Best practices for web part 2

Jul 12, 20101 like610 views

The document discusses best practices for web site design and usability. It covers topics such as strategy, site structure, navigation, design, content, and measuring success. The document is authored by Linda Kolker, a marketing and web usability consultant, and provides guidance on creating easy-to-use websites that achieve business goals and keep users engaged by spending more time on-site. Key resources are recommended for further reading on usability best practices and analytics.

Web Site Best Practices
Part 2

Linda Kolker
Marketing Communications & Web Site Usability

linda@lindakolker.com lindakolker.com 434-984-6619

March 2010

1. What is this organization about?

2. What is this web site about?

3. How do I find what I’m looking for?

4. What can I do next?

5. How can I get back to where I was?

March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 2

3/24/2009 Best Practices for Your Web Site 3

3/24/2009 Best Practices for Your Web Site 4

3/24/2009 Best Practices for Your Web Site 5

3/24/2009 Best Practices for Your Web Site 6

3/24/2009 Best Practices for Your Web Site 7

3/24/2009 Best Practices for Your Web Site 8

Sales

1st Qtr
2nd Qtr
3rd Qtr
4th Qtr

3/24/2009 Best Practices for Your Web Site 9

Site Structure

Home

Products Services

Product Product
Service A Service B
A B

March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 11

Home

Industries About Contact
Products News Us
Served Us

Product A Product B

March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 12

Navigation

Main navigation and local navigation

Both are available on every page

Deep navigation on home page

March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 13

Navigation

Navigation links are underlined and in a
different color

When you click on a link, you go to content that
you expect to see

March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 14

Content

 Subheads
 Bulleted lists
 Highlighted keywords
 Short paragraphs
 The inverted pyramid
 A simple writing style
 De-fluffed language devoid of marketese.

--Jakob Nielsen,
Alertbox

March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 16

Measuring Success

Are you achieving your goals?

Is your site easier to use?

Are people spending more time on your site and returning
more frequently?

March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 17

Resources

Don’t Make Me Think, Steve Krug

Jakob Nielsen: useit.com/alertbox, also numerous books

Usability.gov – covers many best practices for web site
usability, with supporting research, (though site needs
usability improvements)

Google Analytics: google.com/analytics

March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 18

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Best practices for web part 2

1. Web Site Best Practices Part 2 Linda Kolker Marketing Communications & Web Site Usability linda@lindakolker.com lindakolker.com 434-984-6619 March 2010

2. 1. What is this organization about? 2. What is this web site about? 3. How do I find what I’m looking for? 4. What can I do next? 5. How can I get back to where I was? March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 2

3. 3/24/2009 Best Practices for Your Web Site 3

4. 3/24/2009 Best Practices for Your Web Site 4

5. 3/24/2009 Best Practices for Your Web Site 5

6. 3/24/2009 Best Practices for Your Web Site 6

7. 3/24/2009 Best Practices for Your Web Site 7

8. 3/24/2009 Best Practices for Your Web Site 8

9. Sales 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 3/24/2009 Best Practices for Your Web Site 9

10. Strategy Communicates the purpose of your business and your site  Tag line that explicitly summarizes what the organization and/or site does  Value proposition clearly stated  Name and logo at top / in upper left corner 3/24/2009 Best Practices for Your Web Site lindakolker.com 434-984-6619 10

11. Site Structure Home Products Services Product Product Service A Service B A B March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 11

12. Home Industries About Contact Products News Us Served Us Product A Product B March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 12

13. Navigation Main navigation and local navigation Both are available on every page Deep navigation on home page March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 13

14. Navigation Navigation links are underlined and in a different color When you click on a link, you go to content that you expect to see March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 14

15. Design Home page is clearly different from other pages, but design is consistent throughout site Looks like a recent site, rather than an old, out of date site Name & logo are in upper left or across top, tagline at top Site wide navigation across top Local navigation down left or right side March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 15

16. Content  Subheads  Bulleted lists  Highlighted keywords  Short paragraphs  The inverted pyramid  A simple writing style  De-fluffed language devoid of marketese. --Jakob Nielsen, Alertbox March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 16

17. Measuring Success Are you achieving your goals? Is your site easier to use? Are people spending more time on your site and returning more frequently? March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 17

18. Resources Don’t Make Me Think, Steve Krug Jakob Nielsen: useit.com/alertbox, also numerous books Usability.gov – covers many best practices for web site usability, with supporting research, (though site needs usability improvements) Google Analytics: google.com/analytics March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 18

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