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WELCOME
#CINCINNATIDESIGNWEEK
CHIEF AHHALOGIST / ORANGE / ARIES /
SOUTHERN / PREPRESS / PORTFOLIO CENTER /!
20+ / TRADITIONAL / DIGITAL /!
STARTUPS / FORTUNE 50S!
!
USP = STRATEGY / CREATIVE / TECHNOLOGY
AND YOU ARE?
THX
AIGA / AGAR / AD2 / CAC / LITTLE THINGS LABS /?
DJ CLeaR / JESSICAKES / CREST GRAPHICS
LEWKERRI CASSIE
PART 1 PROVIDE A BIT OF CONTEXT FOR THE WORKSHOP!
PART 2 BRAINTRUST WHAT / WHY / WHO / HOW / WHEN
REASON FOR BEING
600 SECONDS
WHAT I WON’T COVER!
HOW GREAT I THINK I AM / MY OPINION ON GLOBAL
WARMING / THE STREETCAR / GOVERNMENT SHUTDOWN!
!
WHAT I WILL COVER!
GENERATION GAP FOR BETTER OR WORSE /?
CREATES UNIQUE OPPORTUNITIES / ?
CONNECTIVENESS CREATES INNOVATION = BRAINTRUST!
HAND IN THE AIR
1981 - 2000 = MILLENNIALS (GEN-Y)!
1969 - 1980 = GENERATION X!
1946 - 1968 = BABY BOOMERS
PART 1
GENERATION MIX
90M MILLENNIALS!
76M BABY BOOMERS!
93M GEN-X
GENERATIONAL
GENERALITIES
MILLENNIALS + BABY BOOMERS!
CONFLICT / CONFUSION / COLLABORATION
BOOMERS
BABY BOOMERS BROUGHT US CIVIL RIGHTS!
BABY BOOMERS BROUGHT US!
“GREED IS GOOD”?
WALL STREET SCANDALS
GROWING PAINS
BOOMERS = 27 HOURS WK?
OF CHILDREN TV PROGRAMING!
!
MILLENNIALS = 14 NETWORKS 24/7?
OF CHILDREN TV PROGRAMING
GEN-INK
15% BOOMERS HAVE A TATTOO !
38% MILLENNIALS HAVE A TATTOO
nice day for a ?
white wedding?
42% - BOOMERS MARRIED IN THEIR 20S!
21% - MILLENNIALS MARRIED IN THEIR 20S
BOOMERS = TEND TO DEAL WITH WHAT THEY HAVE!
!
MILLENNIALS = STRIVE FOR MORE THAN THEY HAVE
9/10 OF THE LAW
DON’T MAKE ME ?
STOP THIS CAR
BOOMERS = GOT SPANKINGS!
!
MILLENNIALS = GOT TIMEOUTS
LOOK, SQUIRREL!
BOOMERS = GOOD ATTENTION SPAN!
!
MILLENNIALS = NOT SO GOOD ATTENTION SPAN
WHERE’S MY CAR
BOOMERS = SMOKED WEED + TURNED ON!
!
MILLENNIALS = CRUSH PILLS + RED BULL
XOXO
BOOMERS = experienced real life dating!
!
MILLENNIALS = experience online dating
GET UP STAND UP
BOOMERS = CHANTED with signs!
MILLENNIALS = REPOST ON social media
BITCH PLEASE
BOOMERS = SAY IT TO YOUR FACE!
MILLENNIALS = SAY IT ON TWITTER
UNIQUE STRENGHTS
BOOMERS BELIEVE WORK ETHIC ?
MAKES THEM UNIQUE!
!
MILLENNIALS BELIEVE MASTERY OF TECHNOLOGY?
MAKES THEM UNIQUE
BOOMER DNA
At the core of the BOOMER energy ?
is EXPERIENCE
MILLENNIAL DNA
At the core of the MILLENNIAL energy ?
is POTENTIAL
PART 2
WHAT / WHY / WHO / HOW / WHEN
4 WEEKS / TEAM = 1 BOOMER + 1 MILLENNIAL /?
1 IDEA / SIMPLE CRITERIA / BUSINESS / PRODUCT /
COMMUNITY SOLUTION / 3-5 MIN PARTY PITCH
WHAT
UNIQUE OPPORTUNITY / MAXIMIZE TALENT /!
EXPERIENCE + POTENTIAL = POWER /!
ENHANCE CINCINNATI INNOVATION / ?
SHARE INSIGHTS AND KEEP GOING?
WHY
18 - 32YRS MILLENNIALS (GEN-Y)!
45YRS+UP BABY BOOMERS (COMMUNITY)!
!
33 - 44YRS = GENERATION X
WHO
ENROLLMENT THROUGH NOV 15 / !
TAKE THE BRAINTEST /?
JAN 2014 TEAM KICK-OFF / ?
FEB PRESENTATION PARTY?
WHEN
AFTER WORKSHOP / WEBSITE / EMAIL !
!
KEEP IN THE LOOP!
LOOK FOR SIGNS / CINCINNATIBRAINTRUST.COM?
EXCUSE ME?
