The document describes an idea management platform that allows internal and external networks to collaborate on ideas. Participants can submit ideas in response to challenges or voluntarily, and then vote, comment, and attach documents to collaborate. Management can set requirements for idea development. Idea champions help advance only the most valuable ideas and comments. The platform also provides financial and other data to evaluate ideas. It uses configurable rating systems to evaluate ideas based on market demand and business alignment. Accepted ideas can then be further developed, approved, and implemented. The platform aims to promote brands and drive participation through its collaborative features.