Brazilian mkt seenheiser.part1
Download as ppt, pdf1 like444 views
The document is a business plan for introducing the audio brand Sennheiser to the Brazilian retail market. It provides an overview of Link do Brasil, an existing value-added distributor in Brazil, and analyzes the major retail channels in Brazil including hypermarkets, department stores, specialty stores, and e-commerce. It then outlines a go-to-market strategy for Sennheiser that leverages Link do Brasil's distribution network, sales team, customer support and focuses on product, price, promotion and distribution.
1 of 16
Download to read offline
Ad
Recommended
What is going on with Canada's Retail Sector? July 2019
What is going on with Canada's Retail Sector? July 2019paul young cpa, cga
油
Paul Young CPA, CGA presented a report on retail sales in Canada for July 2019. The report discussed retail sales by segment and province. It also covered topics like e-commerce, alcohol distribution, retail risks, augmented reality applications, and retail closures and bankruptcies. For 2019, retail sales rebounded slightly in February after declines in previous months. Consumer spending is expected to grow slowly while carbon taxation may impact consumer prices. Retailers will focus on expanding e-commerce and improving customer experience through technology.Oracle Retail & Propera
Oracle Retail & ProperaOytun Yenis
油
The document outlines go-to-market strategies for the Turkish retail sector, focusing on innovative solutions aimed at enhancing customer experience and brand awareness. It highlights the growth potential of Turkey's retail industry, driven by demographic factors, economic growth, and evolving retail technologies. Additionally, it presents a range of Oracle retail solutions and marketing strategies to support retailers in adapting to new digital transformations and consumer behaviors.Sonoma State University Winery Direct to Consumer Seminar Fall 2015 10-16-15
Sonoma State University Winery Direct to Consumer Seminar Fall 2015 10-16-15Ronald Scharman
油
This document summarizes a presentation on direct-to-consumer marketing given by Ron Scharman. The presentation covers the past, present, and future of the direct-to-consumer wine sales channel. It discusses how the channel has grown significantly in recent years and its importance to many small wineries. It also covers challenges in telling a brand's three-dimensional story through two-dimensional online channels and the rise of mobile and omni-channel marketing. The presentation emphasizes the importance of focusing on the customer experience across all marketing touchpoints.Ls Retail - possibilities to sell more
Ls Retail - possibilities to sell moreStrongPoint Baltics
油
LS Retail provides tools to help retailers:
1) Increase sales through improved marketing, personalization, and motivating the sales force.
2) Motivate the sales force through smarter sales commission rules to encourage desired sales.
3) Reduce losses by identifying unacceptable cashier behavior through transaction analysis and predefined triggers.REACH FOR A BEER STORE CUSTOMER
REACH FOR A BEER STORE CUSTOMERXMC - CANADA's OFFICIAL SPONSORSHIP AND EXPERIENTIAL MARKETING AGENCY
油
The Beer Store offers marketing programs across Ontario with over 445 locations and 100 million transactions yearly. Their media mix includes signage, sampling, parking lot activations, digital ads, and contests, all with a low cost per thousand impressions (CPM). For custom programs, contact Andrew Dorcas at 3SP Media.Carrefour Smart Shopping - powered by Onyx Beacon - 2015
Carrefour Smart Shopping - powered by Onyx Beacon - 2015Onyx Beacon
油
Carrefour has implemented iBeacon technology in its 28 hypermarkets in Romania, utilizing 600 Beacon One devices to enhance in-store navigation and provide contextual information to customers. A free mobile app allows shoppers to select store departments and offers GPS-like route guidance, while also delivering notifications about special offers and promotions. This system not only aids consumer navigation but also collects valuable analytics to improve retailer operations and marketing strategies.Salesupply Presentatie 2010
Salesupply Presentatie 2010toinebastiaans
油
Salesupply aims to enable global e-commerce by providing localization services for webshops to sell across borders. This includes providing a local address, customer support in local languages, and fulfillment services. Major e-commerce markets highlighted for opportunities include China, India, Brazil, the US, and the EU. Salesupply offers three packages to cover different regions of Europe, providing services and support to help webshops succeed in cross-border sales.Jusfood presentation sep 2013
Jusfood presentation sep 2013CLOUD7 WEB SOLUTIONS
油
Jusfood is an online food ordering and delivery service that allows customers to order from restaurants through its website and mobile apps. It aims to be a leader in online food ordering and payment technology. Jusfood's services allow restaurants to reach new customers, increase revenues, and optimize resources through features like online ordering, menu management, marketing tools, and real-time reporting and analytics. Jusfood also guarantees payments to restaurants and offers 100% satisfaction guaranteed for both restaurants and customers.Een duurzame beleving met Social Media - Circulaire Economie
Een duurzame beleving met Social Media - Circulaire EconomieAnita Holthuis-van Leeuwenkamp
油
Wij zoomen in op Crowdsourcing en Storytelling. Enerzijds voorbeeldcases en resultaten, anderzijds ook een uitnodiging om zelf aan de slag te gaan. De antwoorden op praktische vragen om online aan de slag te gaan in de veranderende economie! Na dit seminar genoeg denkstof en om elkaar online op te zoeken en het verhaal met elkaar te gaan delen.Fortune Personnel Consultants
Fortune Personnel ConsultantsJim Schultz
油
The document discusses the benefits of hiring during recessions and outlines the services provided by FPC and recruiter Jim Schultz. FPC helps companies attract and retain talented professionals through a proven executive search process. Jim Schultz specializes in supply chain, quality, and operations roles, particularly in life sciences and renewable energy. His experience and success in placing candidates makes him well-suited to help companies and candidates.Parent meeting
Parent meetinglightb
油
The agenda covers a survey, information about a BTOP grant to provide broadband access, preparing students with 21st century skills, expectations for netbook users, cyber safety tips, and a voucher program. Details include an overview of the grant funding, objectives to increase broadband adoption, engagement, and skills needed for the 21st century like problem solving and collaboration. Cyberbullying and safety tips for online behavior are also discussed.Il CdA Hera approva la trimestrale al 30 settembre 2012
