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The rise of Asian PR
An Indian perspective
ICCO Global Summit 2014, New Delhi
India: Size, diversity and complexity
2
3
Whatever you can rightly say about India,
the opposite is also true
Oldest civilization and
the youngest nation
4
Growing wealth and economy,
crumbling infrastructure
5
Perfect chaos amidst a perfect democracy
6
Uniquely talented society and yet…
7
8
Huge potential, intimidating challenges
9
The silver lining ….
10
Headlines reflecting business sentiment
11
Powerful forces of change
In the glare of public scrutiny
13
A few words about Indian media
14
Digital is growing, so is print media
15
Indian PR: Perception exceeds reality
16
Consolidation of PR in India
17
Will the peacock fly?
Thank you
18

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