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Publishing: how businesses and
consumers are moving from physical to
digital
Writers quickly grasped the power of digital
Every platform offers publishing
opportunities
Everyone can be a published writer now
Reading could experience a renaissance
Big players want to capitalise on this
Amazon is matching print with digital
HOW BIG IS THE MARKET?
E-reading is bigger than first thought
65
million
ebooks
贈200m x2 y-o-y
20% of some
categories
Source Futurebook, 2012 total
market sales in UK
Audiobooks are driving consumption
too
$480
million
1997
+30% unit
sales in 2011
$1.2bn in 2012
HOW ARE PUBLISHERS
REACTING?
The keeping of a distance between
the creator and the audience has
lead to lower level of innovation
Nick Perrett, Harper Collins, Futurebook Innovation Workshop
Publishing is beginning to open up dead
ends
Trialling becomes a core part of publishers
strategies
Talent is pushing the digital agenda
Who do you think is the most connected
author?
Source: Daily Telegraph, sept 2013
WHAT IS THE FUTURE FOR
PUBLISHING?
500k in
a week
book publishing - disruptive influences
book publishing - disruptive influences
>20%
book publishing - disruptive influences
book publishing - disruptive influences
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book publishing - disruptive influences

Editor's Notes

  • #14: One thing digital publishing has done on a widespread basis for the industry as a whole is give content providersfrom the newest writer venturing into self-publishing to the largest, oldest publishing housesthe flexibility and freedom to provide additional incentive for readers to pick up their books. Authors and publishers alike have experimented with bonus content in ebook form, bundling titles, and even offering special promotional pricing that couldnt have happened when there was a minimum profit margin that had to be maintained on an expensive print edition.Now, one of the most well known brands in the publishing industry bar none, Penguin, is adding digital-based content to commemorate the work of one of its authors, Kelley Armstrong. Through Dutton, an imprint of Penguin, the iTunes store will feature the interactive world-building app Cainsville Files ahead of the August 20th release of the newest book, Omens.