Il CdA Hera approva la trimestrale al 30 settembre 2012Hera Group
油
Il Consiglio di Amministrazione di Hera ha approvato i risultati finanziari del terzo trimestre 2012, con ricavi pari a 3.322,0 milioni di euro (+14,5%) e un utile netto di 70,2 milioni (+3,7%). Nonostante la contrazione economica, l'area gas ha dato un contributo significativo, mentre l'area ambiente ha visto un lieve calo a causa della diminuzione dei rifiuti trattati. L'azienda prevede di chiudere l'anno con risultati in crescita rispetto al 2011, mantenendo un dividendo stabile.Copyright and fair use basics
Copyright and fair use basicslightb
油
Copyright protects original works of authorship including writing, music, art, and other creative works. It exists to provide financial incentive for creative works by allowing creators to profit from their work. Anything in a fixed, tangible form is protected by copyright from the moment it is created. Educators can legally use works that are in the public domain, fall under fair use guidelines, or they have permission to use from the creator. Fair use allows limited use of copyrighted works for purposes like teaching without permission as long as it is for a non-profit educational use, only a small portion is used, and it does not harm the market for the original work.Digitalk Martin Blinder - 260911
Digitalk Martin Blinder - 260911Martin Blinder
油
This document discusses building digital ecosystems through data collection. It advocates establishing a learning loop to collect the right user data, determining an engaging proposition, and considering channels like social media, apps, and games to continuously interact with users. The presentation provides examples of using APIs to create tools that collect user data at every step to better understand customers and their needs over time. It argues that brands must embrace partnership with users by adding value through participation and sharing to build trusted relationships.Presentazione 2012 uk open show
Presentazione 2012 uk open showEnrico Charles Humanitarian Organisation Ltd
油
The Enrico Charles Literary Award was created by a mother to honor her son Enrico who had Spinal Muscular Atrophy Type 1 and died at a young age, in order to share positive stories about living with disabilities and inspire others. The award began in the UK and Italy and aims to promote understanding of disabilities and success stories to improve perceptions and help disabled people through sharing their experiences. It is now working to expand nationally in the UK in 2013 and provide a platform to connect writers and readers.7th annual lat am ceo conference ny
7th annual lat am ceo conference nyrimagazineluiza
油
The document provides an overview of the 7th Annual LatAm CEO Conference hosted by Magazine Luiza on May 16-17. It summarizes key information about the Brazilian economy and consumer market over the past decade, highlighting trends of GDP growth, declining unemployment, rising incomes, and expansion of the middle class. These trends have fueled growth in retail sales, consumer credit, and purchases of durable goods. The document also provides an overview of Magazine Luiza, describing its strong corporate culture, focus on customers, multi-channel model, and growth opportunities.Fast Company Brazil
Fast Company BrazilAntonio Balochini
油
The DLK-Fast Company Group is a Brazilian consulting company that provides integrated solutions for foreign companies seeking representation, distribution, sales, and brand development in Brazil. Brazil is an attractive market being the largest economy in Latin America with strong growth potential. The DLK-Fast Company Group offers consulting services to support market entry and representation, as well as distribution and sales outsourcing to the Brazilian electronics, technology, and consumer goods markets. The company is led by CEO Jos辿 Ant担nio Scodiero, who has over 25 years of experience in technology and brings extensive industry relationships to help clients succeed in Brazil.Hot from Brazil: 7 insights into the world of the Brazilian consumer
Hot from Brazil: 7 insights into the world of the Brazilian consumerBrand Genetics
油
Brazil is emerging as a significant consumer market due to a rising middle class and substantial foreign investment, although it faces challenges like income disparity and social unrest. Key insights for brands include the importance of relationships in consumer behavior, the impact of cultural fusion, and the increasing role of social commerce. To succeed in Brazil, brands must adapt to diverse consumer needs and look beyond established cities to capitalize on growth in emerging regions.Consumer Behavior in Brazil
Consumer Behavior in BrazilRoderick Head
油
The document analyzes consumer behavior in Brazil, highlighting a rapidly growing middle class and diverse spending habits fueled by a robust economy. Key trends include an increase in private consumption, the transformation of retail sectors, and significant growth in industries such as automobiles and consumer electronics. Additionally, the influence of media, online shopping, and social networking on consumer choices is emphasized, reflecting the country's dynamic market landscape.Btg pactual lat am ceo conference new york 2012 en
Btg pactual lat am ceo conference new york 2012 enrimagazineluiza
油
sales assistant tool with customer profile
and history
LuizaNet: online sales platform with customer profile
LuizaPay: payment platform with customer profile
LuizaCard: credit card platform with customer profile
LuizaConsortium: consortium platform with customer
profile
1) Average of calls per month in 2011
Exceptional relationship management through robust CRM toolsI Mreport Market Selection (Roll No 6 &7)
I Mreport Market Selection (Roll No 6 &7)Radhikachemical
油
The document is a market selection report for Kyra Bath & Body Works, analyzing potential markets in Brazil and Argentina. It details country specifications including population structure, consumption trends, distribution channels, government regulations, and competitors, highlighting Brazil as a rapidly growing cosmetics market. Ultimately, the evaluation suggests that entering the Brazilian market presents more benefits compared to Argentina.TSH Company presentation
TSH Company presentationTam叩s Hertendi
油
The document introduces the Saleshouse concept, which provides local agency services to help multinational companies enter and grow their sales in Central and Eastern European markets. The Saleshouse acts as the company's "extended hand" by finding distributors and customers, introducing new brands and products, providing market analysis, and offering additional services like marketing, logistics, and customer support. These services aim to build long-term partnerships and increase clients' turnover in the region without requiring startup costs.Inward and Outward Perspectives in South Amercian Context: Brand Value and Gl...
Inward and Outward Perspectives in South Amercian Context: Brand Value and Gl...Sgbed
油
This document discusses brands and branding in South America. It provides statistics on the top global brands from 2012-2016, noting that no South American brands were represented in the top 100 lists. The document then examines branding within several key South American countries (Chile, Colombia, Peru, Argentina, Brazil) and highlights some of the top brands in each market. These brands employ strategies tailored to their local consumers and cultures. The document also discusses perspectives on South American brands expanding internationally and challenges they may face with perceptions of "made in" products.Gifts Market Research in Brazil
Gifts Market Research in BrazilMemory Promotional Enterprise
油
The document analyzes trends in Brazil's promotional gifts market, highlighting the impact of technology, globalization, and the rise of importers, particularly from China, leading to intensified competition and price wars. The study discusses the transition to a knowledge-based model, urging companies to innovate and adapt to consumer demands while also navigating legal challenges like anti-dumping measures. Opportunities lie in focusing on design, the Internet as a sales channel, and tapping into niche markets, driving a need for collaboration and strategic alliances among local firms.BCG: Redefining Brazil Emerging Middle Class July 2013
BCG: Redefining Brazil Emerging Middle Class July 2013Brian Crotty
油
The document summarizes BCG's analysis of Brazil's emerging middle class and consumer market growth between 2010-2020. Key points:
- 5.3 million Brazilian households are expected to rise from restricted to emergent middle class, accounting for over 85% of consumption growth.
- Companies will need a larger geographic presence in Brazil, including smaller cities, to reach middle/affluent households, which will grow to 37% of households by 2020 from 29% in 2010.
- Sectors like personal/financial services and private education are poised to see the most rapid spending acceleration, while apparel, food, telecom and others will also experience significant growth.
- Rapid shifts in consumer behavior will occur as incomesRafael Portugal | Branding Cases
Rafael Portugal | Branding Casesguestf570220b
油
The document outlines a branding strategy for a home appliances company. It details problems with the brand being perceived as old and expensive. Solutions included endorsing the brand with a celebrity spokesperson, updating visual communication and point-of-sale materials to highlight modern, fashionable designs. These efforts successfully grew sales 15% and improved brand image as modern, easy to use in customers' perceptions.Brazilian market-access-white-paper
Brazilian market-access-white-paperIntertek CE
油
This document provides information on how to get household and electrical appliances certified for sale in Brazil. It discusses Brazil's growing economy and opportunities in the appliance/electronics market. It outlines Brazil's certification requirements including safety standards, energy efficiency labeling, and regulations like Decree 371. The document recommends working with Intertek, an accredited certification body, to navigate certification and ensure compliance with evolving Brazilian rules.Casas bahia marketing to the poor
Casas bahia marketing to the poorNeha Sharma
油
Casas Bahia is the largest retail chain in Brazil, founded in 1958. It deals primarily in electronics, furniture, and appliances. The company owns over 500 stores across Brazil and employs around 60,000 people serving over 31 million customers annually. Casas Bahia generates around $7 billion in annual revenue. The company's business model focuses on marketing to and providing credit for lower-income consumers. Nearly 90% of Casas Bahia's revenue comes from credit sales. The company evaluates customers' creditworthiness using internal proprietary systems and a third party credit rating service. Casas Bahia has been successful targeting this consumer segment through competitive pricing, credit financing, and aggressive television advertising promoting a sense of luxury. However, someMore Related Content
Viewers also liked (9)
Een duurzame beleving met Social Media - Circulaire Economie
Een duurzame beleving met Social Media - Circulaire EconomieAnita Holthuis-van Leeuwenkamp
油
Wij zoomen in op Crowdsourcing en Storytelling. Enerzijds voorbeeldcases en resultaten, anderzijds ook een uitnodiging om zelf aan de slag te gaan. De antwoorden op praktische vragen om online aan de slag te gaan in de veranderende economie! Na dit seminar genoeg denkstof en om elkaar online op te zoeken en het verhaal met elkaar te gaan delen.Fortune Personnel Consultants
Fortune Personnel ConsultantsJim Schultz
油
The document discusses the benefits of hiring during recessions and outlines the services provided by FPC and recruiter Jim Schultz. FPC helps companies attract and retain talented professionals through a proven executive search process. Jim Schultz specializes in supply chain, quality, and operations roles, particularly in life sciences and renewable energy. His experience and success in placing candidates makes him well-suited to help companies and candidates.Parent meeting
Parent meetinglightb
油
The agenda covers a survey, information about a BTOP grant to provide broadband access, preparing students with 21st century skills, expectations for netbook users, cyber safety tips, and a voucher program. Details include an overview of the grant funding, objectives to increase broadband adoption, engagement, and skills needed for the 21st century like problem solving and collaboration. Cyberbullying and safety tips for online behavior are also discussed.Il CdA Hera approva la trimestrale al 30 settembre 2012
Il CdA Hera approva la trimestrale al 30 settembre 2012Hera Group
油
Il Consiglio di Amministrazione di Hera ha approvato i risultati finanziari del terzo trimestre 2012, con ricavi pari a 3.322,0 milioni di euro (+14,5%) e un utile netto di 70,2 milioni (+3,7%). Nonostante la contrazione economica, l'area gas ha dato un contributo significativo, mentre l'area ambiente ha visto un lieve calo a causa della diminuzione dei rifiuti trattati. L'azienda prevede di chiudere l'anno con risultati in crescita rispetto al 2011, mantenendo un dividendo stabile.Copyright and fair use basics
