The document provides tips and strategies for salespeople to improve their performance and increase sales. Some key points include: - Always be responsive to clients by returning calls within 24 hours and answering calls quickly. Treat every client with importance. - Schedule appointments in advance and be organized with your calendar. Pursue clients for follow up meetings outside the office in relaxed environments. - Highlight your unique value proposition and differences from competitors to clients. Emphasize how your services specifically benefit the client's needs. - Maintain professionalism and courtesy with everyone you interact with from clients to support staff. Represent your company positively. - Continually develop relationships with clients through follow ups, gifts, and sharing useful information. Treat