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PERSONAL BRAND EXPLORATION
Brendan Adams Abad
Project & Portfolio I: Week 1
11 / 25 / 23
My primary goal is to give clarification for anyone
who is having difficulty online. Businesses are
continually being established on a daily basis,
and many new business owners are intimidated
by the online structure; I apply this skill to help
others as well as myself. Advice I hear becomes
actions, and I've learned that the greatest way to
enjoy the journey is to help as many people as
possible.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
 Market research Analysts
 Advertising and Promotions
manager
 Marketing specialist
BRAND ARCHETYPE -The Royal
Brand Archetype is connected to
excellence and so is my brand.
[BROAD OCCUPATION] for [Marketing]
Picture Relevant
to Your Industry
Goes Here
Marketers
TARGET AUDIENCE
Aditi Nair
Outreach Plan:
 I will connect with this person and ask chatgpt to help
me generate a captivating message in order to create
connections with those close to my location and seem
reachable.
 I will connect via message on linkedIn
 Waiting for the response and agreement to connect
further
PROFILE
PICTURE [Marketing Strategist ] at
[BigVoiceCommunications]
John Broadbent
Outreach Plan:
 I will connect with this person and ask chatgpt to help
me generate a captivating message in order to create
connections with those close to my location and seem
reachable.
 I will connect via message on linkedIn
 Waiting for the response and agreement to connect
further
PROFILE
PICTURE [CEO Digital Marketing
Consultant] at [Silver Onyx]
Silvia Cavalcanti
Outreach Plan:
 will connect with this person and ask chatgpt to help me
generate a captivating message in order to create
connections with those close to my location and seem
reachable.
 I will connect via message on linkedIn
 Waiting for the response and agreement to connect
further
PROFILE
PICTURE [Global VP of Marketing at
[ENDEAVOR]
GOALS
Short Term: (Immediately After Graduation, YEAR)
 Gather new skills my industry needs to be successful
in the market
 6 months to 1 year
Mid Term: (YEAR)
 Either work for a marketing agency or at a well
established company as a strategist
 1-2 years after graduation
Long Term: (YEAR)
 Have 2 years experience in the marketing industry,
wether that be from creating my own marketing
agency or working for one.
 2-3 years after graduation
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Data Analysis
SOFT
HARD
Novice / Adept / Expert
Content Marketing Novice / Adept / Expert
Creativity Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Data Analytics and Interpretation
SOFT
HARD
Novice / Adept / Expert
Project Management Novice / Adept / Expert
Content Strategy and Creation Novice / Adept / Expert
Trend Awareness Novice / Adept / Expert
Great Marketing Creates a Need I Always Want For my Clients.
Your Happy ; Im Happy
PROMISE
CREDENTIALS
Work Experience:
 Non Emergency Medical Transportation
Dispatcher; Metro Luxury Transportation
 Bookkeeping Intern; G&B Tax and
Business Solutions
Education:
 Digital Marketing, B.S., Full Sail University (Exp.2025)
Awards:
 No Awards But Have Always been
considered to have a Great patience with
people and clients
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Mellissa Torres
Industry Experience:
 10+ Years
Education:
 San Jose State University
Leadership Experience:
 Senir Campaign Manager
 Senior Marketing manager
Skills and Proficiencies:
 Management
 Data Analysis
 Digital Advertising
Natalie Pedinoff
Overall Online Presence:
 She has over 500 connections and 60,000 followers,
her header image is personalized with a good
headshot, and her profile is informative enough for the
company to know who they're dealing with.
HEADSHOT HEADSHOT
Industry Experience:
 5+ Years
Education:
 University of central florida
Leadership Experience:
 Senior Growth Marketing Manager
 Head of Performance Marketing
Skills and Proficiencies:
 Google Analytics
 Paid Search Strategy
 Growth Marketing
Overall Online Presence:
 Over 500+ connections and 2300 followers, Her banner
is customized and she does have a professional photo,
She has a very detailed profile.