Copyright and fair use basicslightb
油
Copyright protects original works of authorship including writing, music, art, and other creative works. It exists to provide financial incentive for creative works by allowing creators to profit from their work. Anything in a fixed, tangible form is protected by copyright from the moment it is created. Educators can legally use works that are in the public domain, fall under fair use guidelines, or they have permission to use from the creator. Fair use allows limited use of copyrighted works for purposes like teaching without permission as long as it is for a non-profit educational use, only a small portion is used, and it does not harm the market for the original work.Digitalk Martin Blinder - 260911
Digitalk Martin Blinder - 260911Martin Blinder
油
This document discusses building digital ecosystems through data collection. It advocates establishing a learning loop to collect the right user data, determining an engaging proposition, and considering channels like social media, apps, and games to continuously interact with users. The presentation provides examples of using APIs to create tools that collect user data at every step to better understand customers and their needs over time. It argues that brands must embrace partnership with users by adding value through participation and sharing to build trusted relationships.Presentazione 2012 uk open show
Presentazione 2012 uk open showEnrico Charles Humanitarian Organisation Ltd
油
The Enrico Charles Literary Award was created by a mother to honor her son Enrico who had Spinal Muscular Atrophy Type 1 and died at a young age, in order to share positive stories about living with disabilities and inspire others. The award began in the UK and Italy and aims to promote understanding of disabilities and success stories to improve perceptions and help disabled people through sharing their experiences. It is now working to expand nationally in the UK in 2013 and provide a platform to connect writers and readers.Similar to Brazilian mkt seenheiser.part1 (20)
7th annual lat am ceo conference ny
7th annual lat am ceo conference nyrimagazineluiza
油
The document provides an overview of the 7th Annual LatAm CEO Conference hosted by Magazine Luiza on May 16-17. It summarizes key information about the Brazilian economy and consumer market over the past decade, highlighting trends of GDP growth, declining unemployment, rising incomes, and expansion of the middle class. These trends have fueled growth in retail sales, consumer credit, and purchases of durable goods. The document also provides an overview of Magazine Luiza, describing its strong corporate culture, focus on customers, multi-channel model, and growth opportunities.Fast Company Brazil
Fast Company BrazilAntonio Balochini
油
The DLK-Fast Company Group is a Brazilian consulting company that provides integrated solutions for foreign companies seeking representation, distribution, sales, and brand development in Brazil. Brazil is an attractive market being the largest economy in Latin America with strong growth potential. The DLK-Fast Company Group offers consulting services to support market entry and representation, as well as distribution and sales outsourcing to the Brazilian electronics, technology, and consumer goods markets. The company is led by CEO Jos辿 Ant担nio Scodiero, who has over 25 years of experience in technology and brings extensive industry relationships to help clients succeed in Brazil.Hot from Brazil: 7 insights into the world of the Brazilian consumer
Hot from Brazil: 7 insights into the world of the Brazilian consumerBrand Genetics
油
Brazil is emerging as a significant consumer market due to a rising middle class and substantial foreign investment, although it faces challenges like income disparity and social unrest. Key insights for brands include the importance of relationships in consumer behavior, the impact of cultural fusion, and the increasing role of social commerce. To succeed in Brazil, brands must adapt to diverse consumer needs and look beyond established cities to capitalize on growth in emerging regions.Consumer Behavior in Brazil
Consumer Behavior in BrazilRoderick Head
油
The document analyzes consumer behavior in Brazil, highlighting a rapidly growing middle class and diverse spending habits fueled by a robust economy. Key trends include an increase in private consumption, the transformation of retail sectors, and significant growth in industries such as automobiles and consumer electronics. Additionally, the influence of media, online shopping, and social networking on consumer choices is emphasized, reflecting the country's dynamic market landscape.Btg pactual lat am ceo conference new york 2012 en
Btg pactual lat am ceo conference new york 2012 enrimagazineluiza
油
sales assistant tool with customer profile
and history
LuizaNet: online sales platform with customer profile
LuizaPay: payment platform with customer profile
LuizaCard: credit card platform with customer profile
LuizaConsortium: consortium platform with customer
profile
1) Average of calls per month in 2011
Exceptional relationship management through robust CRM toolsI Mreport Market Selection (Roll No 6 &7)
I Mreport Market Selection (Roll No 6 &7)Radhikachemical
油
The document is a market selection report for Kyra Bath & Body Works, analyzing potential markets in Brazil and Argentina. It details country specifications including population structure, consumption trends, distribution channels, government regulations, and competitors, highlighting Brazil as a rapidly growing cosmetics market. Ultimately, the evaluation suggests that entering the Brazilian market presents more benefits compared to Argentina.TSH Company presentation
TSH Company presentationTam叩s Hertendi
油
The document introduces the Saleshouse concept, which provides local agency services to help multinational companies enter and grow their sales in Central and Eastern European markets. The Saleshouse acts as the company's "extended hand" by finding distributors and customers, introducing new brands and products, providing market analysis, and offering additional services like marketing, logistics, and customer support. These services aim to build long-term partnerships and increase clients' turnover in the region without requiring startup costs.Inward and Outward Perspectives in South Amercian Context: Brand Value and Gl...