BrainTrust - Cincinnati Design Week
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BrainTrust - Cincinnati Design Week

  • 2. CHIEF AHHALOGIST / ORANGE / ARIES / SOUTHERN / PREPRESS / PORTFOLIO CENTER /! 20+ / TRADITIONAL / DIGITAL /! STARTUPS / FORTUNE 50S! ! USP = STRATEGY / CREATIVE / TECHNOLOGY AND YOU ARE?
  • 3. THX AIGA / AGAR / AD2 / CAC / LITTLE THINGS LABS /? DJ CLeaR / JESSICAKES / CREST GRAPHICS LEWKERRI CASSIE
  • 4. PART 1 PROVIDE A BIT OF CONTEXT FOR THE WORKSHOP! PART 2 BRAINTRUST WHAT / WHY / WHO / HOW / WHEN REASON FOR BEING
  • 5. 600 SECONDS WHAT I WON’T COVER! HOW GREAT I THINK I AM / MY OPINION ON GLOBAL WARMING / THE STREETCAR / GOVERNMENT SHUTDOWN! ! WHAT I WILL COVER! GENERATION GAP FOR BETTER OR WORSE /? CREATES UNIQUE OPPORTUNITIES / ? CONNECTIVENESS CREATES INNOVATION = BRAINTRUST!
  • 6. HAND IN THE AIR 1981 - 2000 = MILLENNIALS (GEN-Y)! 1969 - 1980 = GENERATION X! 1946 - 1968 = BABY BOOMERS PART 1
  • 7. GENERATION MIX 90M MILLENNIALS! 76M BABY BOOMERS! 93M GEN-X
  • 8. GENERATIONAL GENERALITIES MILLENNIALS + BABY BOOMERS! CONFLICT / CONFUSION / COLLABORATION
  • 9. BOOMERS BABY BOOMERS BROUGHT US CIVIL RIGHTS! BABY BOOMERS BROUGHT US! “GREED IS GOOD”? WALL STREET SCANDALS
  • 10. GROWING PAINS BOOMERS = 27 HOURS WK? OF CHILDREN TV PROGRAMING! ! MILLENNIALS = 14 NETWORKS 24/7? OF CHILDREN TV PROGRAMING
  • 11. GEN-INK 15% BOOMERS HAVE A TATTOO ! 38% MILLENNIALS HAVE A TATTOO
  • 12. nice day for a ? white wedding? 42% - BOOMERS MARRIED IN THEIR 20S! 21% - MILLENNIALS MARRIED IN THEIR 20S
  • 13. BOOMERS = TEND TO DEAL WITH WHAT THEY HAVE! ! MILLENNIALS = STRIVE FOR MORE THAN THEY HAVE 9/10 OF THE LAW
  • 14. DON’T MAKE ME ? STOP THIS CAR BOOMERS = GOT SPANKINGS! ! MILLENNIALS = GOT TIMEOUTS
  • 15. LOOK, SQUIRREL! BOOMERS = GOOD ATTENTION SPAN! ! MILLENNIALS = NOT SO GOOD ATTENTION SPAN
  • 16. WHERE’S MY CAR BOOMERS = SMOKED WEED + TURNED ON! ! MILLENNIALS = CRUSH PILLS + RED BULL
  • 17. XOXO BOOMERS = experienced real life dating! ! MILLENNIALS = experience online dating
  • 18. GET UP STAND UP BOOMERS = CHANTED with signs! MILLENNIALS = REPOST ON social media
  • 19. BITCH PLEASE BOOMERS = SAY IT TO YOUR FACE! MILLENNIALS = SAY IT ON TWITTER
  • 20. UNIQUE STRENGHTS BOOMERS BELIEVE WORK ETHIC ? MAKES THEM UNIQUE! ! MILLENNIALS BELIEVE MASTERY OF TECHNOLOGY? MAKES THEM UNIQUE
  • 21. BOOMER DNA At the core of the BOOMER energy ? is EXPERIENCE
  • 22. MILLENNIAL DNA At the core of the MILLENNIAL energy ? is POTENTIAL
  • 23. PART 2 WHAT / WHY / WHO / HOW / WHEN
  • 24. 4 WEEKS / TEAM = 1 BOOMER + 1 MILLENNIAL /? 1 IDEA / SIMPLE CRITERIA / BUSINESS / PRODUCT / COMMUNITY SOLUTION / 3-5 MIN PARTY PITCH WHAT
  • 25. UNIQUE OPPORTUNITY / MAXIMIZE TALENT /! EXPERIENCE + POTENTIAL = POWER /! ENHANCE CINCINNATI INNOVATION / ? SHARE INSIGHTS AND KEEP GOING? WHY
  • 26. 18 - 32YRS MILLENNIALS (GEN-Y)! 45YRS+UP BABY BOOMERS (COMMUNITY)! ! 33 - 44YRS = GENERATION X WHO
  • 27. ENROLLMENT THROUGH NOV 15 / ! TAKE THE BRAINTEST /? JAN 2014 TEAM KICK-OFF / ? FEB PRESENTATION PARTY? WHEN
  • 28. AFTER WORKSHOP / WEBSITE / EMAIL ! ! KEEP IN THE LOOP! LOOK FOR SIGNS / CINCINNATIBRAINTRUST.COM? EXCUSE ME?