 Grade:Good
COMPETITION
Justin Crosskurth
Noteworthy Experience:
 Senior Coommerce Account Manager
 Associate Director, Digital Strategy
Susan Rapp
HEADSHOT HEADSHOT
Industry Experience:
 Over 10 years
Education:
 Dowling college
Skills and Proficiencies:
 Content Strategy
 Project Management
 Data Analysis
Overall Online Presence:
 There are around 500 connections and 3500 followers.
The professional photo is present, but his account is
not detailed enough to be attractive, yet it meets all of
the standards for any position in the business.
 Grade: average
Industry Experience:
 Over 10 Years
Education:
 University of Texas San Antonio
Leadership Experience:
 Strategist and Founder for 12 Years
 Digital Media Manager
Skills and Proficiencies:
 Digital Advertising Expertise
 Content Strategy
 Social Media Management
Overall Online Presence:
 This individual has more than 500 connections and
5,500 followers. Her profile is informative, however her
profile photograph may be improved.
 Grade:Good
BRAND POSITION
My audience will recieve the best I can produce in that
moment as long as I am physically capable. If you need
need guidance and mental stability towards their online
marketing presence, I provide reliability and results
because as a entrepreneur myself, You need someone
prepared to take the same risk you are and under lack
of reliability I lose everything and you lose nothing.
B
NETWORKING &
MARKETING
Industry Events & Organizations
 Product Marketing Summit
 2/15/24 / Austin, TX
 Product opt Summit
 3/13/24 |NY
 CPO Summit
 3/20/24 | NY
Digital Marketing
 Primary Content:I will be providing a service based on
results created by my consistency and accountability. I will be
providing a service for small businesses to grow their
business online therefor growing entirely through
 Primary Tools: Social media ? As often as I can ?
 Website:I will be using thus portfolio as a foundation to how I
can represent myself and accountability to put actions behind
my words when creating another template for assistance.
Picture of You
Goes Here
Facing challenges in online growth and seeking
external support? I assure satisfaction and clarity in all aspects of your
online marketing endeavors. I'm Mr. Abad, and the risk is on my
association's productivity.
Brendan Abad

Picture of You
Goes Here
REFERENCES
https://www.linkedin.com/
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager

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Brendan_abad_DMBS_PB1_202312.pdf

  • 1. PERSONAL BRAND EXPLORATION Brendan Adams Abad Project & Portfolio I: Week 1 11 / 25 / 23
  • 2. My primary goal is to give clarification for anyone who is having difficulty online. Businesses are continually being established on a daily basis, and many new business owners are intimidated by the online structure; I apply this skill to help others as well as myself. Advice I hear becomes actions, and I've learned that the greatest way to enjoy the journey is to help as many people as possible. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: Market research Analysts Advertising and Promotions manager Marketing specialist BRAND ARCHETYPE -The Royal Brand Archetype is connected to excellence and so is my brand. [BROAD OCCUPATION] for [Marketing] Picture Relevant to Your Industry Goes Here
  • 4. Marketers TARGET AUDIENCE Aditi Nair Outreach Plan: I will connect with this person and ask chatgpt to help me generate a captivating message in order to create connections with those close to my location and seem reachable. I will connect via message on linkedIn Waiting for the response and agreement to connect further PROFILE PICTURE [Marketing Strategist ] at [BigVoiceCommunications] John Broadbent Outreach Plan: I will connect with this person and ask chatgpt to help me generate a captivating message in order to create connections with those close to my location and seem reachable. I will connect via message on linkedIn Waiting for the response and agreement to connect further PROFILE PICTURE [CEO Digital Marketing Consultant] at [Silver Onyx] Silvia Cavalcanti Outreach Plan: will connect with this person and ask chatgpt to help me generate a captivating message in order to create connections with those close to my location and seem reachable. I will connect via message on linkedIn Waiting for the response and agreement to connect further PROFILE PICTURE [Global VP of Marketing at [ENDEAVOR]