Inward and Outward Perspectives in South Amercian Context: Brand Value and Gl...Sgbed
油
This document discusses brands and branding in South America. It provides statistics on the top global brands from 2012-2016, noting that no South American brands were represented in the top 100 lists. The document then examines branding within several key South American countries (Chile, Colombia, Peru, Argentina, Brazil) and highlights some of the top brands in each market. These brands employ strategies tailored to their local consumers and cultures. The document also discusses perspectives on South American brands expanding internationally and challenges they may face with perceptions of "made in" products.Gifts Market Research in Brazil
Gifts Market Research in BrazilMemory Promotional Enterprise
油
The document analyzes trends in Brazil's promotional gifts market, highlighting the impact of technology, globalization, and the rise of importers, particularly from China, leading to intensified competition and price wars. The study discusses the transition to a knowledge-based model, urging companies to innovate and adapt to consumer demands while also navigating legal challenges like anti-dumping measures. Opportunities lie in focusing on design, the Internet as a sales channel, and tapping into niche markets, driving a need for collaboration and strategic alliances among local firms.BCG: Redefining Brazil Emerging Middle Class July 2013
BCG: Redefining Brazil Emerging Middle Class July 2013Brian Crotty
油
The document summarizes BCG's analysis of Brazil's emerging middle class and consumer market growth between 2010-2020. Key points:
- 5.3 million Brazilian households are expected to rise from restricted to emergent middle class, accounting for over 85% of consumption growth.
- Companies will need a larger geographic presence in Brazil, including smaller cities, to reach middle/affluent households, which will grow to 37% of households by 2020 from 29% in 2010.
- Sectors like personal/financial services and private education are poised to see the most rapid spending acceleration, while apparel, food, telecom and others will also experience significant growth.
- Rapid shifts in consumer behavior will occur as incomesRafael Portugal | Branding Cases
Rafael Portugal | Branding Casesguestf570220b
油
The document outlines a branding strategy for a home appliances company. It details problems with the brand being perceived as old and expensive. Solutions included endorsing the brand with a celebrity spokesperson, updating visual communication and point-of-sale materials to highlight modern, fashionable designs. These efforts successfully grew sales 15% and improved brand image as modern, easy to use in customers' perceptions.Brazilian market-access-white-paper
Brazilian market-access-white-paperIntertek CE
油
This document provides information on how to get household and electrical appliances certified for sale in Brazil. It discusses Brazil's growing economy and opportunities in the appliance/electronics market. It outlines Brazil's certification requirements including safety standards, energy efficiency labeling, and regulations like Decree 371. The document recommends working with Intertek, an accredited certification body, to navigate certification and ensure compliance with evolving Brazilian rules.Casas bahia marketing to the poor
Casas bahia marketing to the poorNeha Sharma
油
Casas Bahia is the largest retail chain in Brazil, founded in 1958. It deals primarily in electronics, furniture, and appliances. The company owns over 500 stores across Brazil and employs around 60,000 people serving over 31 million customers annually. Casas Bahia generates around $7 billion in annual revenue. The company's business model focuses on marketing to and providing credit for lower-income consumers. Nearly 90% of Casas Bahia's revenue comes from credit sales. The company evaluates customers' creditworthiness using internal proprietary systems and a third party credit rating service. Casas Bahia has been successful targeting this consumer segment through competitive pricing, credit financing, and aggressive television advertising promoting a sense of luxury. However, someSOGO India
SOGO Indiasogoindia
油
SOGO is a global brand of home appliances and electronics established in Spain in 1981 that has expanded to over 25 countries, and has recently opened an office in Mumbai, India to establish its brand and expand sales throughout the country by 2013, offering European-designed products at affordable prices with a long-term vision of becoming a leading brand in India.PC Business in Brazil - An overview
PC Business in Brazil - An overviewpavanvvyas
油
The Brazilian PC market continues to grow steadily despite slowing growth rates. It is the third largest PC market globally and is expected to reach 16.7 million units sold in 2012 with 9% growth. While penetration is only 25%, opportunities remain for further growth. Competition is intense with local, global, and Asian players vying for market share through new products, competitive pricing, channel development, and management focus on Brazil. Brand preferences are led by Apple, HP, and Dell, while costs are a key factor for most consumers. Maintaining leadership will require investments in partnerships, products, marketing, and a balanced expansion approach.First Starbucks in South Africa - HGR page 11
First Starbucks in South Africa - HGR page 11Eugene Beukes
油
JD Group won seven awards at the Retail Awards, including for Hi-Fi Corporation, Incredible Connection, and Electric Express. However, Shoprite's House and Home rose to take the top Furniture Stores Overall award. Retail trade sales growth slowed to 4.6% in August. LG appointed Annex Distribution to distribute its notebooks in Africa. Massmart CEO was positive about benefits from the Walmart takeover, while the finance minister hoped it wouldn't reduce competition. Massmart may pull out of Zimbabwe if a new ownership law is implemented. The rebuilt Tafelberg Bellville store is set to reopen in December. A new Wetherlys flagship store opened in Bryanston offering quality furniture and a Starbucks.Portfolio nsula/Neogama- Ingles
Portfolio nsula/Neogama- InglesJaime Albornoz
油
NEOGAMA/BBH is an agency that specializes in branding, media planning, and management. It uses a 3-step process to create prime marketing ideas for brands: 1) analyzing the brand essence, 2) defining the brand's territory in consumers' minds, 3) creating a prime marketing idea that embodies the brand's territory. NEOGAMA/BBH has experience in Latin America and works with various international clients on brand positioning and communication strategies across all channels.Latinoretailersnetwork11
Latinoretailersnetwork11GUSTECH SA DE CV
油
The document discusses marketing and promoting wholesale trade between US and Latin American manufacturers and retailers to reach Latino consumers in the US. It describes creating an online and print directory of Latino-focused products in categories like food, clothing and cosmetics to connect suppliers with distributors, wholesalers and retailers. It also mentions workshops, conferences and trade shows to support these business connections.Specialist Retailers in Global: Market Guide to 2016
Specialist Retailers in Global: Market Guide to 2016ReportsnReports
油
This 220-page report from 2012 provides an analysis of trends in the specialist retailers market globally through 2016. It includes historical and forecast sales data segmented by channel and category. The report aims to help companies in the retail industry understand changes in the market to seize opportunities and form business strategies. It provides an overview of the specialist retailers market structure and sales for different regions including trends by product categories like clothing, electronics, and more.Apresenta巽達o Pronto! - Eng
Apresenta巽達o Pronto! - EngLPS Brasil - Consultoria de Im坦veis S.A.
