility, improve the shopping experience for customers, and potentially increase earnings. However, despite the wealth of opportunities available, entering foreign markets remains a considerable challenge for many businesses. The article below provides a detailed overview of top e commerce marketplaces with their pros and cons, making it easier for you to initiate your online selling via these platforms.
TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdf
TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdfSocial Samosa
油
TAM AdEx reports 58% rise in print ad space since 2020
Overview of Print Advertising Trends
The latest TAM AdEx report reveals a 58% increase in print ad space in 2024 compared to 2020, with a modest 1% rise over the previous year. The quarterly trends show a 9% growth in ad space per publication in the fourth quarter of 2024 compared to the first quarter.
Leading Sectors and Categories
The auto sector led print advertising in 2024, contributing 15.2% of the total ad space, followed closely by the services sector at 14.9%. Within the auto category, cars accounted for 8% of ad space, while two-wheelers secured a 6% share. Notably, two-wheelers recorded the highest growth among the top 10 categories, increasing by 29% year-on-year.
Advertisers and Brands
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
Your Website is Losing You Money. Lets fix that!
Your Website is Losing You Money. Lets fix that!Pixellion
油
Your website might be costing you money and you dont even know it. A slow, unoptimised or outdated site means lost traffic, leads and sales.How to make a strong marketing plan.pptx
How to make a strong marketing plan.pptxMohammadFaiz776142
油
includes how to make a marketing plan for a product marketing The Study of Consumer Perception and its intention towards Weekend Street
The Study of Consumer Perception and its intention towards Weekend StreetChampionPukhrambam
油
This project aims to explore and analyze consumer perception and its impact on their purchasing intentions toward Weekend Street, a street food business known for its noodles and BBQ offerings in Imphal. The study will focus on understanding how customers perceive the brand in terms of food quality, pricing, service experience, ambiance, and overall satisfaction. By collecting and analyzing customer feedback, social media engagement, and sales data, the project will identify key factors influencing customer loyalty and purchasing behavior.
The research will employ both qualitative and quantitative methods, including surveys, online reviews, and social media comments, to gauge customer sentiment and expectations. Advanced data analytics tools like Google Data Analytics and visualization platforms will be used to interpret the findings effectively.
The ultimate goal of this project is to provide actionable insights to help Weekend Street improve its customer experience, address existing challenges, and align its offerings with market demands. This will support the business in strengthening its market position, increasing customer retention, and driving future growth.
Berlin studies - Oral presentation
- 2. 2 Urban Green Farm ? Website & Marketing campaign Why you should choose our website? Hypotheses of remediation, of relevant improvement Outcome
- 3. 3 01 An Innovative Solution What do we do ? How and Why ? About Us increase in global consumption demand of water by 2050 + 19%
- 4. 4 Delivery system AquaponicsYour urban farm Share our knowledge 4 Our values & Positioning
- 5. Ourtargetaudience Our Target Rent of parcel - Mother of 25-55 years old - Want to find healthy food - Want a place to relax themselves 02 Vegetables and fruits - Katarina and Alexander - Eat healthy - take part of good project for nature 03 Installation of system - Marie, owners of a restaurant - Want to grow vegetables for her work - Want a nice system in her resaurant 04 Workshop and visits - Regina Klaus - Gardenning her soon - Want to discover an urban farm - Want to know more about our project 1
- 6. Eating healthy and without damaging the planet is an important concern for Berliners customer Price is often a brake Overconsumption is one o f t h e u rg e n t g l o b a l challenges Problems
- 7. A web platform where users can rent, buy and learn Solution Save Money When eating responsively Rent a parcel Discover an Innovative concept Workshop & Training Towards a happy consumption Grow your own foods Get your own aquaponics system in your garden
- 8. Our Website
- 9. Our marketing Campaign Emailing Instagram/Youtube/Facebook Link with our community Contest Happy friendly brand Social Media To get new users of our website Precise budget Keywords SEO / SEA Events COMPAIGNS When : Tuesday and Thursday Before 8am for 25-45 year-old Around 10am for 18-25 year-old Why : Open Rate / Bounce Rate CTR / Conversion Rate
- 10. 10 E-mailing BA Starting Point A B Double Opt-In Welcoming Email 10 C Products & Offers C
- 11. 11 E-mailing ED D E Workshop & Events Abandoned cart Email 11 F Birthday Email F
- 12. GROCERIES SEO / SEA Our Marketing Campaign Fresh Vegatable Food must halthy and nutritional
- 13. 13 Awesome Team
- 14. Hypotheses of remediation, of relevant improvement What didnt work and why ? What area for improvement ?
- 15. INNOVATIONS HEALTHY & LOCAL PRODUCTS BERLIN AS A GREEN CITY Outcome : Why you should choose our PROJECT ?