  • 5. GOALS Short Term: (Immediately After Graduation, YEAR) Gather new skills my industry needs to be successful in the market 6 months to 1 year Mid Term: (YEAR) Either work for a marketing agency or at a well established company as a strategist 1-2 years after graduation Long Term: (YEAR) Have 2 years experience in the marketing industry, wether that be from creating my own marketing agency or working for one. 2-3 years after graduation
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Data Analysis SOFT HARD Novice / Adept / Expert Content Marketing Novice / Adept / Expert Creativity Novice / Adept / Expert Adaptability Novice / Adept / Expert Data Analytics and Interpretation SOFT HARD Novice / Adept / Expert Project Management Novice / Adept / Expert Content Strategy and Creation Novice / Adept / Expert Trend Awareness Novice / Adept / Expert
  • 7. Great Marketing Creates a Need I Always Want For my Clients. Your Happy ; Im Happy PROMISE
  • 8. CREDENTIALS Work Experience: Non Emergency Medical Transportation Dispatcher; Metro Luxury Transportation Bookkeeping Intern; G&B Tax and Business Solutions Education: Digital Marketing, B.S., Full Sail University (Exp.2025) Awards: No Awards But Have Always been considered to have a Great patience with people and clients Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Mellissa Torres Industry Experience: 10+ Years Education: San Jose State University Leadership Experience: Senir Campaign Manager Senior Marketing manager Skills and Proficiencies: Management Data Analysis Digital Advertising Natalie Pedinoff Overall Online Presence: She has over 500 connections and 60,000 followers, her header image is personalized with a good headshot, and her profile is informative enough for the company to know who they're dealing with. HEADSHOT HEADSHOT Industry Experience: 5+ Years Education: University of central florida Leadership Experience: Senior Growth Marketing Manager Head of Performance Marketing Skills and Proficiencies: Google Analytics Paid Search Strategy Growth Marketing Overall Online Presence: Over 500+ connections and 2300 followers, Her banner is customized and she does have a professional photo, She has a very detailed profile. Grade:Good
  • 10. COMPETITION Justin Crosskurth Noteworthy Experience: Senior Coommerce Account Manager Associate Director, Digital Strategy Susan Rapp HEADSHOT HEADSHOT Industry Experience: Over 10 years Education: Dowling college Skills and Proficiencies: Content Strategy Project Management Data Analysis Overall Online Presence: There are around 500 connections and 3500 followers. The professional photo is present, but his account is not detailed enough to be attractive, yet it meets all of the standards for any position in the business. Grade: average Industry Experience: Over 10 Years Education: University of Texas San Antonio Leadership Experience: Strategist and Founder for 12 Years Digital Media Manager Skills and Proficiencies: Digital Advertising Expertise Content Strategy Social Media Management Overall Online Presence: This individual has more than 500 connections and 5,500 followers. Her profile is informative, however her profile photograph may be improved. Grade:Good
  • 11. BRAND POSITION My audience will recieve the best I can produce in that moment as long as I am physically capable. If you need need guidance and mental stability towards their online marketing presence, I provide reliability and results because as a entrepreneur myself, You need someone prepared to take the same risk you are and under lack of reliability I lose everything and you lose nothing. B
  • 12. NETWORKING & MARKETING Industry Events & Organizations Product Marketing Summit 2/15/24 / Austin, TX Product opt Summit 3/13/24 |NY CPO Summit 3/20/24 | NY Digital Marketing Primary Content:I will be providing a service based on results created by my consistency and accountability. I will be providing a service for small businesses to grow their business online therefor growing entirely through Primary Tools: Social media ? As often as I can ? Website:I will be using thus portfolio as a foundation to how I can represent myself and accountability to put actions behind my words when creating another template for assistance. Picture of You Goes Here
  • 13. Facing challenges in online growth and seeking external support? I assure satisfaction and clarity in all aspects of your online marketing endeavors. I'm Mr. Abad, and the risk is on my association's productivity. Brendan Abad Picture of You Goes Here
  • 14. REFERENCES https://www.linkedin.com/ Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager