際際滷

際際滷Share a Scribd company logo
Branding Yourself
And Your Businessbuilding a brand that can adapt and thrive
DAVID YARDE
SEVENALITY
Who am i
CO-FOUNDER SEVENALITY
ORGANIZER UX ORLANDO
CO-ORGANIZER WORDPRESS ORLANDO
@dsmy/@sevenality
IT ISNT YOUR LOGO,
OR YOUR WEBSITE.
Its a reflection of an existing set of facts about your
company, your audience, your values and what you stand for.
@dsmy/@sevenality
@dsmy/@sevenality
64%shared values as the main reason they have a relationship with a brand
$41 billionU.S. brands are losing approximately each year due to poor customer service.
48%of consumers said that the most critical time to gain their loyalty is when they make their first
purchase or begin service.
@dsmy/@sevenality
WHY ISNT EVERYONE DOING IT?
@dsmy/@sevenality
It takes time, equity, experience and the
determination to see things through.
@dsmy/@sevenality
Opportunity is missed by most people
because it is dressed in overalls and looks
like work.
Thomas A. Edison
@dsmy/@sevenality
ADDITIONALLY, IT REQUIRES US TO BE ATTUNE
TO THE NEEDS OF OTHERS VS THE NEEDS OF
OURSELVES.
@dsmy/@sevenality
PERSONAL BRANDING ACTIVITY
7 MINUTES
@dsmy/@sevenality
_________ is designed to _________. It helps
solves the issues of _________, _________ and
_________ for _________, and _________ by
_________.
WHATS YOUR STORY? WHY DO
YOU EXIST? WHY SHOULD I CARE?
@dsmy/@sevenality
@dsmy/@sevenality
VERBAL
COMMUNICATION
in person, over the phone, or via online meeting.
@dsmy/@sevenality
WRITTEN
COMMUNICATION
@dsmy/@sevenality
@dsmy/@sevenality
PERSONAL AND PROFESSIONAL
DEVELOPMENT
@dsmy/@sevenality
DOES THIS OPPORTUNITY ALLOW ME TO
GROW AS AN INDIVIDUAL?
@dsmy/@sevenality
WE ARE WHAT WE REPEATEDLY DO.
EXCELLENCE THEN, IS NOT AN ACT BUT A
HABIT.
@dsmy/@sevenality
Leadership offers an opportunity to make a
difference in someone's life,
no matter what the project is.
- Bill Owens
@dsmy/@sevenality
THE IMPORTANCE OF CONTRACTS
AND PROJECT TRANSPARENCY
@dsmy/@sevenality
USING SEO PLUGINS TO IMPROVE
YOUR BRAND.
@dsmy/@sevenality
FACEBOOK AND YOUR BRAND.
@dsmy/@sevenality
RESEARCH YOUR AUDIENCE
@dsmy/@sevenality
FOLLOW THE DATA
@dsmy/@sevenality
@dsmy/@sevenality
@dsmy/@sevenality
@dsmy/@sevenality
@dsmy/@sevenality
SETTING THE STAGE FOR
THE NEXT PROJECT
@dsmy/@sevenality
ANYTHING WORTH DOING,
IS WORTH DOING RIGHT.
@dsmy/@sevenality
THANK YOU!
Twitter: @sevenality / @dsmy
Or check us out online at sevenality.com

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