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Designed By-Bhawna
?Research is careful and organized
study or gathering of information
about a specific topic.
?Research is defined as to track
down information or gain knowledge
about a specific subject.
? Targeted Issues are addressed. The
organization asking for the research has the
complete control on the process and the
research is streamlines as far as its objectives
and scope is concerned.
? Data interpretation is better. The collected
data can be examined and interpreted by the
marketers depending on their needs rather
than relying on the interpretation made by
collectors of secondary data.
? Recency of Data. Usually secondary data is
not so recent and it may not be specific to the
place or situation marketer is targeting. The
researcher can use the irrelevant seeming
information for knowing trends or may be able
to find some relation with the current scenario.
? Proprietary Issues. Collector of primary data
is the owner of that information and he need
not share it with other companies and
? High Cost. Collecting data using primary
research is a costly proposition as marketer has
to be involved throughout and has to design
everything.
? Time Consuming. Because of exhaustive nature
of the exercise, the time required to do
research accurately is very long as compared to
secondary data, which can be collected in much
lesser time duration.
? Inaccurate Feed-backs. In case the research
involves taking feedbacks from the targeted
audience, there are high chances that feedback
given is not correct. Feedbacks by their basic
nature are usually biased or given just for the
sake of it.
? More number of resources are required.
Leaving aside cost and time, other resources like
human resources and materials too are needed in
larger quantity to do surveys and data collection.
?Descriptive
?Historical
?Exploratory
? Descriptive research is conclusive in
nature, as opposed to exploratory. This
means that descriptive research gathers
quantifiable information that can be used
for statistical inference on your target
audience through data analysis. As a
consequence this type of research takes
the form of closed-ended questions, which
limits its ability to provide unique insights.
However, used properly it can help an
organization better define and measure the
significance of something about a group of
respondents and the population they
? Historical research is the type of research
that examines past events or combinations
of events to arrive at an account of what
has happened in the past.
? is the process of systematically examining
past events to give an account of what has
happened in the past.
? It is not a mere accumulation of facts and
dates or even a description of past events.
? One of the goals of historical research is
to communicate an understanding of past
events.
?Exploratory research is research
conducted for a problem that has
not been clearly defined. It often
occurs before we know enough to
make conceptual distinctions or
posit an explanatory relationship.
Exploratory research helps
determine the best research
design, data collection method and
selection of subjects.
THANK YOU

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bhawna research

  • 2. ?Research is careful and organized study or gathering of information about a specific topic. ?Research is defined as to track down information or gain knowledge about a specific subject.
  • 3. ? Targeted Issues are addressed. The organization asking for the research has the complete control on the process and the research is streamlines as far as its objectives and scope is concerned. ? Data interpretation is better. The collected data can be examined and interpreted by the marketers depending on their needs rather than relying on the interpretation made by collectors of secondary data. ? Recency of Data. Usually secondary data is not so recent and it may not be specific to the place or situation marketer is targeting. The researcher can use the irrelevant seeming information for knowing trends or may be able to find some relation with the current scenario. ? Proprietary Issues. Collector of primary data is the owner of that information and he need not share it with other companies and
  • 4. ? High Cost. Collecting data using primary research is a costly proposition as marketer has to be involved throughout and has to design everything. ? Time Consuming. Because of exhaustive nature of the exercise, the time required to do research accurately is very long as compared to secondary data, which can be collected in much lesser time duration. ? Inaccurate Feed-backs. In case the research involves taking feedbacks from the targeted audience, there are high chances that feedback given is not correct. Feedbacks by their basic nature are usually biased or given just for the sake of it. ? More number of resources are required. Leaving aside cost and time, other resources like human resources and materials too are needed in larger quantity to do surveys and data collection.
  • 6. ? Descriptive research is conclusive in nature, as opposed to exploratory. This means that descriptive research gathers quantifiable information that can be used for statistical inference on your target audience through data analysis. As a consequence this type of research takes the form of closed-ended questions, which limits its ability to provide unique insights. However, used properly it can help an organization better define and measure the significance of something about a group of respondents and the population they
  • 7. ? Historical research is the type of research that examines past events or combinations of events to arrive at an account of what has happened in the past. ? is the process of systematically examining past events to give an account of what has happened in the past. ? It is not a mere accumulation of facts and dates or even a description of past events. ? One of the goals of historical research is to communicate an understanding of past events.
  • 8. ?Exploratory research is research conducted for a problem that has not been clearly defined. It often occurs before we know enough to make conceptual distinctions or posit an explanatory relationship. Exploratory research helps determine the best research design, data collection method and selection of subjects.