The 2013 ICCO Summit presentation by Ciro Dias Reis, owner of Imagem Corporativa (Brazil). A brief overview of Brazilian media and PR. Delivered on 11th October 2013 during "Independent BRIC Leaders" panel moderated by Lord Chadlington
The 2013 ICCO Summit presentation on the results of the World Economic Forum's Global Agenda Council research on the Future of the Media by WEF Senior Director, Media, Entertainment and Information, Diana El-Azar. Presentation delivered on 11th October 2013.
The 2013 ICCO Summit presentation by Andreas Fischer-Appelt, CEO of fischerAppelt, one of the biggest German PR agencies that recently opened its first overseas office in Qatar. Delivered on 11th October 2013.
The document discusses trends in the Chinese PR market, including a lower growth rate, increased activism in industrial policy focused on consumption and services, and opportunities and challenges at the local level. It also examines the evolving Chinese media landscape which is diversified but also prone to propaganda, commercial pressures, and corruption. The PR industry in China is large but facing stricter censorship and nationalism, with steady growth in digital PR but sluggish growth for event firms. Talent acquisition and social media present both opportunities and challenges for Chinese PR firms.
The 2013 ICCO Summit presentation by Dave Senay, President and CEO of FleishmanHillard, delivered on 10th October 2013 as part of the "Agency of the Future" panel.
This document discusses partnerships in international communications. It begins by noting that while the world is getting smaller, communicating across borders is getting more difficult. Good international communications must cross borders seamlessly while understanding local cultures and engaging diverse audiences. It then outlines principles for managing international programs, including having a consistent overarching strategy adapted for local issues, using the best talent wherever located, prioritizing impact over costs, and continually measuring results. The document emphasizes that partnership is key, exploring examples from Apple and Google that demonstrate shared passion and interests, mutual recognition and respect, and trust and equality as factors in successful partnerships. It concludes that the goal is to provide smart communication solutions as valued partners.
The 2013 ICCO Summit presentation outlining the latest internal programme developed by Text100, and presented by their regional Director (EMEA) Cecile Missildine on 10th October 2013 as part of the "Innovation in PR" block
This document proposes creating a unified virtual independent public relations (PR) agency through digital networking. It discusses the limitations of global versus local PR agencies and how an Asia economic block is accelerating. It suggests that forming a network of independent PR agencies through a shared online platform called "alldependent" can help agencies overcome limitations by securing global resources, pursuing large projects, and enhancing services and industry through collaboration. Key features of alldependent include sharing agency details, cases, proposals, clients, and staff for networking, communication, and information exchange to expand PR services with low costs.
Sunil John, founder and CEO of Asda'a Burson-Marsteller in the Middle East and North Africa, gave a presentation on the rise of public relations in Asia and the MENA region. He discussed how the PR industry in MENA has grown to $500 million and is projected to reach $1 billion by 2020. Social media has changed the media landscape and is increasingly seen as a trusted news source, especially among youth. The growth of industries like energy, retail, and tourism present strong opportunities for PR work in the region. Success requires having a long-term view of relationships and investing in local talent.
This document summarizes key aspects of public relations in Japan. It notes that over 1,000 media companies are concentrated in Tokyo, allowing PR to reach half the population through just two markets. It also provides data on Japan's ranking in press freedom indexes and details of the PR industry in Japan, including its size, growth rate, gender ratio of employees, and the number of consultancies. Emerging areas of growth for PR firms are described as social media, communications consulting, and crisis management.
This document is the 2013 World PR Report produced by the Holmes Report and the International Communications Consultancy Organisation (ICCO). It contains rankings of the largest PR firms globally, an overview of trends in the PR industry, opportunities and challenges facing the industry, and regional analyses. In the foreword sections, industry leaders note that while the PR industry continues growing, firms need to better develop digital and social media capabilities to take advantage of changes in communications and convince clients that PR can provide strategic services beyond traditional media relations. Regional differences also exist, and firms must examine results on a local level to understand varying attitudes and adoption rates of new techniques.
This document discusses influence and influencer marketing. It defines different types of influencers and challenges in measuring influence. The process of an influencer marketing campaign involves listening to identify influencers, measuring their reach and impact through analytics, and measuring campaign success. A case study example for DFS in Hong Kong is provided where influencers were identified and scored on reach, engagement, relevance and amplification to select the most effective influencers for the campaign.