油
Lopes is launching a new secondary real estate market operation called Pronto! with the goals of building a significant market presence, establishing a sustainable competitive advantage, and achieving above-average profit margins. Pronto! will use a hybrid model of both owned and franchised stores to rapidly expand its network across Brazil at an optimized capital expenditure. The new dedicated brand Pronto! will offer a one-stop shopping experience for property purchases and financing through a joint venture with Ita炭 bank. An integrated marketing campaign is launching the new brand and operation.Ad
Recently uploaded (20)
Paul Turovsky - A Key Contributor
Paul Turovsky - A Key ContributorPaul Turovsky
油
Paul Turovsky is a manager for Foursquare Realty Investments. He graduated from Ave Maria School of Law in 2013 and received his undergraduate degree from Baruch College. Mr. Turovsky has founded multiple real estate firms to serve various functions. Integration of Information Security Governance and Corporate Governance
Integration of Information Security Governance and Corporate GovernanceTokyo Security Community
油
Note on Typographical Errors:
A few typographical errors remain in the current version of the paper and are noted below for clarification:
On page 9: "Risk Analysis / Risk Analysis" should read "Risk Analysis / Risk Assessment".
On page 12: "VA: Value at Risk" should be corrected to "VR: Value at Risk".
On page 12: "TOC" should be corrected to "TCO" (Total Cost of Ownership).
Fig.1 I forgot to add WAF....but it is okay because I described a messed up company.
Axcess Instruments Pitch Deck - Newport Beach Investor Conference 2025
Axcess Instruments Pitch Deck - Newport Beach Investor Conference 2025Hector Del Castillo, CPM, CPMM
油
Axcess Instruments Pitch Deck for Newport Beach Investor Conference 2025Oleksandr Osypenko: 丕仗舒于仍仆仆 舒仂仄 舒 亠舒仄亳 (UA)
Oleksandr Osypenko: 丕仗舒于仍仆仆 舒仂仄 舒 亠舒仄亳 (UA)Lviv Startup Club
油
Oleksandr Osypenko: 丕仗舒于仍仆仆 舒仂仄 舒 亠舒仄亳 (UA)
LemBS PMP Prep Course
Website https://lembs.com/pmpcourse
Youtube https://www.youtube.com/startuplviv
FB https://www.facebook.com/pmdayconferenceHire the Best Crypto Recovery Experts for Fast Recovery in 2025: Puran Crypto...
Hire the Best Crypto Recovery Experts for Fast Recovery in 2025: Puran Crypto...henryywalker3
油
In 2025, crypto recovery is critical, with $140 billion in Bitcoin and other assets stranded. Puran Crypto Recovery, with a 94% success rate, is the best expert for fast, secure recovery. Their CCMB technology, success-based fees, and legal compliance ensure effective results, as seen in $1.2$4.2 million recoveries. Act within 48 hours, gather evidence, and contact Puran at www.puranonline.com or purancryptorecovery@contactpuran.co.site. While recovery is complex, Purans expertise offers hope, though preventionvia hardware wallets and vigilanceremains key.Best Practices for Creating Clear and Effective BPMN Diagrams
Best Practices for Creating Clear and Effective BPMN DiagramsRUPAL AGARWAL
油
This presentation provides a comprehensive guide to creating high-quality Business Process Model and Notation (BPMN) diagrams. It outlines key best practices, including proper use of BPMN elements, maintaining clarity, ensuring process accuracy, and aligning with business goals. Perfect for business analysts, process designers, and project managers aiming to improve process modeling efficiency and communication.AX to Dynamics 365 Finance and Operations in USA.pdf
AX to Dynamics 365 Finance and Operations in USA.pdfTrident information system
油
Upgrading from Microsoft Dynamics AX to Dynamics 365 Finance & Supply Chain Management (D365 F&O) is not just a technology upgradeits a strategic move to transform your business. At Trident Information Systems, a trusted Microsoft Gold Partner, we specialize in Upgrade AX to D365 F&O implementations. With decades of ERP expertise, we ensure your migration journey is smooth, efficient, and delivers maximum ROI. Whether youre transitioning from AX to D365 F&O, we are here to make your digital transformation seamless and impactful.
How Effective Leadership Drives Success and Accelerates Business Growth by De...
How Effective Leadership Drives Success and Accelerates Business Growth by De...Devin Doyle
油
As defined by Devin Doyle, Leadership plays a pivotal role in driving the success and growth of any business. A strong leader sets the tone for the entire organization, inspiring teams and aligning efforts toward achieving the companys goals. Leadership is more than just directing operations; its about empowering people, fostering innovation, and creating a positive work environment that propels business growthWhat Drives Collectors in Sports and Beyond, and How Mantel is Bringing Them ...
What Drives Collectors in Sports and Beyond, and How Mantel is Bringing Them ...Neil Horowitz
油
On episode 2947of the Digital and Social Media Sports Podcast, Neil chatted with Evan Parker, CEO of Mantel.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net.Power of the Many: Digital Energy Masterclass
Power of the Many: Digital Energy Masterclassmariana491193
油
Masterclass on digitalisation of Energy SystemsEnterprise Architecture Professional Journal Vol IX June 2025.pdf
Enterprise Architecture Professional Journal Vol IX June 2025.pdfDarryl_Carr
油
Volume IX of the Enterprise Architecture Professional Journal on EAPJ.org, released June 2025.
