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Board Presentation
- 1. Enrollment & Student Services Office of Admissions Traditional Student Recruitment Board of Trustees Meeting February 23, 1999
- 2. ADMISSION RECRUITMENT STAFF William Russell, Dean Enrollment and Student Services Gaby Boeckermann Director of Admissions Jodi Rinehart, Admission Representative Leslie Robinson, Admission Representative Linda Romero, Admission Representative
- 3. Attendance Patterns Wide spectrum of educational levels Age ranges (18-?) Goal orientations Economic capabilities Home life responsibilities
- 4. Academic program offerings & services must be as diverse as our clientele.
- 5. PAST PRACTICE Centered around recent high school graduates (tend to enroll for full-time credit load.) _____% and ______% headcount Other segments: ______% credit hour / ______% headcount
- 6. WHOM DO WE SERVE? H ig h S c h o o l D ire c t- C o lle g e A d u lt S to p -O u t R e -E n tr y O u tr e a c h F o u r T ra n s itio n G ro u p s
- 7. I. High School - Direct - College First Generation Honors Special Needs Parents PSEO Tech-Prep
- 8. II. Adult Learner Life-long learning Professional to better- skilled Unemployed/ Underemployed Agency referrals (BVR, YWCA, TRIO) Employment & Training Homemakers
- 9. III. Stop-Out/Re-entry Transfer International students High school grads who have never attended college Non-high school students
- 10. IV. OUTREACH Middle Schoolers
- 11. High School - Direct - College HOW DO WE SERVE?
- 12. Service Area - Hamilton County P u b l i c P r i v a t e P a r o c h i a l H a m i l t o n C o u n t y S c h o o l s Varying achievement and commitment levels.
- 13. Public High Schools (34) First generation Widest combination of demographic considerations Income levels Minorities - diverse population
- 14. Recruitment emphasis (contd) Career Counseling - exploring options Remediation - access to testing/placement Co-op/Clinical - validates career choice leads to lucrative employment placement rate of 96% Parental Support Weekly, on-campus College Information Sessions Annual Parent/Student Night Direct mail - ACT (EOS)
- 15. Recruitment emphasis (cont.d) Financial Aid & Scholarships Affordable tuition, access to grants & loans Presidential Scholarship On-site (CPS) advising for admission, financial aid, and scholarship assistance Tech-Prep Athletics Support Services - clubs/organizations
- 16. Parochial Schools Comprehensive curriculum (college prep & general education) Strong parental influence Team athletics Greater emphasis on guidance/career counseling
- 17. Recruitment emphasis Co-op - hands-on experience Graduate employment and earning potential Scholarships (Presidential & Institutional) Value Intercollegiate/Intramural athletic opportunities Transferability - AA & AS degrees Articulation agreements Direct mail
- 18. Private Schools College-prep oriented 4-year college mindset Lack understanding of community colleges
- 19. Recruitment Emphasis Product - high quality and variety of technical programs Transfer - AA & AS degrees Articulation agreements with area colleges/universities Small classroom - personal attention Scholarships Honors Students - Phi Theta Kappa
- 20. Initiatives High school visits 145 schools - 2+ times annually (fall, spring) College nights/fairs Attend 40 annual college nights and fairs Cincinnati National College Fair 250 colleges participate 10,000 prospective students & parents attend
- 21. On-Campus Activities Host 102 weekly College Information Sessions annually Host 30+ high school groups annually Parent/Student Night - juniors & seniors Counselor Luncheons (CPS + all counties) Taft High School Career Academic Program (T-CAP) Jobs for Cincinnati Grads Partnership
- 22. On-Campus Activities (contd) School to Work Partnership- Exploration days Cincinnati Youth Collaborative visits (students, mentors, parents) Shadowing (prospective student & Cincinnati State student/alum) Tech - Prep Exploration Days
- 23. Parent Directed Activities Direct-mail letters - scholarship & program opportunities sent annually to parents of middle school attendees High school Programs (evening) Parent Guide Mailing - career opportunities and college planning Financial Aid and Scholarship programs presented by FAO staff Class schedules - bulk-mailed to all households - service area and beyond
- 24. High School Counselors and Teachers Host Counselor In-service days Host Faculty In- Service/Shadow Days Admission Update Newsletter Counselor Resource Packet Admission Advisory Committee
- 25. Ohio ACT Ohio ACT Executive Committee Chair Ohio ACT High School Relations Committee Chair Ohio ACT Research Committee
- 26. Early Intervention Tech-Prep Consortium Post-Secondary Enrollment Option Middle School Day - Cincinnati Public Schools Boy Scouts of America
- 27. Tech-Prep Consortium Eight vocational-educational planning districts (VEPD) Over 50 high schools 8 counties Six-year seamless pathway Business Technologies Health Technologies Engineering Technologies
- 28. Post-Secondary Enrollment Option Available to qualifying high school freshmen, sophomores, juniors, and seniors for both high school and college credit.
- 29. Middle School Day - Cincinnati Public Schools Host 250 students Goal: Establish early exposure to higher education through hands-on lab experiences, student panel discussions, and motivational speakers
- 30. Boy Scouts of America Career Awareness Each participating faculty member co- presents with a professional from business and industry.
- 31. Internal Partnerships Faculty - connecting prospects to faculty Current students Marketing/Public Relations Publication Development Advertising & Promotion Institutional Research - key to smart changes
- 32. CHALLENGES Targeted marketing and segmentation are becoming more important. Technology will combine with increased personal attention by live people ..admission person to student prospect. Survey research to learn why people didnt do what we wanted them to do. Use opinion surveys to guide publications content and personalize written communications.
- 33. Challenges (contd) One-To-One communication vital to successful enrollment. Web and E-Mail Telephone In-Person
- 35. Challenges (contd.) The communitys unfamiliarity with community colleges. Lingering impression that coursework will not transfer. Facility reminiscent of former high school.
- 36. Challenges, (contd.) When parents are asked about college, they only think of 4-year alternatives. New technologies and educational delivery methods. Increasing competition. Under prepared students.