The document discusses a survey of 8,000 millennials in 17 countries about their views on business citizenship. Some of the key findings from the survey include:
1. 73% of millennials have given up on government and expect businesses to help address social and environmental issues.
2. 83% expect businesses to help but not do it alone, with 69% believing businesses should work with others including non-profits.
3. Millennials are willing to reward good business citizens with their loyalty (71%) and recommendations (78%), seeing them as leaders, employers of choice, genuine, and trustworthy.
4. However, 79% feel businesses are not meeting their expectations for citizenship.
This document discusses the importance of public relations (PR) measurement. It notes that boundaries between owned, paid and earned media are blurring, and that there is renewed confidence in PR measurement. It highlights several frameworks and initiatives to improve PR measurement, including the Barcelona Principles, AMEC's Valid Metrics framework, and AMEC's efforts to provide education on PR measurement through events, webinars, and an online college. The overall message is that PR measurement has never been more important, and that education is key to advancing the industry's approach to demonstrating the value and impact of PR.
World PR Report 2014, the most comprehensive study of the global PR industry created by the International Communications Consultancy (ICCO) and The Holmes Report, includes the 250 Top PR agencies Global Rankings and data on the latest trends and issues that these and other agencies are facing worldwide.
This document discusses the growing importance of purpose for organizations. It argues that having a clear purpose provides alignment, connects an organization more meaningfully to key audiences, and provides an essential foundation for planning. Purpose can no longer just be about outputs or profits, but must focus on creating positive human outcomes. Customers and society increasingly expect organizations to have a meaningful purpose that improves lives and makes a positive impact. The document examines the types of purposes organizations can have and the implications of becoming a purpose-led company, including the need to demonstrate authenticity, simplicity, visibility and using purpose as an anchor for all communications and decisions.
India is a large, diverse country with an ancient civilization but is also the world's youngest nation. It faces challenges like rapid economic growth alongside crumbling infrastructure and achieving democracy amidst complexity and chaos. The public relations industry in India is also complex, with digital media growing alongside sustained print media. While the perception of Indian public relations exceeds reality, the industry is consolidating which may allow the "peacock to fly" in the future.
This document discusses MSLGROUP's talent strategy and development programs in Asia. It highlights their best-in-class talent development programs, which include directors and managers workshops. It also discusses their focus on mobility experiences and developing a unified team across geographic and cultural boundaries. The document promotes MSLGROUP's "Have Heart" culture through examples of their community contributions and social causes in India. It also shares insights around millennials and business citizenship from MSLGROUP's global study.
This document provides rules for conducting successful public relations in emerging markets. It advises embracing complexity, pushing boundaries to reach new audiences, leading the market but not too much, growing the overall market rather than just one's own share, understanding differences in target audiences, developing local talent, providing relevant context with content, adopting digital and mobile approaches, creating direct experiences for audiences, fully integrating strategies, and expecting results to be redefined from traditional markets.
Presentation of the PR Quality Trust Seal based on the ICCO Consultancy Management Standard (CMS) for communications agencies and in-house departments. Created by Juergen Gangoly
Leading PR and marketing expert Ardi Kolah discusses the findings of his unique global report that identified opportunities for sports marketing and consultancy services to 2022. He recently advised the Department for Business Innovation & Skills (BIS) and his recommendations have influenced the British Governments growth strategy for business and professional services. Presented on 10 October 2013 at the ICCO Summit.
The 2013 ICCO Summit Presentation by Adam Mack, Chief Strategy Officer at Weber Shandwick. Delivered on 10th October 2013 as part of the "Innovation in PR" block.
The document discusses a new community marketing organization that focuses on developing individual relationships through one-to-one marketing, being part of communities through one-to-few marketing, and developing awareness through one-to-many advertising. It proposes a strategy of dividing the entire audience into multiple communities to eventually cover the entire market.
The 2013 ICCO Summit presentation by Fred Cook, Global CEO of GolinHarris. In this presentation Fred describes how they restructured GolinHarris to address the changing nature of the business. Delivered on 10th October as part of the "Agency of the Future" panel.