It features:
- A welcome from the EAPJ Editor, Darryl Carr.
- A special note from the EAPJ Founder, Steve Else.
- An article from Alexandre Luis Prim and Tiago Lemos de Oliveira featuring a case study of value creation from Enterprise Architecture.
We hope you enjoy the latest publication, with insights into the world of Enterprise Architecture.Easy Solar Calculator for Homeowners : ksquare energy
Easy Solar Calculator for Homeowners : ksquare energyKsquare Energy Pvt. Ltd.
油
"Easy Solar Calculator for Homeowners" is a simple online tool that helps you estimate how much money and energy you can save by switching to solar. Just enter your monthly electricity usage and roof details, and get a personalized report on solar panel costs, savings, and payback time - all in minutes!Improving Sales Forecasting in Volatile B2B Capital Equipment Markets - Dave ...
Improving Sales Forecasting in Volatile B2B Capital Equipment Markets - Dave ...Dave Litwiller
油
How to reestablish better sales forecasting, suitable to more volatile economic conditions. The case in point is B2B capital equipment industries, but the lessons extend well to other capital and large financial commitment sales, including SaaS and professional services, not just physical technologies.Vaden Consultancy: Transforming Businesses with Integrated HR, IT, and Cloud ...
Vaden Consultancy: Transforming Businesses with Integrated HR, IT, and Cloud ...Vaden Consultancy
油
At Vaden Consultancy, we specialize in aligning talent, technology, and infrastructure to power business transformation. Our integrated service model brings together end-to-end HR consultancy, custom software development, and cloud infrastructure management enabling organizations to scale efficiently, adapt faster, and stay future-ready.
From sourcing top-tier talent and streamlining recruitment through RPO, to building enterprise-grade applications and deploying Microsoft 365, Azure, and Power Platform solutions we deliver a seamless experience under one roof. With expert support and strategic insight, we help businesses enhance productivity, reduce operational costs, and drive innovation at every level.
Vaden Consultancy is not just a service provider we are your strategic partner for growth in todays digital-first economy. PTJ Contracted Manufacturer's Repsentative V.1.pdf
PTJ Contracted Manufacturer's Repsentative V.1.pdfvictoryuipworks
油
TFT LCD, display integration, touch panel, AD board, Ihor Pavlenko: 丕仗舒于仍仆仆 亳亰亳从舒仄亳 亰舒 亟仂仗仂仄仂亞仂 AI (UA)
Ihor Pavlenko: 丕仗舒于仍仆仆 亳亰亳从舒仄亳 亰舒 亟仂仗仂仄仂亞仂 AI (UA)Lviv Startup Club
油
Ihor Pavlenko: 丕仗舒于仍仆仆 亳亰亳从舒仄亳 亰舒 亟仂仗仂仄仂亞仂 AI (UA)
LemBS AI PM School 2025
Website https://lembs.com/aipmschool
Youtube https://www.youtube.com/startuplviv
FB https://www.facebook.com/pmdayconferenceThe Strategic Landscape of Essars CSR Initiatives in 2024
The Strategic Landscape of Essars CSR Initiatives in 2024essarupdate
油
The Essar Group, a diversified conglomerate with interests spanning energy, infrastructure, metals & mining, ports, steel and construction, technology and retail, has long been a leader in corporate philanthropy. The companys Corporate Social Responsibility (CSR) arm Essar Foundation is an independent identity, working to strengthen the groups vision for an equitable and sustainable world. Over the last 50 years, Essar Foundation has worked closely with communities at the grassroots to address local social, economic, and environmental issues.QuickBooks Keeps Freezing: Causes & Solutions.pptx
QuickBooks Keeps Freezing: Causes & Solutions.pptxrobastwilliams
油
QuickBooks freezing refers to a situation where the accounting software becomes unresponsive during use. This can occur while opening files, saving data, or performing tasks. Its often caused by outdated software, corrupted files, limited system resources, or software conflicts, disrupting workflow and requiring troubleshooting to restore normal performance.Axcess Instruments Pitch Deck - Newport Beach Investor Conference 2025
Axcess Instruments Pitch Deck - Newport Beach Investor Conference 2025Hector Del Castillo, CPM, CPMM
油
Ad
Brazilian mkt seenheiser.part1
- 1. BUSINESS PLAN FOR SENNHEISER IN BRAZIL Antonio Oliveira de Carvalho 01/26/2011
- 2. TABLE OF CONTENTS LINK DO BRASIL OVERVIEW CHANNEL MAPPING - BRAZILIAN RETAIL MARKET AT A GLANCE HYPERMARKETS AND DEPARTMENT STORES SPECIALTY STORES E-COMMERCE GO-TO-MARKET STRATEGY PRODUCT PRICE DISTRIBUTION PROMOTION CONCLUSION
- 3. LINK DO BRASIL OVERVIEW
- 4. LINK DO BRASIL PRODUTOS ELETRNICOS LTDA VALUE ADDED DISTRIBUTOR Value Added Distributor for the Brazilian Market Established: 1983 Headquarter: S達o Paulo Manufacturing unit: Ilh辿us State of Bahia Employees: 150+ 2010 Revenue: US$ 16 million BUs: Audio, Gaming, Computing and OEM Brands: TEAC, Cooler Master, Imation and Advanced FAST FACTS
- 5. LINK DO BRASIL PRODUTOS ELETRNICOS LTDA VALUE ADDED DISTRIBUTOR CHANNEL VENDORS Demand Generation: Product Definition Supplier Scanning Negotiation Inventory Availability MARKET Marketing: Market Studies Advertising Publi32c Relation Point of Sales Events Customer Support: Technical Support Repair & Return Logistics Technical Training Manufacturing: Product Assembly Product Customization System upgrade Distribution: Import Outbound Logistics Inventory Inbound Logistics SERVICES AND RELATIONSHIP LEVELS
- 6. LINK DO BRASIL PRODUTOS ELETRNICOS LTDA VALUE ADDED DISTRIBUTOR SALES STRUCTURE Link do Brasil has a large and experienced group of sales representatives covering the entire country both geographically and by channel type. The sales team is controlled very closely, where each individual is accountable for sales performance through pipeline, funnel and profitability reports, as well as account presentations at regular sales meetings. Link do Brasil has build a proven relationship record with major customers in the country. It became a trusted advisor for its customers, building an open-door relationship that allows the company to easily introduces new products and partners Link do Brasil has today a team of 13 sales reps., 2 sales admin and one sales manager, who is responsible to control, motivate and provide all necessary information for the team, so they perform according to the strategy.
