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Bsp presi 1(1)
Bsp presi 1(1)
Bsp presi 1(1)
New innovating
                                     Use with freezer or microwave
Circulation in coaster



                         Cool ¨C Warm


                             Cheap                    Steel covered


                          Easy to use
18-50 years

              middleclass
Bsp presi 1(1)
The production costs is low

                              We are going to widen our
                          customer group to other country


         Keep drinks the same temperature,
          couldn¡¯t warm up or cool down



                          We have several competitors, it is
                           hard to enter Asian market
Place: big cities in the
Netherlands, such as Arnhem
                                       Price: a package consist of
                                     four coaster will cost €3.5

  Product: new coaster can
keep cool/warm your drinks

                               Promotion: cooperate with a beer
                             company in the Netherlands.
                                    Mouth to mouth promotion
                                    Advertisement
Gross Requirements
20000

15000

10000

5000

    0
        FEB   MAR   APR   MAY   JUN   JULY   AUG   SEPT   OCT   NOV   DEC
Retailers year profit
                                             42875 €



             Cost Price            2€
36%

             Retailers earnings 0,25€

       57%   Sales revenue of
                                 1,25€
             CWC
  7%
             Customer price       3,50€
Further ahead than our competitors

We focus on one product only

Family Packages                       7% of selling price

                               First year profit 42827 €

                                      Stable Sales Rate
Ad

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Bsp presi 1(1)

  • 4. New innovating Use with freezer or microwave Circulation in coaster Cool ¨C Warm Cheap Steel covered Easy to use
  • 5. 18-50 years middleclass
  • 7. The production costs is low We are going to widen our customer group to other country Keep drinks the same temperature, couldn¡¯t warm up or cool down We have several competitors, it is hard to enter Asian market
  • 8. Place: big cities in the Netherlands, such as Arnhem Price: a package consist of four coaster will cost €3.5 Product: new coaster can keep cool/warm your drinks Promotion: cooperate with a beer company in the Netherlands. Mouth to mouth promotion Advertisement
  • 9. Gross Requirements 20000 15000 10000 5000 0 FEB MAR APR MAY JUN JULY AUG SEPT OCT NOV DEC
  • 10. Retailers year profit 42875 € Cost Price 2€ 36% Retailers earnings 0,25€ 57% Sales revenue of 1,25€ CWC 7% Customer price 3,50€
  • 11. Further ahead than our competitors We focus on one product only Family Packages 7% of selling price First year profit 42827 € Stable Sales Rate