The document discusses a presentation given by David Gallagher at the ICCO Global Summit in October 2013 in Paris about whether public relations agencies should enter advertising awards competitions and how they can be successful if they do. It raises questions around why advertising agencies traditionally win these awards and whether it is fair, how PR agencies can win, how to get on the judging panels, what associations can do to help, if it is worthwhile for PR professionals, and if clients truly care about awards.
The document discusses the history and future of women in public relations. It notes that while women currently make up 73% of PRSA membership and 63% of college communications majors, the average income for women in PR is only 60% of men's. It quotes several influential women in support of empowerment. It argues the field is shifting from a male-dominated hierarchical model to a more inclusive, collaborative approach driven by consumer values.
The 2013 ICCO Summit presentation by Keith Yazmir, partner at maslansky+partners, the only global research and strategy firm focused solely on identifying the specific words, phrases and images that change perceptions, influence decision-making and drive action. Delivered on 10th October 2013 as part of the "Innovation in PR" block
ICCO Summit 2013 Presentation by Mohamed Al-Ayed, CEO of TRACCS, the biggest independent communications group in the Middle East and North Africa. The presentation was delivered on 11th October 2013.
Sunil John, founder and CEO of Asda'a Burson-Marsteller in the Middle East and North Africa, gave a presentation on the rise of public relations in Asia and the MENA region. He discussed how the PR industry in MENA has grown to $500 million and is projected to reach $1 billion by 2020. Social media has changed the media landscape and is increasingly seen as a trusted news source, especially among youth. The growth of industries like energy, retail, and tourism present strong opportunities for PR work in the region. Success requires having a long-term view of relationships and investing in local talent.
This document summarizes key aspects of public relations in Japan. It notes that over 1,000 media companies are concentrated in Tokyo, allowing PR to reach half the population through just two markets. It also provides data on Japan's ranking in press freedom indexes and details of the PR industry in Japan, including its size, growth rate, gender ratio of employees, and the number of consultancies. Emerging areas of growth for PR firms are described as social media, communications consulting, and crisis management.
This document is the 2013 World PR Report produced by the Holmes Report and the International Communications Consultancy Organisation (ICCO). It contains rankings of the largest PR firms globally, an overview of trends in the PR industry, opportunities and challenges facing the industry, and regional analyses. In the foreword sections, industry leaders note that while the PR industry continues growing, firms need to better develop digital and social media capabilities to take advantage of changes in communications and convince clients that PR can provide strategic services beyond traditional media relations. Regional differences also exist, and firms must examine results on a local level to understand varying attitudes and adoption rates of new techniques.
This document discusses influence and influencer marketing. It defines different types of influencers and challenges in measuring influence. The process of an influencer marketing campaign involves listening to identify influencers, measuring their reach and impact through analytics, and measuring campaign success. A case study example for DFS in Hong Kong is provided where influencers were identified and scored on reach, engagement, relevance and amplification to select the most effective influencers for the campaign.
The document discusses a survey of 8,000 millennials in 17 countries about their views on business citizenship. Some of the key findings from the survey include:
1. 73% of millennials have given up on government and expect businesses to help address social and environmental issues.
2. 83% expect businesses to help but not do it alone, with 69% believing businesses should work with others including non-profits.
3. Millennials are willing to reward good business citizens with their loyalty (71%) and recommendations (78%), seeing them as leaders, employers of choice, genuine, and trustworthy.
4. However, 79% feel businesses are not meeting their expectations for citizenship.
This document discusses the importance of public relations (PR) measurement. It notes that boundaries between owned, paid and earned media are blurring, and that there is renewed confidence in PR measurement. It highlights several frameworks and initiatives to improve PR measurement, including the Barcelona Principles, AMEC's Valid Metrics framework, and AMEC's efforts to provide education on PR measurement through events, webinars, and an online college. The overall message is that PR measurement has never been more important, and that education is key to advancing the industry's approach to demonstrating the value and impact of PR.
World PR Report 2014, the most comprehensive study of the global PR industry created by the International Communications Consultancy (ICCO) and The Holmes Report, includes the 250 Top PR agencies Global Rankings and data on the latest trends and issues that these and other agencies are facing worldwide.
This document discusses the growing importance of purpose for organizations. It argues that having a clear purpose provides alignment, connects an organization more meaningfully to key audiences, and provides an essential foundation for planning. Purpose can no longer just be about outputs or profits, but must focus on creating positive human outcomes. Customers and society increasingly expect organizations to have a meaningful purpose that improves lives and makes a positive impact. The document examines the types of purposes organizations can have and the implications of becoming a purpose-led company, including the need to demonstrate authenticity, simplicity, visibility and using purpose as an anchor for all communications and decisions.
India is a large, diverse country with an ancient civilization but is also the world's youngest nation. It faces challenges like rapid economic growth alongside crumbling infrastructure and achieving democracy amidst complexity and chaos. The public relations industry in India is also complex, with digital media growing alongside sustained print media. While the perception of Indian public relations exceeds reality, the industry is consolidating which may allow the "peacock to fly" in the future.
This document discusses MSLGROUP's talent strategy and development programs in Asia. It highlights their best-in-class talent development programs, which include directors and managers workshops. It also discusses their focus on mobility experiences and developing a unified team across geographic and cultural boundaries. The document promotes MSLGROUP's "Have Heart" culture through examples of their community contributions and social causes in India. It also shares insights around millennials and business citizenship from MSLGROUP's global study.
This document provides rules for conducting successful public relations in emerging markets. It advises embracing complexity, pushing boundaries to reach new audiences, leading the market but not too much, growing the overall market rather than just one's own share, understanding differences in target audiences, developing local talent, providing relevant context with content, adopting digital and mobile approaches, creating direct experiences for audiences, fully integrating strategies, and expecting results to be redefined from traditional markets.
Presentation of the PR Quality Trust Seal based on the ICCO Consultancy Management Standard (CMS) for communications agencies and in-house departments. Created by Juergen Gangoly
Leading PR and marketing expert Ardi Kolah discusses the findings of his unique global report that identified opportunities for sports marketing and consultancy services to 2022. He recently advised the Department for Business Innovation & Skills (BIS) and his recommendations have influenced the British Governments growth strategy for business and professional services. Presented on 10 October 2013 at the ICCO Summit.
The 2013 ICCO Summit Presentation by Adam Mack, Chief Strategy Officer at Weber Shandwick. Delivered on 10th October 2013 as part of the "Innovation in PR" block.
The document discusses a new community marketing organization that focuses on developing individual relationships through one-to-one marketing, being part of communities through one-to-few marketing, and developing awareness through one-to-many advertising. It proposes a strategy of dividing the entire audience into multiple communities to eventually cover the entire market.
The 2013 ICCO Summit presentation by Fred Cook, Global CEO of GolinHarris. In this presentation Fred describes how they restructured GolinHarris to address the changing nature of the business. Delivered on 10th October as part of the "Agency of the Future" panel.
The document discusses a presentation given by David Gallagher at the ICCO Global Summit in October 2013 in Paris about whether public relations agencies should enter advertising awards competitions and how they can be successful if they do. It raises questions around why advertising agencies traditionally win these awards and whether it is fair, how PR agencies can win, how to get on the judging panels, what associations can do to help, if it is worthwhile for PR professionals, and if clients truly care about awards.
The document discusses the history and future of women in public relations. It notes that while women currently make up 73% of PRSA membership and 63% of college communications majors, the average income for women in PR is only 60% of men's. It quotes several influential women in support of empowerment. It argues the field is shifting from a male-dominated hierarchical model to a more inclusive, collaborative approach driven by consumer values.
The 2013 ICCO Summit presentation by Keith Yazmir, partner at maslansky+partners, the only global research and strategy firm focused solely on identifying the specific words, phrases and images that change perceptions, influence decision-making and drive action. Delivered on 10th October 2013 as part of the "Innovation in PR" block
ICCO Summit 2013 Presentation by Mohamed Al-Ayed, CEO of TRACCS, the biggest independent communications group in the Middle East and North Africa. The presentation was delivered on 11th October 2013.
Following subtopics under Unit 5 Product level marketing are covered:
Preparation & evaluation of a product level marketing plan, Nature & contents of
Marketing Plans - Executive Summary, Situation Analysis, Marketing Strategy, Financials, and Control.Marketing
Evaluation & Control - Concept, Process & types of control - Annual Plan Control, Profitability Control, Efficiency
Control, Strategic Control, Marketing Audit, Impact of Technology on Marketing Planning and Control =
Connected Marketing Mix -four Cs (co-creation, currency, communal activation, and Conversation). Application
of Agile marketing Practices in Marketing Planning and control, Use of Immersive Marketing for Marketing
Planning and control decisions.
Digital Counters Demystified: Fundamentals & JKFlipFlop DesignGS Virdi
油
Join Dr. G.S. VirdiFormer Chief Scientist at CSIRCentral Electronics Engineering Research Institute, Pilanias he walks you through the essentials of electronic counters in digital logic. In this concise, exampledriven presentation youll learn:
What a counter is and why its indispensable in computing and embedded systems
How sequential digital logic circuits (using JK flipflops) implement divideby2 and ripple counters
The role of cascade connections in multibit counting
Interpreting timing diagrams to visualize count sequences (0 1 2 3 4)
Ideal for electronics students, hobbyists, and professionals brushing up on digital design.
Administration of medication.Medication administration: the direct applicatio...DR .PALLAVI PATHANIA
油
Medication administration: the direct application of a prescribed medicationwhether by injection, inhalation, ingestion, or other meansto the body of the individual by an individual legally authorized to do so.
B.Ed. First Year Semester IA. Meaning, Concept, Nature & ScopeProfDrShaikhImran
油
Geography can be called as an ancient subject, it can be related to the Greeks who gave immense importance to it. Greeks were the early voyagers known for their sea faring skills, they were the early explorers travelling the length and breadth of Mediterranean sea for trade. Returning back from the expeditions, these voyagers use to narrate details of their observation and experiences to the local people. In this way gradually Geography took shape as a discipline.
Behold a thrilling general quiz set brought to you by THE QUIZ CLUB OF PSG COLLEGE OF ARTS & SCIENCE, COIMBATORE comprising of everything from pop culture, history, culture, music and trivia!
Explore the trivia , knowledge , curiosity
So, get seated for an enthralling quiz ride.
Quizmaster : THANVANTH N A (Batch of 2023-26), THE QUIZ CLUB OF PSG COLLEGE OF ARTS & SCIENCE, Coimbatore
Diode Demystified: From Ideal Assumptions to Specialty ApplicationsGS Virdi
油
In this concise, exampledriven presentation, Dr. G.S. Virdi (Former Chief Scientist, CSIRCentral Electronics Engineering Research Institute) explores the world of diodesfrom the textbook ideal model to the nuances of reallife performance, and on to a showcase of specialpurpose diodes. Youll discover:
Ideal vs. Practical Diodes: What happens when you assume zero resistance and zero voltage dropand why real diodes always deviate
Practical Considerations: Forwardbias resistance, power dissipation limits, reversebias breakdown
SpecialPurpose Diode Gallery: Zener, LEDs, photodiodes, varactors, tunnel, Schottky & Shockley diodeswhat sets each apart and where to use them
Perfect for electronics students, hobbyists, and design engineers looking to solidify their understanding of semiconductor fundamentals.
#Diodes #SemiconductorDevices #ElectronicsFundamentals #CircuitDesign
UNIT 1 (INTRODUCTION TO COMMUNITY HEALTH NURSING)laxmiraju7744
油
Community health nursing, also known as public health nursing, focuses on promoting and protecting the health of populations. It's a specialized nursing practice that combines public health principles with traditional nursing care to address the health needs of individuals, families, and communities. Community health nursing aims to promote and preserve population health by focusing on the broader needs of a community, not just individuals. It emphasizes health promotion, disease prevention, and recognizing the unique needs of the community. This includes activities like health education, screening, and home care, while also considering social, ecological, and economic factors that influence health. In essence, community health nursing aims to improve the health and well-being of the community as a whole, by addressing the social, economic, and environmental factors that influence health, and by empowering individuals and families to take an active role in their own health.
Community health nursing is a synthesis of nursing practice applied in promoting and preserving the health of the population. Community health implies integration of curative, preventive and promotional health services. The aim of community diagnosis is the identification of community health problems. Remarkable development in public health was successful control of many communicable diseases. Nursing and medical services were strengthened to promote positive health. Now a days more emphasis is focused on the sick to the well person, from the individual to the community. To attain Health For All through Primary Health Care led to the restructuring of the rural health services. At present Public health nurses are called as Community health nurses who are registered nurses (RN) trained to work in public health settings. It includes nursing services in all phase of health services which is organized for the welfare of the community. In 1958 Indian Nursing Council has integrated Community health into basic curriculum in nursing.
A measles outbreak originating in West Texas has been linked to confirmed cases in New Mexico, with additional cases reported in Oklahoma and Kansas. 61 individuals have required hospitalization, and 3 deaths, 2 children in Texas and 1 adult in New Mexico. These fatalities mark the first measles-related deaths in the United States since 2015 and the first pediatric measles death since 2003.
The YSPH Virtual Medical Operations Center Briefs (VMOC) were created as a service-learning project by faculty and graduate students at the Yale School of Public Health in response to the 2010 Haiti Earthquake. Each year, the VMOC Briefs are produced by students enrolled in Environmental Health Science Course 581 - Public Health Emergencies: Disaster Planning and Response. These briefs compile diverse information sources including status reports, maps, news articles, and web content into a single, easily digestible document that can be widely shared and used interactively. Key features of this report include:
- Comprehensive Overview: Provides situation updates, maps, relevant news, and web resources.
- Accessibility: Designed for easy reading, wide distribution, and interactive use.
- Collaboration: The unlocked" format enables other responders to share, copy, and adapt it seamlessly.
The students learn by doing, quickly discovering how and where to find critical information and presenting it in an easily understood manner.
Crude Drugs in D. Pharm Syllabus: A Comprehensive Chart in PharmacognosyPAWAN KUMAR SAHU
油
Crude drugs are plant or animal-derived substances used in traditional medicine or as a source of pharmaceuticals. They can be in various forms, such as dried plants, extracts, or powders.
Types of Crude Drugs
1. Herbal drugs: Plant-based remedies, like leaves, roots, or flowers.
2. Animal-derived drugs: Substances obtained from animals, like honey, beeswax, or lanolin.
3. Mineral drugs: Inorganic substances, like sulfur or minerals.
Importance of Crude Drugs
1. Traditional medicine: Many cultures rely on crude drugs for various health issues.
2. Pharmaceutical development: Crude drugs can serve as starting materials for synthesizing modern medicines.
3. Dietary supplements: Some crude drugs are used as dietary supplements.
Study of Crude Drugs
Pharmacognosy is the study of crude drugs, focusing on their:
1. Biological source: Identification of the plant or animal source.
2. Chemical constituents: Analysis of the active compounds.
3. Therapeutic efficacy: Evaluation of their medicinal properties.
4. Safety and toxicity: Assessment of potential side effects and interactions.
Examples of Crude Drugs
1. Digitalis (Foxglove): Used to treat heart conditions.
2. Senna: A natural laxative derived from the Senna plant.
3. Turmeric: Contains curcumin, which has anti-inflammatory properties.
4. Ginger: Used for digestive issues and nausea.
Challenges and Opportunities
1. Standardization: Ensuring consistent quality and potency.
2. Regulation: Oversight of crude drug production and use.
3. Research and development: Exploring new therapeutic applications.
Teacher Education Programme Optional Paper Guidance & Counselling CONCEPTS IN...ProfDrShaikhImran
油
According to Goods Dictionary
Counselling is the individualized and personalized assistance for personal, educational, vocational problems in which all pertinent facts are studied and analyzed and a solution is sought often with the assistance of a specialist.
CLINICAL SYMPTOMS & MANAGEMENT OF POISONING.pptxAshish Umale
油
The above slides indicated the detailed study about the poisoning conditions and its types.
There are three main categories of the poisoning such as corrosive, irritant, neurotics , which describes the various type of poisoning.
There are many different types and compounds are responsible for causing the poisoning conditions inside the body.
Some of the main categories that creates poisoning are mercury, lead, arsenic, organophosphorus, barbiturates etc.
All the above conditions caused poisoning conditions inside the body by performing various mechanisms on various receptors and various parts of the body which creats harmful effect and even may lead to death condition too. To cure these harmful conditions various drugs are used to treat them. Management of these diseases are important by which the spredispeed of these will reduce and the condition will be free from the impact o poison on the body.
This presentation was provided by Simon Mellins of Simon Mellins Consulting, during the third session of the NISO training series "Accessibility Essentials." Session Three: An Introduction to Accessible Publishing, was held April 17, 2025.