- 7. LINK DO BRASIL PRODUTOS ELETRNICOS LTDA VALUE ADDED DISTRIBUTOR SALES TEAM Bahia: C. Chuai Cear叩: M. Aguiar Goi叩s: L.C. Aguiar Bras鱈lia: L.C. Aguiar Minas Gerais: Lyna Oliveira Rio de Janeiro E. Valente Miguel Ebner S達o Paulo A.C. Galv達o E. Palomaris F. Salgado R. Franco Paran叩: A. Guadalin Rio Grande do Sul: M. Mariano Sales Manager: S. Queiroz Sales Admin: S. Siqueira P. Silva Sales team covers 20 states or 93% of Brazils GDP
- 8. LINK DO BRASIL PRODUTOS ELETRNICOS LTDA VALUE ADDED DISTRIBUTOR CUSTOMER SUPPORT Link do Brasil offers to its customers national tech support. From answering simple usage related question to repair and return, consumers have access to our technical network either through e-mail or 800 number for the entire Brazilian territory. Customers can drop damaged products onto more than 140 technical shops, where specialized technicians analyze, repair, return and generate detailed occurrence reports. They must close a ticket within 5 working days. We set as our main goal consumers and customers peace of mind by taking full responsibility for all problems involving our products.
- 9. CHANNEL MAPPING BRAZILIAN RETAIL MARKET AT A GLANCE
- 10. PRIMARY RETAIL CHANNELS There are 9 different distribution channels for tech products in Brazil: Hypermarkets. Department stores. Specialty Stores electronics, audio and video. Specialty Stores computer. Specialty Stores - games Electronic commerce. Integrators. Resellers (small specialty store) Specialty Stores office supply. BRAZILIAN RETAIL MARKET Hypermarket and Department Stores Specialty Stores E-commerce
- 11. HYPERMARKETS AND DEPARTMENT STORES
- 12. FAST FACTS The largest computer and electronics retail channel are still the hypermarket and department stores , today they represent 34,56% of all Brazilian sales for this product segment. With the technology democratization , more sophisticated products will be available at hypermarkets and department stores, increasing penetration of this product line. Hypermarkets and department stores in Brazil offer low complexity products with reasonably low prices. There are more than 10,000 stores distributed throughout the country, for this study we evaluated 60 companies, comprising approximately 6,500 stores. Average income of hypermarket and department store consumers in Brasil is R$ 1.400,00 (US$ 740,00), the lowest among the 3 segments covered. HYPERMARKET AND DEPARTMENT STORES
- 13. It has been mapped out 60 companies, comprising 6558 stores, distributed throughout 27 Brazilian states. N o . of stores COVERAGE HYPERMARKET AND DEPARTMENT STORES
- 14. FAST SHOP S達o Paulo/SP 53 stores (31SP; 3RS; 3BA; 10RJ; 3PR; 3MG) All premium stores. HYPERMARKET AND DEPARTMENT STORES PREMIUM HYPERMARKETS IN BRAZIL
- 15. COLOMBO Farroupilha/RS 247 stores (4MG; 1DF; 68PR; 66RS; 43SC; 66SP) 8 Premium stores HYPERMARKET AND DEPARTMENT STORES PREMIUM HYPERMARKETS IN BRAZIL Trend premium stores
- 16. PONTO FRIO Rio de Janeiro/RJ 474 Stores (present in 12 states) 15 Premium stores HYPERMARKET AND DEPARTMENT STORES SAMS CLUB Barueri/SP 22 stores (present in 11 states and DF) PREMIUM HYPERMARKETS IN BRAZIL Trend premium stores
Editor's Notes
- #2: This material is intellectual property of link do brasil. The following presentation will cover the business plan for sennheiser in brasil.
- #3: This presentation should take around 1 hour and will cover channel mapping, where we touch basis on the most important Brazilian Retail Market for this study We will also present our go-to-market strategy, detailing actions on product, price, distribution and promotion Finally a conclusion
- #8: This slide shows our sales team and where they work geographicaly. Brazil has 27 states and our sales team covers 20 of them or 93% of GDP.
- #15: The first store within this dist channel we will cover is Fast Shop. Fast shop head quarter is located in Sao Paulo; they have 53 stores, most of them located shopping malls in SP and Rio. All the stores carry the most important electronics international brands.
- #16: The second company we will cover is Colombo, their headquarter is in the south of the country, they have 247 stores but only 8 are premium. With the improvement of Brazilian economy and with the consequent grow of the purchasing power many retailers are investing in premium stores like Colombo. Their premium stores are potential customers for Sennheiser.
- #17: Another 2 companies that could be potential customers for sennheiser in Brazil are ponto frio and sams club. Ponto frio is also investing in premium stores, today they have 15 and Sams club which differently than US sells good quality electronic product and draw a sofisticated type of consumer for its stores.